Citroen Launches DS Inside Concept Car Configurator in Anticipation of DS3

Citroen has introduced a new web configurator so fans can build their own version of the Citroen DS Inside concept.  Although not going much beyond the car's exterior, the application allows a decent variety of appearance modifications.  The concept was originally unveiled at the Geneva Motor Show earlier this year, and will eventually hit the market as the DS3 small car.

As Citroen readies the DS3 launch, the company is also prepping progressively larger versions.  These would be billed as the DS4 and DS5.  Standing for "Different Spirit," the cars are meant to reflect Citroen's new "Créative Technologie" belief.

Available in many different languages, the configurator allows you to choose from a variety of unique-look paint jobs, patterned chrome, and different tint colors for windows.  You can also modify the lamps, roof, and side mirrors.

This level of customization could be a key factor in the DS line's launch.  Although in no way a successor to the original Citroen DS, the DS series is expected to be top-of-the-line, with many available luxury touches.  Once released, the Citroen DS3 will likely compete against the Alfa Romeo MiTo, Audi A1, and MINI Cooper.

Press Release

CITROËN CREATES A UNIQUE CONCEPT CAR CONFIGURATOR FOR THE DS INSIDE

Citroën announces the opening of DS INSIDE Design Studio on www.dsinside.citroen.com. This new configurator is responsive, fun and allows the user to shape, create and to collect versions of the concept car as they image it.

With innovative and intuitive ergonomics, the DS INSIDE configurator breaks all boundaries. At the heart is a 3D interface using Paper Vision technology, it invites you to choose between two styles ‘Paris' or ‘Ethnic' and to create on screen an almost exact depiction of the actual DS INSIDE.

Thanks to the technology available and fast graphic handling, the simple mouse click navigation responds precisely to the user. You can shape the vehicle to make it truly personal and unique. From the colour of the roof to that of the body, over the rear view mirrors etc, several millions of configurations are possible.