Aston Martin Cygnet Concept Car Revealed

Aston Martin reckons it has made a smart move, so to speak, by conceptualising a small city car. Based on the Toyota iQ the Aston Martin Cygnet is a mix of luxury, compactness and environmental friendliness.

Dr Ulrich Bez, the Chief Executive of AM says: "Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ."

The Cygnet does not signal the end of desirable beasts like the DB9 and the DBS. It will merely add to the range and give AM access to new markets.

"The offering of a ‘Cygnet' with a DBS, DB9 or Vantage is a unique combination of opposites," said Bez, "and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level."

The iQ is not a bad place to start with its EURO NCAP 5-star safety package and environmental consciousness. Aston Martin seems to be going into the same territory that Mercedes-Benz entered in the early 1990s with the smart where it initially partnered with Swiss watch maker Swatch. More details will be revealed once the project has been given final approval which Dr Bez expects to be in the not too distance future.

Press Release

Aston Martin has developed a new luxury commuter concept; the ‘Cygnet' which will offer customers a distinctive, intelligent and exclusive solution for urban travel in style and luxury.

The concept will offer Aston Martin trademark design in a commuter car package based on the critically acclaimed Toyota iQ with a Euro NCAP 5-star safety package.

The ‘Cygnet' concept represents a creative, environmentally conscious solution, being small, yet with presence - and highly fuel efficient, now combined with the prestige of Aston Martin's luxury brand ownership.

Aston Martin, the world leader in exclusive niche engineering is collaborating on this concept with Toyota the world leader in volume, quality and reliability. Although vastly different in size, Toyota and Aston Martin share the philosophy of engineering excellence and innovation underlined by a strong passion for cars.

Aston Martin Chief Executive, Dr Ulrich Bez said: "Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota's stature and capability and the intelligent design and perfect city car package of the iQ."

"Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept - akin to an exclusive tender to a luxury yacht - will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market."

"The offering of a ‘Cygnet' with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level."