BMW Designed *BAVARIA Deep Blue 46* Presented at Düsseldorf Boat Show

This is the new Bavaria Deep Blue 46, designed by BMW Group DesignworksUSA for Bavaria Yachtbau. The boat debuted at the Düsseldorf Boat Show late last month.

BMW Group DesignworksUSA is not just a design studio for BMW vehicles. The BMW Group subsidiary also made forays into aviation, before working in the motorboat industry. Bavaria, a top luxe yacht manufacturer, asked BMW's design subsidiary for input on their new model after seeing the debut of a BMW luxury sailing yacht concept last year.

The 4.5-meter-wide Deep Blue 46 represents Bavaria's first shot across the bow of the premium boating segment. “Proven BAVARIA quality, premium design and optimum functionality are the cornerstones of our new product strategy and this should be perceptible at first glance,” said Bavaria spokesman Andrés Cardenas.

Bavaria touts the boat's sporting dynamic, as well as its spacious design. BMW utilized very smooth lines to create a swept-back look, despite raising the height to offer more interior headroom. The boat can seat many people, which is a good thing since your whole crew will want to sit around throwing back a few beers at the optional bar in the cockpit. With the bar, the Deep Blue 46 cockpit also gets a built in grill and barbecue.

Press Release

For many years now, ´BMW Group DesignworksUSA`, a global design studio and subsidiary of the BMW Group, has attracted the interest of numerous industrial sectors through the creation of trend-setting design. In addition to the projects realised for the BMW Group, some of the work that has been widely acknowledged over recent years has included innovative designs for the aviation industry, for which the design studio has become a firmly established partner. Last year the studio was also able to make a name for itself in the yacht industry with the design of an innovative luxury sailing yacht. One of the companies to which the BMW subsidiary drew attention was BAVARIA Yachtbau GmbH, one of Europe’s leading yacht manufacturers, and ´BMW Group DesignworksUSA` was soon appointed a new design associate for the yacht builder from Giebelstadt. The first motorboat resulting from this joint collaboration, the Deep Blue 46, can be seen at the Düsseldorf Boat Show from 17th to 25th January 2009.

More growth through creativity.

BAVARIA Yachtbau GmbH initially approached ´BMW Group DesignworksUSA` with the task of developing a design identity for a new product segment in order to pinpoint possibilities of extending the portfolio of BAVARIA’s motorboat range. Consequently, the yacht builder commissioned the studio’s Munich office with the development of the exterior design of the first boat in the new BAVARIA product line that would set new standards in design and functionality, providing a logical extension of the previously existing motorboat range. In doing this, BAVARIA is opening a new chapter in its company history and dropping anchor in the premium segment for the first time. “Our declared goal is to continue in the future to offer our customers highly attractive products and sophisticated design. Proven BAVARIA quality, premium design and optimum functionality are the cornerstones of our new product strategy and this should be perceptible at first glance,” says Andrés Cardenas, BAVARIA Yachtbau GmbH management board spokesman, commenting on BAVARIA’s course of action and the choice of the new design partner.

Powerful aesthetics: The Deep Blue 46.

With the Deep Blue 46, BAVARIA is currently presenting a boat that highlights an uncompromising symbiosis of sporting dynamics and a generous, innovative spatial concept. ´BMW Group DesignworksUSA` has combined traditional boat design with dynamic lines, thus giving the Deep Blue its individual and distinctive character. Powerful, expressive proportions and sculptural exterior surfaces emphasise the boat’s high performance, simultaneously creating the vessel’s stylish silhouette. Moreover, a generous hulk design proclaims a new space dimension on board, reflecting customers’ desire for maritime freedom and mobility. The heightened superstructure creates additional headroom inside, thus allowing more light into the boat’s interior. Extensive seating offers the owner the possibility to welcome friends aboard for a cosy get-together. The central cockpit area accommodates an optional bar featuring a built-in foldable grill element and enough space to store all that is needed for an enjoyable BBQ, including drinks. With a performance-oriented helmstand, a central seating arrangement in the main lounge area, an additional wind-protected reclining area next to the helmsman, the spacious bathing platform and the front sundeck with room for at least three persons, the Deep Blue 46 offers maximum functional space which is well arranged and clearly structured. The intelligently laid out deck and the well-balanced composition of deck and superstructure underline an elegant symbiosis of functionality and design.

Naturally, the design also does justice to the most important aspect – safety on board but without compromising on aesthetics and sportiness. The vessel’s heightened side, which was derived from ship design and on which one can lean and relax, is a new feature on a BAVARIA deck, offering perfect protection from the elements and an enhanced feeling of safety in any weather conditions. The deck width continues with what the vessel’s side implies: Almost 4.50 metres in width, the Deep Blue 46 offers not only a great deal of space for those on board but also a uniquely designed hulk that can accommodate storyge for a dinghy. So with its impressive and sporty styling, the firstling from the new BAVARIA product line equals an invitation to come aboard and become acquainted with the new world of BAVARIA – a world in which functionality and design merge into a natural unity, grandeur and sporting gracefulness into an

uncompromising spatial experience. „With the new Deep Blue product line we have opened a new era for BAVARIA with products that fit the future with premium design whilst keeping a customer-oriented price position. Consequently Bavaria will present itself with a new and sharpened profile in the boat market“, says Laurenz Schaffer, director of the Munich studio of ´BMW Group DesignworksUSA`.

´BMW Group DesignworksUSA`– perfection in design beyond the spotlights.

´BMW Group DesignworksUSA` is a global design consultancy that translates the brand values of the world’s premium organizations into successful products. Unique to the design studio, they have both an automotive and industrial design studio, enabling the transfer of collective knowledge and inspiration from automotive design to product design and vice versa. Clients turn to ´BMW Group DesignworksUSA` for brand communications, strategy, research, design development, engineering, modeling, and color, materials, and finish.  In 1995, BMW Group acquired the studio that was known under the name ´DesignworksUSA`.  Since 2004, Verena C. Kloos has overseen the strategy and operations for the Los Angeles, Munich, and Singapore design studios.  

BAVARIA Yachtbau GmbH

BAVARIA Yachtbau was founded in 1978. Today the enterprise belongs to the largest and most successful shipbuilding companies worldwide. With around 600 employees BAVARIA Yachtbau produces around 3.000 sailing and motor boats per year using most up-to-date manufacturing methods. All boats are distributed directly to the customers by a worldwide, professional dealer network. Around 85 percent of the overall production is sold outside Germany.

Design studio: BMW Group DesignworksUSA, Munich Office

Client: BAVARIA Yachtbau GmbH, Giebelstadt

Project: BAVARIA Deep Blue 46