Fiat Abarth co-brands with Intel PC and Yamaha FZ1

Abarth is sleeping with some rather unusual bedfellows in Intel and Yamaha. The way forward in the motor industry is an unknown one so who knows where these collaborations might lead. The Intel one has future ECU possibilities of course, but for now it's confined to branding a high-performance desktop machine powered by Intel's new Core i7 Extreme processor, which is the most powerful Intel processor ever built.

The Abarth Powerplay Extreme PC is being exhibited at the 0 - 100 show and features everything that a hardcore gamer needs from a PC. The machine is used in recognition of gamers' wide and often limit-bending applications of PCs, making them a sort of test bed for extreme performance. It will be the protagonist to Intel Friday Night Game, a championship in which 30 countries compete.

Yamaha's involvement with Abarth takes the form of a "naked" FZ1 Abarth Assetto Corso bike with 150hp, very light with generous use of aluminium, titanium and carbon fiber components. It features monobloc brake callipers, daisy discs and a very adjustable suspension system. Abarth livery adds to the sporting mystique of this new collaboration.

Press Release

New collaboration agreements: Intel and Yamaha

"Abarth Powerplay Extreme" desktop

The collaboration between Abarth and Intel was begun with the aim of developing innovative products and devices, based on original concepts and state-of-the-art technology.

The first result of the partnership, which was made possible by the support of RTR Sports Marketing, a consultancy agency that specialises in sports marketing, is the Abarth Powerplay Extreme personal computer, a high performance desktop powered by the new Intel® Core^TM i7 Extreme processor, the most powerful microchip ever produced by Intel.

It is an "extreme" product, destined to a very demanding public, which Intel has decided to launch in Europe, co-branded with Abarth, and the "from 0 to 100" exhibition was chosen as the setting for its world preview.

The Abarth Powerplay Extreme PC, produced by Brain Technology Spa, a leading Italian company in the design, manufacture and distribution of advanced tailor-made IT solutions, has features that reflect the values of the Abarth brand: it is compact and fast with an innovative design and, thanks to the latest generation Intel® Core^TM i7 Extreme processor, it slots in at the top of the market in terms of performance.

The decision to celebrate the collaboration between the two brands with the launch of a product designed for videogamers emerged from the realisation that this market segment is a rigorous test bench for personal computers. Videogamers are some of the most demanding users, able to assess a computer's real performance and to push it to its highest limits.

Abarth and Intel intend to present the first fruit of their partnership all over Europe. The Abarth Powerplay Extreme will be the protagonist of the Intel Friday Night Game, the videogame championship recognised by the Electronic Sports League, in which the best videogamers and teams from over 30 countries compete. All through November the new desktop will be at the centre of initiatives and activities linked to the videogame world.

The Yamaha FZ1 Abarth Assetto Corse Concept Bike

Modifying material with the force of passion. This philosophy, which is close to the Yamaha and Scorpion brands, has inspired the creation of a unique Concept Bike, on which ideas of exclusiveness and beauty add value to the standard production.

The FZ1 is the most powerful "naked" bike on the market, thanks to the 150 bhp of its engine derived from the supersporty R1; it has been embellished by carbon, aluminium and titanium components, ultra-adjustable suspension, monobloc brake callipers and daisy discs. Thanks to materials and technical solutions that have been experimented on circuits all over the world, the FZ1 Abarth Assetto Corse takes the riding experience to a higher level.

The FZ1 Abarth Assetto Corso is distinguished by the classic Abarth livery which combines the Scorpion and Yamaha's three tuning-fork logo to create a unique, exclusive model, and a new stylistic and technological benchmark.