Bang & Olufsen Adds Mercedes-AMG as New Partner

Danish high end audio and visual equipment maker Bang & Olufsen is adding Mercedes-AMG, the performance division of Mercedes-Benz Cars, to it's list of automotive clients which include Audi and the recently announced Aston Martin.

Volker Mornhinweg, Chairman of the Management Board at Mercedes-AMG acknowledges how B&O's automotive strategy of seeking high-end automakers fits in with Mercedes AMG, “Mercedes-AMG represents high performance and exclusivity. The same is true of Bang & Olufsen’s in-car sound systems. Jointly, we are therefore able to meet Mercedes-AMG customers’ expectations to sound systems.”

Bang & Olufsen President & CEO, Karl Kristian Hvidt Nielsen, also admits experience gained, most likely from working with Audi, will be further developed through this agreement with Mercedes-AMG. “The agreement enables Bang & Olufsen to further utilize the expertise and processes we have built up in order to meet the requirements of the automotive industry, and, of course, Mercedes-AMG is also an interesting partner for Bang & Olufsen because the cars are sold across the world.”

Thanks Claus for the tip!

Press Release

Bang & Olufsen to supply sound systems for Mercedes-AMG.

Bang & Olufsen, the worldwide provider of exclusive, high quality audio and video products, has signed an agreement with Germany’s Mercedes-AMG, the performance division of Mercedes-Benz Cars, for a unique sound system.

”Our new partnership with Mercedes-AMG is hugely important to us,” says Karl Kristian Hvidt Nielsen, Bang & Olufsen President & CEO.

”The agreement enables Bang & Olufsen to further utilize the expertise and processes we have built up in order to meet the requirements of the automotive industry,” says Karl Kristian Hvidt Nielsen. ”And, of course, Mercedes-AMG is also an interesting partner for Bang & Olufsen because the cars are sold across the world.”

”Mercedes-AMG represents high performance and exclusivity. The same is true of Bang & Olufsen’s in-car sound systems. Jointly, we are therefore able to meet Mercedes-AMG customers’ expectations to sound systems,” says Volker Mornhinweg, Chairman of the Management Board at Mercedes-AMG.

The agreement with Mercedes-AMG does not affect Bang & Olufsen’s expectations for the current financial year.

Bang & Olufsen’s sound systems have gained a considerable reputation within a short time. Earlier this year, the respected German magazine ”auto motor und sport” named Bang & Olufsen the number one brand in the Car-HiFi category in its readership survey ”Best Brand 2008.”