Three Hyundai Genesis Sedans Revealed at SEMA 2008

High performance sedans from Hyundai at SEMA 2008 are meant to highlight the company's firm commitment towards sustainable performance from the rear-wheel-drive layout. Take these three sedans as an example, showcased by the houses of RKSport/Hyundai America Technical Center, Inc. (HATCI), RIDES magazine and DUB magazine.

RKSport/HATCI selected a supercharger to make their statement heard loudly from Hyundai's 4.6-liter Tau engine to produce something around the 460 hp mark. To counter this unnatural intrusion on the earth's ecosystem, a cylinder deactivation system is installed to the tune of 18 mpg for urban driving and 27 mpg on the highway. The car features styling that highlights rear roof spoiler, trunk spoiler, a composite hood, a Magnaflow performance exhaust and a Baer performance brake package.

RIDES magazine went ICE with their Genesis sedan by basically recreating the Internet on four wheels. Ok, not exactly but this car is so connected you'd think it was a politician. What we have here is everything from iPhone 3G, Wi-Fi Internet connection, Mac Mini PCs, MacBook Air and movie-theater-like surround sound. It's fitted with seats that contain suede accents, and 8.4-inch VGA headrest monitors which no proper tuner can do without. The car sits inside a custom-molded front body kit, side skirts, lowered suspension and smoked headlamps.

DUB's Genesis 4.6-liter Tau interpretation is a makeover that counts among its elements an elaborate audio and video system, 22-inch wheels, custom-lowering kits, tinted windows and DUB emblems.

Press Release

The seven custom Genesis Coupes and sedans to be unveiled at the Specialty Equipment Market Association (SEMA) Show demonstrate Hyundai's commitment to its rear-wheel drive performance platform. From the Genesis sedan's more luxurious take on performance, to the more overtly athletic nature of the Genesis Coupe, Hyundai has a wide range of performance and capability covered with the Genesis platform. The seven Genesis SEMA cars highlight this wide-ranging capability, from Rhys Millen's 2.0T Genesis Coupe, inspired by the Japanese Super GT series, to the Euro-inspired RKSport Genesis sedan, with its Hyundai-engineered 460-horsepower supercharged 4.6-liter V8 engine concept. Hyundai's custom concepts will be displayed at its SEMA booth (#24387) at the Las Vegas Convention Center from November 4-7, 2008.

RKSPORT GENESIS SEDAN

The supercharged Tau V8 engine in the RKSport/Hyundai America Technical Center, Inc. (HATCI) Genesis Sedan is sure to be one of the main attractions at Hyundai's SEMA display. The supercharged Genesis is powered by Hyundai's state-of-the-art 4.6-liter Tau engine, which produces an estimated 460-horsepower with the help of an IHI screw-type supercharger and 11 pounds of boost for performance driving. It also boasts advanced cylinder deactivation technology, which further improves efficiency and fuel savings at cruising speeds, delivering an estimated 18 miles per gallon in city and 27 miles per gallon on the highway.

The exterior of the RKSport/HATCI Genesis is designed with a European look and feel. The Platinum Silver color scheme highlights the body kit, exterior components, clean lines and contours of the vehicle. Styling modifications to the RKSport/HATCI Genesis include a composite hood, polyurethane front lower fascia, rear lower fascia, left and right side skirts, plus a composite rear roof spoiler and trunk spoiler. RKSport partnered with well-known aftermarket companies to add Enkei Performance LS-5 wheels, a Baer performance brake package, K&N performance air intake, Eibach lowering springs and a Magnaflow performance exhaust.

RIDES MAGAZINE GENESIS SEDAN

RIDES magazine and Hyundai developed a technology center on wheels containing the latest technology both inside and out. As an added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car's Wi-Fi network during the show.

Inside, the RIDES Genesis features the latest in digital accessories including two Mac Mini computers, a MacBook Air, iPod Touch, iPhone 3G, high-speed Wi-Fi Internet connection and movie theater-quality surround sound. The trunk houses its own Mac mini computer, a 20-inch Apple Cinema Display and a motorized tray containing the mouse and keyboard for the rear computer. Within the center console are the iPhone 3G, MacBook Air laptop and wireless keyboard and mouse for the Mac Mini mounted on the rear deck. Each passenger in the back seat has an individual computer with Internet connectivity. The 8.4-inch VGA headrest monitors are wrapped in the original leather to maintain the OE look and feel, while the seats contain suede accents.

Clean, purposeful exterior modifications compliment the high-tech interior. Changes include 22-inch custom-made, staggered fitment MHT three-piece wheels, Pirelli tires, custom-molded front body kit and side skirts, lowered suspension and smoked headlights. Custom dual-tip stacked exhausts and a custom-molded rear bumper accentuate the metallic silver and blue paint job.

DUB MAGAZINE GENESIS SEDAN

DUB magazine took two Hyundai Genesis sedans to the next level by enhancing their appearance with a DUB Edition makeover - one in white, the other in black. Upgrades include color-matched exterior pieces, custom lowering kits, an elaborate audio and video system, DUB emblems and tinted windows.

Hyundai SEMA Custom Concepts: