2010 Ford Mustang Pricing Starts at $20,995

2010 Ford Mustang

By Zack Newmark
February 20, 2009 6:41 PM
Filed Under: American, Ford, Pricing

The price of a new Mustang will increase by about $1000 when it goes on sale this year. A facelifted 2010 Ford Mustang V6 coupe will have the base price of $20,995, not including destination, delivery, tax, title, or licensing fees. Want to buy a new Mustang GT with the V8 engine? That will cost $1,200 more than the 2009 model year.

Also available from Ford is a Mustang V6 convertible, for $25,995, a V8 GT coupe for $27,995, and a GT convertible starting at $32,995. Ford also released pricing details for the new Shelby GT500 Coupe ($46,325), with the Shelby GT500 Convertible going for almost $5,000 more.

Standard equipment for the base V6 includes a five-speed manual transmission, stability control, anti-lock brakes, keyless entry, LED taillights and stop light, painted 17-inch aluminum wheels, an auxiliary audio input, and chrome accents on the instrument cluster. Four airbags also come standard.

An upgrade to the V6 Pony Package gets the customer 18-inch polished aluminum wheels, body color mirrors, a new grille, fog lamps, and some other detail elements. Heated seats, and a glass roof can also be purchased.

If you buy the 2010 Ford Musgang GT, you better be getting something more than just performance for the extra $8,000, right? Well, a different set of painted aluminum 18-inch wheels, fog lamps, rear spoiler, body color mirrors, and a post-crash emergency services system is about all you get. Several performance upgrades can be purchased as options, including better brakes, better stability control, a performance rear axle, and 19-inch wheels.

Strangely, Ford makes it a point to note that the "Convertible Top" is only available with the "Convertible Model." Interesting.

Engine plant size stays the same for both models, with base purchasers getting a 4.0-liter V6 that still produces 210 hp. Torque is likely kept at 240 ft-lb of torque. GT buyers will get a retuned 4.6-liter V8 that increases power output by 15 hp to 315 horsepower. Torque increases by 5 ft-lb to 325 pound-feet total.

The price increases are so large from the 2009 model year to the facelifted model, it makes you wonder if Ford set the prices arbitrarily high just to push out the old surplus. Although they claim to have a $1,000 to $2,600 lower price than the Challenger and Camaro, that is simply not the case. The '09 Challenger has an incentive to bring the price down to about $19,600 for the base model. Any Camaro is more expensive, but also with a significantly more powerful aluminum engine that is speculated to get better mileage.

Ford needs a good score right about now. We're betting dealer incentives and special financing becomes available on the 2010 Ford Mustang once they have cleared out 2009 MY, and the suckers who want to buy the new model before everyone else.

Press Release

DEARBORN, Mich., Feb. 19, 2009 – The fast, fun and affordable legacy that has defined America’s favorite muscle car for nearly a half century lives on in the new 2010 Ford Mustang, which incorporates an expert blend of design leadership, performance and technology at an exceptional value.

“More than 9 million customers have made Mustang one of the world’s most beloved automotive and cultural icons,” said Ken Czubay, Ford's vice president of U.S. Sales and Marketing. “Making sure this modern legend lives up to their expectations has been our driving force to create the best Mustang ever. Not only is this the best Mustang ever, it’s also the best bang for the buck for our customers.”

Available this spring, the new Mustang features a new exterior and interior design, upgraded materials and a long list of must-have technologies and standard safety equipment – such as Ford’s AdvanceTrac® Electronic Stability Control system, all-speed traction control, anti-lock brakes and front and side air bags – for an affordable starting price of $20,995 (excluding destination and delivery) for the V-6 coupe and $25,995 for the convertible. The V-8 powered GT coupe base price is $27,995; the GT convertible starts at $32,995. The Shelby GT500 Coupe has a MSRP of $46,325, while the GT500 Convertible starts at $51,225.

Contenders Chevy Camaro and Dodge Challenger sport base sticker prices ranging from $1,000 to $2,600 more than Mustang.

Unparalleled Design
The new exterior of the Mustang delivers more muscular, athletic styling, with new sheet metal except for the roof, including a refined powerdome hood, new front fenders, a sweeping beltline and a new decklid design. Other exterior notables include new grille and fascia differentiation between the V-6 and GT models, new front and rear fascias, higher wheel arches and new LED sequential taillights.

Mustang’s interior is in a class all by itself, from the new one-piece soft touch instrument panel, chrome encircled gauges and a center console design that pampers the shifter for that perfect feel and level of control. Subtle or high-profile, all interior elements are defined by precise ergonomic accuracy and a faithful devotion to craftsmanship that even the most discerning performance car enthusiast will appreciate.

“Attention to detail is the bedrock of the new interior and what sets Mustang miles apart from the competition,” said Mustang Design Manager Gary Morales.

Industry Leading Technologies
Mustang further distinguishes itself from the pack with an all-inclusive list of standard and optional industry-leading technologies and safety features, including:

Mustang comes standard with Ford’s AdvanceTrac® Electronic Stability Control system, which complements the car’s standard all-speed traction control and anti-lock braking system. A Sport Mode, available on the GT Premium and Shelby GT500, incorporates a unique calibration of the new AdvanceTrac system, letting the driver enjoy a wider range of Mustang’s performance capabilities.

Options Galore
Mustang is America’s best-selling convertible, thanks to features like a three-layer weatherproof power top. Mustang V-6 and GT models are available with convertible tops for an additional $5,000.

For a no-matter-the-weather “open” experience, Mustang also offers a factory-installed glass roof option for $1,995 on the V-6 and GT models.

The fixed glass roof is made of two layers of tinted privacy glass with a layer of transparent vinyl in between, which reduces vehicle cool-down time as well as infrared energy and ultraviolet (UV) rays. The roof, for example, filters 90 percent of the sun’s heat-generating infrared rays and 96 percent of burn-causing UV rays. A thick polyvinyl butyral layer further filters UV rays and helps muffle wind and traffic noise by as much as five decibels. For added privacy and protection, a manually retractable mesh sun shade comes standard.

Mustang also offers a wide selection of personalization options from the factory as warranty-friendly Genuine Ford Accessories, from exterior stripes to interior appearance features, wheel selections, communication and entertainment systems and more.

Plus, Mustang enthusiasts can now add Performance Packs available from Ford Racing, including a Power Upgrade Pack, Handling Pack, or SuperPack – all under warranty when installed by a Ford dealer.

Fuel Facts
The 2010 Mustang is jam-packed with unprecedented content, yet it weighs approximately 300 pounds less than the competing Camaro and Challenger. This leaner curb weight gives Mustang a competitive leg up in agility and contributes significantly to Mustang’s unsurpassed 26 mpg.

Mustang’s available engines, including the GT’s beefy 4.6-liter V-8, also are designed to use regular 87-octane fuel, allowing customers to save even more money at the pump, without sacrificing performance. Both Camaro and Challenger recommend premium grade gasoline.

Mustang also makes fill-ups more hassle-free with its standard Easy Fuel™ Capless Fuel Fuller system, a segment exclusive.

The Shelby GT500
For Mustang lovers who prefer the highest performance, the 2010 Shelby GT500 offers a 5.4-liter supercharged four-valve V-8 engine that pumps out 540 horsepower and 510 ft.-lbs. of torque. Thanks in part to a cold-air intake system, lower-restriction exhaust, new engine calibration and revised gearing, the 2010 Shelby GT500 delivers more power while also increasing fuel efficiency. The GT500 improves its fuel economy by 2 mpg on the highway for a rating of 14 mpg in city driving and 22 mpg on the highway. Power is sent to the ground through a short-shift six-speed manual transmission with a limited-slip 3.55 rear axle gear ratio.

New suspension tuning and aerodynamic improvements give the 2010 Shelby GT500 sharper handling, improved body control and better overall vehicle dynamics while still maintaining a good ride and handling balance. Forged and machined 19-inch alloy wheels wrapped in Goodyear F1 Supercar tires, combined with the revised suspension, gives the car a high level of grip.

New standard features for the 2010 Shelby GT500 include high-end items such as Alcantara® on the heavily bolstered sport seats, steering wheel, shift boot and hand brake; leather stripes stitched into the seats that coordinate with the exterior stripe color; Q-ball shift knob and aluminum interior trim that enhances the Shelby GT500 driving environment.

Both the 2010 Mustang and Shelby GT500 arrive in dealerships this spring.

2010 Mustang Reference Materials
Pricing Guide
Packaging Guide


Standard Equipment on 4.0-liter V-6:

Powertrain/Functional

Exterior

Interior

Safety & Security

Optional Equipment on 4.0-liter V-6:

Optional Equipment on 4.0-liter V-6 Premium: Exterior Sport Appearance Package

V-6 Pony Package

Electronic Package

Comfort Package

Security Package

Standard Equipment on GT:

Powertrain/Functional

Exterior

Interior

Safety & Security

Optional Equipment on GT:

Optional Equipment on GT Premium:

Standard Equipment on Shelby GT500:

Mechanical

Safety & Security

Exterior

Interior

Functional

Optional Equipment on Shelby GT500: