2009 Chevrolet Traverse

Debuting in Chicago

By Michael Gauthier
February 6, 2008 9:27 AM
Filed Under: American, Chevrolet, Chicago Auto Show

Hoping to give consumers another alternative to traditional truck-based SUVs, Chevrolet is using the Chicago Auto Show to debut the 2009 Traverse. Based on the Lambda platform, which is shared with the well received Buick Enclave, GMC Acadia, and Saturn Outlook, the Traverse should reach dealer showrooms by the end of the year.

Powered by a 3.6L engine and offered with optional all wheel drive, the new CUV features unique sheet metal to help differentiate it from its siblings. Up front the crossover features modern Chevy design elements while the rear departs from traditional styling with rather interesting taillights and optional dual exhaust.

The interior takes many styling cues from the recently released Malibu sedan with similar touches such as a dual color dash that flows into the door panels. Options will mirror those already offered by fellow GM Lambda vehicles, but the Traverse will be the first to offer Bluetooth connectivity.

Press Release

Chevrolet Announces the All-New 2009 Traverse

Introduced at the Chicago Auto Show, the 2009 Chevrolet Traverse is an expressively styled, well-equipped crossover that gives customers people-hauling and cargo-carrying capability typically found in larger SUVs.

With styling cues inspired by the acclaimed ’08 Chevy Malibu, the Traverse delivers refined details with strong proportions and the bold front-end appearance found on all new Chevrolets. Traverse will start production in the third quarter of 2008 at GM’s Spring Hill, Tenn. manufacturing facility.

“We think the Traverse is the right vehicle at the right time,” said Ed Peper, Chevrolet general manager. “It has great looks, utility and safety, with a driving experience typically found in smaller vehicles. But it delivers this with three rows of seating – including a third row that fits adults – and class-leading cargo space. The Traverse is following the formula that is bringing Chevy back to a new generation of consumers – great styling, loads of class-leading features and tremendous value.”

The ’09 Traverse is offered in LS, LT and LTZ models, in both front-wheel-drive and all-wheel-drive configurations. Product highlights include:

The Traverse casts a unique profile with a sleek, smooth and flowing design that characterizes the new, global face of Chevrolet. Elements such as chrome-ringed grille inserts, available projector-beam headlamps and large wheel-and-tire combinations highlight the vehicle’s finely honed attention to detail.

Taut body lines and minimal overhangs convey the image of a smaller vehicle, reinforcing the Traverse’s feeling of a large vehicle that drives smaller, while tight tolerances between body components – enhanced by the vehicle’s unitized body structure, which enables wraparound, single-piece fascias – emphasize a highly precise build quality.

“The Traverse delivers a design that is unexpected from Chevrolet,” said Michael Burton, director of design for the exterior. “Many of the details are typical on higher-priced vehicles, but the Traverse brings them to a level that is accessible to more customers.”

Some of the upscale design details include:

“The headlamps, for example, are more than merely projector beam units; they are integrated in stylized housings that are rich and detailed, reinforcing the high-tech features found throughout the Traverse,” said Burton.

Like the exterior, the Traverse’s interior is a confluence of refined styling, technology and attention to detail. The instrument panel has a dual-cockpit design that is a hallmark of Chevrolet’s heritage; it flows into the door panels, creating a sleek, highly detailed appearance. The instrument panel is mounted in a “low and away” position that enhances outward visibility.

The instrument panel houses a pair of large gauge binnacles that are accented with bright trim rings; and for so-equipped vehicles, the available navigation system screen is integrated prominently at the upper-center of the instrument panel.

The Traverse’s interior can be configured for seven or eight adults, including two front bucket seats, a 60/40-split second-row bench (three passengers) or two second-row captain’s chairs (two passengers) and a 60/40-split third-row bench seat. Perforated leather seats and second-row captain’s chairs are available. The third-row seat is capable of comfortably seating adults while simultaneously providing best-in-class storage space behind it.

Great amenities

Complementing the Traverse’s exterior and interior designs is a comprehensive roster of standard and available amenities that enhances the driving experience for the driver and passengers alike. They include: