Alfa Romeo picks New Mito Logo

Today Alfa Romeo announced the winner of their MiTo logo competition and the winner is this neo-Jugenstil-ish logo. Opinions on whether this is the right logo for the new Mini-killer are not unanimous here in the WCF newsroom, but who are we to veto a popularity vote.

Whether this logo will actually be featured on the new Alfa MiTo remains questionable though, after all Alfa's 'naming the new Junior' contest resulted in the Furiosa nameplate to take top honors beating Agea, Enos, Everson, Fira, Milo, Mod, Nevo, Solea, Sparvo, Velvetta and Ventura. A contest which didn't even mention the eventual Mi(lan)To(rino) name.

The Alfa Romeo site in Holland features a first (low res) interior image of the new MiTo, something Alfa Romeo HQ obviously wanted to keep under wraps since they have not yet mentioned it. The image confirms what one of our spy photographers already revealed in early March.