New Infiniti Models Added to Brand's European Launch

During the soft Internet launch of the all-new Infiniti EX35 Coupe Crossover SUV today, Infiniti has also divulged further details regarding their European launch. From an earlier story, we know UK and Germany are their most important markets despite existing operations in Ukraine and Russian. However, the G-Series (coupe and saloon) will not be the only model available at the brand's launch starting in autumn 2008. It is now revealed that, in addition to the G-Series, the new EX and all new FX-Series set to debut the same time next year (probably Paris) will be joining the party as well. Also, an all-new M-Series replacement is planned after 2010 and on the horizon to be available on all models is a new high-performance V6 diesel.

Besides making good cars, Infiniti's core strategy for winning the acceptance of Europeans is superior customer service. As Infiniti has demonstrated in the U.S. year after year, with numerous awards for highest levels of customer satisfaction, Infiniti could steal a lot of thunder away from the competition.

Jim Wright, Vice President Infiniti Europe, states, "The launch of a premium car brand in Europe is a rare and special event. Infiniti will have the simple philosophy of offering the independently minded customer a new alternative of vibrant product teamed with excellent service. The cars are all elegantly designed, comprehensively equipped and aimed at the enthusiast. But they are only half the story. Effortless ownership will be equally important as you will discover closer to the launch."

To give an example of Infinti's approach to customer satisfaction, the Infinti dealership experience, which is called Infiniti Retail Design Environment Initiative (IREDI), strives to emulate a luxury designer hotel instead of a car showroom.

Press Release

Continued from Infiniti EX35 press release

EX35 European specification

The information given above relates to the US market EX35. Specifications of the European version will be confirmed closer to the on sale date.

In terms of positioning, it is difficult to find any direct rivals for the EX being arguably the first of a new wave of coupe crossovers. But looking at other cars available currently, the EX might be lined up against rivals as diverse as the BMW X3 3.0si and Audi A4 3.2FSI quattro avant.

Infiniti Europe

The EX will get its first European showing at the 2008 Geneva Motor Show. The brand will be launched across Europe, city by city, starting in the autumn of 2008 - a process that will take two years. Infiniti Europe will reveal more details of its launch schedule towards the end of 2007.

Four models will be available in Europe from launch. These will include the G saloon, the G coupe, the EX as detailed above, and a successor to the iconic FX to be unveiled next year. A replacement for the M-series will join the European range early in the next decade along with the option, on the M-, EX- and FX-series, of a high performance V6 diesel.

Superior customer service will be as important to Infiniti as the product. This starts with the retail network, all of which will employ the new Infiniti Retail Design Environment Initiative (IREDI) that has a look and feel more akin to a luxury designer hotel than a car showroom, and continues with Infiniti's Total Ownership Experience (TOE) philosophy that covers all contacts the customer will have with the brand.

Said Wright: "The launch of a premium car brand in Europe is a rare and special event. Infiniti will have the simple philosophy of offering the independently minded customer a new alternative of vibrant product teamed with excellent service. The cars are all elegantly designed, comprehensively equipped and aimed at the enthusiast. But they are only half the story. Effortless ownership will be equally important as you will discover closer to the launch."