For 77 years, dating back to the Depression days of the early 30s, GM was the world largest automaker. It no longer is.
In 2008, Toyota finally topped its arch-rival.
GM has announced that its global vehicle sales last year were 8.35 million, down almost 11 percent from 2007. Toyota's total sales were 8.972 million for 2008, down 4 percent over the previous year.
GM has been downplaying Toyota's success for years. But now there are only admissions to make.
GM's Chief Operation Officer Fritz Henderson said of Toyota: "They passed us in terms of market cap, profitability, cash flow long ago."
Translation: We've been beat for a long time. This isn't news.
Henderson goes on to say," I focus on the sales and how to make us successful. ...Honestly this is not a measure that I pay a lot of attention to."
With GM sales still plummeting, Henderson may not be focusing enough. And he may want to ask himself who GM is losing market share to.