Buick Regal Based on Opel Insignia Launched in China

Chinese Market 2009 Buick Regal

Shanghai GM launches the Buick Regal, based on GM Europe's Opel Insignia

By Alex Ricciuti
November 4, 2008 3:13 PM
Filed Under: American, Asian, Buick, Opel

The Buick Regal has come a long way from its purely Detroit roots. It's now a Chinese-made model coming to that market by way of Opel, GM's European brand.

Shanghai GM is a joint-venture between GM and SAIC (Shanghai Automotive Industry Corporation), and GM executives made the choice of bringing the Opel Insignia to China as a Buick instead of an Opel since Buick is considered a more popular brand there.

There are a few stylistic re-touches on the outside to give the Insignia more of a Buick look but under the hood are two standard GM 4 cylinder gasoline engines (diesels are not yet a go in China). The 2.4 liter is a naturally aspirated, modest power plant with only 165 hp. The 2.0 liter turbo-charged offers a livelier 217 hp for this relatively larger vehicle.

Interior design is where GM makes this a Buick and the pics reveal where this car distinguishes itself from the Opel.