All New 2008 Dodge Avenger Unveiled at NAIAS

All New 2008 Dodge Avenger

Available all-wheel-drive

January 9, 2007 7:38 PM
Filed Under: American, Dodge

Press Release

Packs a Powerful Punch - Providing Style, Performance and Value Price in Crowded Mid-size Segment

The Dodge brand is running on all cylinders, introducing the 2008 Dodge Avenger, ?an all-new mid-size sedan that combines bold, aggressive Dodge styling with innovative interior features, high-levels of safety and reliability, exhilarating performance and excellent fuel efficiency of 30 miles per gallon (mpg) (32 mpg based on 2007 EPA fuel economy standards).

Avenger also is the Dodge brand's first mid-size car to offer all-wheel-drive capability combined with a sport-tuned suspension, performance steering and Electronic Stability Program (ESP) with Traction Control, all of which combine to give Avenger its on-road performance attitude. And with a starting U.S. Manufacturer's Suggested Retail Price of $18,895 (including a $675 destination charge), the all-new Avenger is priced $1,605 below the comparable outgoing Stratus with $985 more content, including standard side-curtain and front-seat-mounted side air bags, Chill Zone, theft alarm and a tilt/telescoping steering wheel, to name a few.

This all-new mid-size sedan also marks a milestone in the Dodge brand's car renaissance. From Viper to Caliber and every segment in between, Dodge now offers an extremely competitive car.

"The all-new 2008 Dodge Avenger continues the Dodge brand's product offensive and will bring even more buyers into the Dodge brand showroom," said George Murphy, Senior Vice President ?Global Marketing. "Just as the Dodge Charger, Magnum, Caliber and Nitro have sparked new interest in the Dodge brand in their respective segments, the Dodge Avenger brings that assertive attitude and bold styling to the competitive mid-size sedan segment. There's just nothing else like it on the road."

The 2008 Dodge Avenger will be available in U.S. dealerships in the first quarter of 2007 and in global volume markets, in both left-hand and right-hand drive, by mid-2007. Four models will be offered in the United States: Dodge Avenger SE, Dodge Avenger SXT and Dodge Avenger R/T, and a first for Dodge in the mid-size segment, Dodge Avenger R/T AWD (late availability).

Bold, Aggressive Dodge Styling
The 2008 Dodge Avenger builds on the bold, aggressive styling, performance and excitement of the Dodge Charger.

"The all-new Dodge Avenger brings Dodge brand American muscle car heritage into the global mid-size car segment," said Trevor Creed, Senior Vice President-Design. "Avenger does for the global D-segment what Caliber has done in the global C-segment ?it offers a unique alternative to the competition."

From the front, there's no mistaking Dodge's heritage in Avenger's aggressive exterior lines. The brand's signature crosshair grille and large, modern quad headlamps housed in black add to Avenger's menacing glare. The Dodge Avenger's chrome grille with black texture accentuates the vehicle's serious, almost sinister appearance. A stamped formation carries the vertical lines of the crosshair grille over the hood.

 

Avenger's side profile shares more family traits with the Dodge Charger. Muscular rear shoulders, large wheels and tires and a sleek rear spoiler embody the Dodge brand attributes of bold, powerful and capable. Avenger's long greenhouse is created by black appliques on the B-pillars, which make this mid-size sedan look like it's pouncing forward, even when it's at a standstill.

From the rear, large, expressive taillamp modules placed at the corners frame the deck lid, which includes a sleekly integrated, finely tuned body-color spoiler. This spoiler and chrome-tipped dual exhaust outlets communicate the performance capability of the Avenger R/T's 3.5-liter engine.

The all-new 2008 Dodge Avenger rides on a 108.9-inch wheelbase and 61.8-inch track, which adds to its athletic stance, improves ride quality and stability and maximizes crush space in the engine compartment. Overall, Avenger is 1.2 inches wider and 4 inches taller than the vehicle it replaces.

Impressive Interior Makes Bold Statement
Graphic design elements, which set the new 2008 Dodge Avenger's exterior design apart from the competition, also are evident throughout the vehicle's spacious interior.

Carefully matched grains and low gloss levels contribute to Avenger's rich-looking interior surfaces. The instrument panel top pad and center stack feature a Franklin grain with low-gloss finish to match the defroster grille, driver cubby and Dodge logo on passenger side surrounds. From the cluster bezel to climate control knobs, circles are a primary graphic element repeated throughout the Dodge Avenger's interior.

Taking a cue from the Dodge Ram name, the Avenger's center stack features a V-like ram's horn shape that surrounds the gated shifter bezel and serves as a design focal point. Avenger's center stack features dual heating and air conditioning vents. A large opening below the vents provides room for either the standard AM/FM/CD radio or the available cutting-edge MyGIG Multimedia Navigation/Audio/Entertainment/Communication system. On vehicles equipped with the UConnect® Hands-free Communication System, phone buttons are packaged in the radio control head for easy access and a clean, streamlined appearance.

Unique to Dodge Avenger in the mid-size segment is Chill Zone, a chilled beverage storage bin that is standard on all Avenger models. Housed in the passenger side upper instrument panel, the bin can hold and chill as many as four 12-oz. beverage cans.

Avenger's interior provides comfortable seating for the driver and as many as four passengers. Drivers sit 2.5 inches higher than they did in Dodge's previous mid-size sedan, giving them a command-of-the-road seating position. The interior cabin also is extremely spacious with 100.9 cu. ft. of room, which is an additional 7 cubic feet of interior passenger volume compared with the vehicle it replaces. There are 2.5 inches more headroom, 1.2 inches more shoulder room and an inch more hip room in the front seat. Luggage volume in the trunk is a competitive 13.35 cubic feet.

All-wheel Drive, Sport Suspension and Performance Steering Accentuate Avenger R/T's On-road Attitude

The Avenger R/T also is the Dodge brand's first mid-size sedan to offer all-wheel-drive capability (late availability). Avenger's all-wheel-drive system, available on models sold in the United States, works on demand, driving only the front wheels until power to the rear wheels is needed. All-wheel drive also is used on dry pavement between speeds of 25 and 65 mph to enhance handling during performance driving. This system provides added traction on snow, ice and other low-traction surfaces without having to be switched on and off. All-wheel drive, combined with a sport-tuned suspension, performance steering and ESP with Traction Control, all combine to give Avenger R/T its on-road performance attitude.

Powertrain Options Deliver Excellent Power, Fuel Efficiency and Flex-fuel Availability

Three engine options power 2008 Dodge Avengers sold in the United States: the new standard 2.4-liter four-cylinder World Engine, an available flex-fuel 2.7-liter V-6 engine and an available 3.5-liter V-6 engine coupled with a new six-speed automatic transaxle with Auto Stick.

The 2008 Dodge Avenger SE and SXT feature a standard four-cylinder engine that rivals the best in the mid-size car segment when it comes to fuel economy. Avenger's 2.4-liter World Engine with dual variable valve timing delivers fuel efficiency in the city of 21 mpg (24 mpg using 2007 EPA standards), an excellent 30 mpg on the highway (32 mpg based on 2007 EPA standards), as well as smooth, quiet operation. Mated to a four-speed automatic transaxle, this new engine provides a 15 percent increase in horsepower (173 horsepower vs. 150 horsepower) and an 8 percent improvement in fuel economy compared with the 2.4-liter engine it replaces.

The Dodge Avenger SXT features an available Flexible Fuel Vehicle (FFV) 2.7-liter V-6 engine that provides value- and performance-conscious consumers the power of a V-6 engine with a price that compares with the competitions' four-cylinder engines. Avenger's 2.7-liter V-6 engine produces 189 horsepower and 191 lb.-ft. of torque, providing more low-end torque (at an rpm 850 lower) compared with the 2.7-liter engine it replaces. This 2.7-liter V-6 engine achieves 19 mpg in the city (22 mpg based on 2007 EPA standards) and 27 mpg on the highway (30 mpg based on 2007 EPA standards). It also can operate effectively on any blend of gasoline and fuel-grade ethanol up to E-85.

Dodge Avenger R/T and R/T AWD sedans sold in the United States feature a standard 3.5-liter V-6 engine that produces 235 horsepower and 232 lb.-ft. of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick. The combination of the upgraded 3.5-liter V6 engine and six-speed automatic transaxle delivers excellent performance and fuel efficiency, as well as smooth, quiet operation.

The 2008 Dodge Avenger R/T's six-speed automatic transaxle provides quicker standing-start acceleration than a four- or five-speed transaxle because of its numerically higher first gear ratio. A more robust differential with increased torque capacity enhances launch performance by requiring less torque management, electronically limiting the torque that is available during the initial stages of standing-start acceleration. Smaller steps between ratios also make for a smoother, quieter ride, as the engine speed doesn't change as often with each shift. In addition, more ratio choices, more appropriate ratios for quicker acceleration and a lower overall top gear ratio provide a quiet ride and improved fuel economy at highway speeds.

Innovative Technologies Make Life Easier and Safer
In addition to Dodge Avenger's bold, aggressive design and functional interior, this all-new mid-size sedan also features a slew of new technologies unique in the segment.

"The 2008 Dodge Avenger heats up the mid-size car competition with several cool technologies," said Tom Loveless, Director-Dodge Marketing and Global Communications. "From an available one-of-a-kind chilled beverage storage bin in the instrument panel to a heated/cooled cupholder and heated cloth seats, Avenger offers features buyers will really warm up to."

Many unique features set Dodge Avenger apart in the extremely competitive mid-size car segment. These features include:

The 2008 Dodge Avenger also features MyGIGA, a cutting-edge information, entertainment and safety navigation audio system that raises the bar on in-vehicle communications. This best-in-class, next-generation navigation radio features a 6.5-inch Thin Film Transistor (TFT) Display with a touch-screen panel that can support 65,000 colors, providing a three-dimensional appearance to graphics and animation, as well as multiple font sizes and styles. The MyGIG system follows voice-activated commands and includes many new features for music, sound, movies and personalized picture displays, including:

Safety Features and Structure Combine to Protect Vehicle Occupants
Safety and security are a top priority among mid-size car buyers in the United States, and the all-new 2008 Dodge Avenger offers a unique combination of class-leading safety features that are designed to keep occupants both safe and secure. Avenger's safety cage is constructed with dual-phase, high-strength and ultra-high-strength steel components designed to protect occupants in all driving situations. Avenger's extremely strong safety cage is complemented with a combination of standard safety items demanded by buyers in the mid-size segment, including:

Anti-lock brakes and ESP with Traction Control also are available on the 2008 Dodge Avenger.

Hitting the Bulls-eye

The all-new 2008 Dodge Avenger will compete in the largest, most competitive segment of the U.S. passenger car market: the 1.9-million-unit-a-year standard mid-size segment, which accounts for approximately 11.4 percent of the total car and truck industry and approximately 31 percent of the passenger car market. Highly fluctuating gas prices and new model offerings suggest the market will see future growth, and with its bold Dodge design, value price, solid standard equipment and innovative features, the new Dodge Avenger is ready to pounce when traditional mid-size car buyers are drawn into Dodge dealer showrooms, looking for what only Avenger can offer: pure Dodge attitude in an affordable performance package.

Avenger is designed to appeal to Generation Xers who are 30-45-years-old, married and have a median income of approximately $60,000. Sixty percent are male, and 40 percent are college-educated. Many have small families with one or two children. These mid-size car buyers are youthful, full-of-life and have active lifestyles. They enjoy challenging themselves at their jobs and with their hobbies. They want a vehicle that is affordable and matches their personality, something with a unique style that offers sporty performance, enhances their self image and is fun to drive. Dodge Avenger, with its bold, aggressive Dodge design, functional interior, innovative features and essential levels of reliability, gives them a car that will impress their friends with its looks and performance.

2008 Dodge Avenger Production
Production of the 2008 Dodge Avenger began in the fourth quarter of 2006 at the refurbished Sterling Heights (Mich.) Assembly Plant, alongside the Chrysler Sebring and Chrysler Sebring Convertible. Avenger's 173 horsepower 2.4-liter four-cylinder World Engine is built in the state-of-the art Global Engine Manufacturing Alliance (GEMA) plant in Dundee, Mich. The 2.7-liter V-6 engine and the 3.5-liter V-6 engine are built at the Kenosha (Wis.) Engine Plant.

Global Engine Manufacturing Alliance (GEMA)
The World Engine is a family of world-class four-cylinder engines produced by GEMA in Dundee, Mich., delivering an exceptional combination of quality, fuel efficiency, refinement and performance. GEMA is owned equally by DaimlerChrysler Corp., Mitsubishi Motors Corp. and Hyundai Motor Co. By optimizing the three joint venture partners' strengths, global economies of scale and the latest practices in flexible teams and machines, GEMA aims to set a new benchmark in engine plant productivity.

Dodge Brand
Dodge sold more than 1.4 million vehicles worldwide in 2005. With a U.S. market share of 7 percent, Dodge is the fifth-largest nameplate in the United States and the eighth-largest nameplate in the automotive industry. The Dodge global portfolio includes a range of cars, trucks, minivans and sport-utility vehicles. Dodge Caliber spearheaded the Dodge brand's expansion into volume markets outside North America, followed by the Dodge Nitro, Dodge Avenger and the high-performance Dodge Caliber SRT4.

 

Marketing

Avenger: Pure Dodge Attitude in an Affordable Performance Package

The 2008 Dodge Avenger offers car buyers something new, exciting and previously unseen in the global mid-size sedan segment, ?serious Dodge attitude. Dodge Avenger makes a powerful statement as a reliable, well-engineered sedan with bold, sporty styling, spirited performance and innovative features that fit active, exciting lifestyles at an affordable price. Also, a first for Dodge in the mid-size car segment, Dodge offers an Avenger R/T all-wheel-drive (AWD) model.

This all-new mid-size sedan also marks a milestone in the Dodge brand's car renaissance. With the new Avenger, Dodge has a stable full of innovative, new cars to complement its broad range of successful pickups and sport-utility vehicles. From Viper to Caliber and every segment in between, Dodge now offers an extremely competitive car.

'The all-new 2008 Dodge Avenger sedan does for the mid-size segment what Dodge Caliber did for the compact car segment and Dodge Charger did for large cars,'? said George Murphy, Senior Vice President ?Global Marketing. 'Avenger gives mid-size car buyers a sedan they can be proud to own, for its style, performance and innovative features at a price they can afford.'

Hitting the Bulls-eye - The Extremely Competitive Mid-size Sedan Segment

The all-new 2008 Dodge Avenger will compete in the largest, most competitive segment of the U.S. passenger car market: the 1.9-million-unit-a-year standard mid-size segment, which accounts for approximately 11.4 percent of the total car and truck industry and approximately 31 percent of the passenger car market. Highly fluctuating gas prices and new model offerings suggest the market will see future growth, and with its bold Dodge design, value price, solid standard equipment and innovative features, the new Dodge Avenger is ready to pounce when traditional mid-size car buyers are drawn into Dodge dealer showrooms, looking for what only Avenger can offer pure Dodge attitude in an affordable performance package.

Avenger is designed to appeal to Generation Xers who are 30-45-years-old, married and have a median income of approximately $60,000. Sixty percent are male, and 40 percent are college educated. Many have small families with one or two children. These mid-size car buyers are youthful, full-of-life and have active lifestyles. They enjoy challenging themselves at their jobs and with their hobbies. They want a vehicle that is affordable and matches their personality, something with a unique style that offers sporty performance, enhances their self image and is fun to drive. Dodge Avenger, with its bold, aggressive Dodge design, functional interior, innovative features and essential levels of reliability, gives them a car that will impress their friends with its looks and performance.

2008 Dodge Avenger Model Line-up

The 2008 Dodge Avenger is available in the United States in four models: Dodge Avenger SE, Dodge Avenger SXT, Dodge Avenger R/T, and a first for Dodge in the mid-size segment, Dodge Avenger R/T AWD (late availability). Full model details, specifications and pricing for markets outside the United States will be released ahead of Avenger's launch in each respective market.

Dodge Avenger SE

With a starting U.S. MSRP of $18,895 (including a $675 destination charge), the Dodge Avenger SE features a standard 2.4-liter World Engine that produces 173 horsepower (129 kW) and 166 lb.-ft. (225 Nm) of torque coupled with a four-speed automatic transaxle. Other standard equipment includes both side-curtain and front-seat-mounted side air bags, Tire Pressure Monitoring (TPM) system, disc/drum brakes, power windows, doors and locks, an electroluminescent cluster with outside temperature display, sport steering wheel, tilt/telescoping steering column, driver seat with lumbar with manual height adjuster, AM/FM/CD radio with MP3 connectivity and play capability, sliding sun visor, sliding front center armrest, an upper and lower bin in the center console, 60/40 folding rear-seat with center arm rest, rear door map pockets with bottle holders and drive's side front-seat-back map pocket, remote keyless illuminated entry, Sentry Key® Engine Immobilizer and theft alarm.

On the exterior, the Dodge Avenger SE model features standard power mirrors, body-color door handles, quad headlamps and 16-inch tires with wheels covers.

Available options on the Dodge Avenger SE model include anti-lock brakes (ABS), a six-disc CD/DVD/MP3 radio with six speakers, remote start, SIRIUS Satellite Radio, UConnect® Hands-free Communication System with automatic-dimming rearview mirror, heated cloth seats, daytime running lamps, engine block heater and a power sunroof (which comes with a premium headliner that includes illuminated vanity mirrors, rear passenger assist handles, Light-emitting Diode [LED] map and courtesy lamps and body-color body-side molding).

Dodge Avenger SXT

The 2008 Dodge Avenger SXT model has a starting U.S. MSRP of $19,795 (including a $675 destination charge). In addition to the standard features on the Dodge Avenger SE model, the Dodge Avenger SXT model includes anti-lock disc/drum brakes, YES Essentials® premium seat fabric, a fold-flat passenger seat, power eight-way driver's seat with lumbar, chrome rings on the front speakers, silver accent cluster bezels and six speakers.

Standard exterior equipment on the Dodge Avenger SXT includes chrome grille accents, body-color body-side molding, an SXT badge and 17-inch all-season tires with cast-aluminum machined painted wheels.

Available options on the Dodge Avenger SXT model, in addition to the options available on the Avenger SE model, include a 2.7-liter Flexible Fuel Vehicle (FFV) V-6 engine that produces 189 hp (141 kW) and 191 lb.-ft. (259 Nm) of torque, coupled with a four-speed automatic transaxle. Additional options include Electronic Stability Program (ESP), MyGIGA, a cutting-edge Harman/Kardon navigation/infotainment system that includes SIRIUS Satellite Radio and UConnect, a rear-seat video system, premium 276-watt six-channel Boston Acoustics sound system, heated leather seats, leather-wrapped steering wheel with audio controls, a Convenience Group (which includes power heated exterior mirrors, express-up/down windows for both the driver and passenger and express-down windows on the key fob, heated seats and remote start), Sport Appearance Group (which when coupled with the standard 2.4-liter World Engine includes fog lamps and a rear spoiler and when coupled with a V-6 engine, also includes 18-inch wheels and tires) and a Premium Convenience Group (which includes heated/cooled cupholder, automatic headlamps, single-zone automatic temperature control, cabin air filtration system, premium headliner, Electronic Vehicle Information Center, travel computer, compass and TPM).

Dodge Avenger R/T

The Dodge Avenger R/T model has a starting U.S. MSRP of $23,545 (including a $675 destination charge). In addition to the standard features on the Dodge Avenger SE and SXT models, the Dodge Avenger R/T model features a 3.5-liter V-6 engine that produces 235 horsepower (175 kW) and 232 lb.-ft. (315 Nm) of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick. Additional standard features include a sport-tuned suspension, performance steering, leather-wrapped steering wheel with audio controls, leather-wrapped shift knob, AM/FM six-disc CD radio, express up/down windows with the press of a button on the key fob, single-zone automatic temperature control and an automatic-dimming rearview mirror.

Standard exterior equipment on the Dodge Avenger R/T model includes heated body-color folding exterior mirrors, body-color bodyside molding, R/T badging, automatic headlamps, fog lamps, 18-inch all-season performance tires with burnished cast-aluminum wheels, a rear spoiler and chrome-tipped dual exhaust.

Available options on the Dodge Avenger R/T model, in addition to the options available on the Avenger SE and SXT models, include 18-inch chrome-clad wheels and a Premium Convenience Group (which includes remote start, heated seats, Universal Garage Door Opener, premium headliner, cabin air filtration system, heated/cooled cupholder, traveler computer, TPM and Electronic Vehicle Information Center).

Dodge Avenger R/T AWD

The Dodge Avenger R/T AWD model has a starting U.S. MSRP of $25,545 (including a $675 destination charge). In addition to the standard features on the Dodge Avenger SE, SXT and R/T models, the Dodge Avenger R/T AWD also features standard ESP with Traction Control.

 

Design

Avenger's Aggressive Dodge Styling Makes Powerful Statement in Mid-size Car Segment

Dodge will spin the global D-segment on its axis with the all-new 2008 Dodge Avenger - bold, sporty sedan that infuses Dodge Charger heritage into the typically bland mid-size car segment. Avenger's aggressive Dodge styling makes a powerful statement, commanding attention and evoking attributes that define the Dodge brand: bold, powerful, capable and street smart. Dodge Avenger will appeal to car buyers who demand a high-quality, dependable vehicle, but also want a car with enough pizzazz to stand out in 1.9-million-unit-a-year segment.

"Avenger's unmistakable Dodge design cues will have the same impact in the competitive mid-size segment that Charger and Magnum have had in the large-car segment and Caliber has seen in the compact car segment," said Trevor Creed, Senior Vice President Design. "Avenger's in-your-face, menacing Dodge styling definitely sets it apart from every other vehicle on the road."

From the front, there's no mistaking the bold presence of Dodge's heritage in Avenger's aggressive exterior lines. The Dodge brand's signature wraparound crosshair grille creates a menacing site in drivers rear-view mirrors. Large, modern quad headlamps, housed in black, add to Avenger's intimidating glare. The Avenger SE features a body-color crosshair grille with a black texture. The crosshair grille on the SXT and R/T model is chrome with a black texture, which accentuates the vehicle's serious, almost sinister appearance. A stamped formation carries the vertical lines of the crosshair grille over the hood.

Avenger's side profile shares more family traits with its Dodge Charger sibling. Muscular rear shoulders, large wheels and tires and a sleek rear spoiler embody the Dodge brand attributes of bold, powerful and capable. Avenger's long greenhouse is created by black appliques on the B-pillars, which make this mid-size sedan look like it's pouncing forward, even when it's at a standstill. Available body-color moldings, body-color door handles and fold-away mirrors add to Avenger's sport appearance, keeping the side profile clean and sharp.

From the rear, large, expressive taillamp modules placed at the corners frame the Avenger's deck lid, which includes a sleekly integrated finely tuned body-color spoiler. The spoiler and chrome-tipped dual exhaust outlets communicate the performance capability of the Avenger R/T's 3.5-liter engine, performance steering and sport suspension.

Aggressive-looking wheels and tires complete Avenger's sporty appearance. The Dodge Avenger SE model sold in the United States features 16-inch wheels with painted wheel covers; the Avenger SXT features 17-inch cast-aluminum wheels and all-season tires; and the Dodge Avenger R/T and R/T AWD models feature 18-inch aluminum wheels and all-season performance tires. Chrome-clad wheels also are available on the R/T and R/T AWD models.

The all-new 2008 Dodge Avenger rides on a 108.9-inch wheelbase and 61.8-inch track, which adds to the vehicles athletic stance, improves ride quality and stability and maximizes crush space in the engine compartment. Overall, Avenger is 1.2 inches wider and 4 inches taller than the vehicle it replaces.

All 2008 Dodge Avenger models will be available in Inferno Red Tinted Pearl Coat, Sunburst Orange Pearl Coat, Marathon Blue Pearl Coat, Modern Blue Pearl Coat, Silver Steel Metallic Clear Coat, Bright Silver Metallic Clear Coat, Brilliant Black Pearl Coat and Stone White Clear Coat.

Impressive Interior Makes Bold, Graphic Statement

Bold, graphic design elements, which set the new 2008 Dodge Avenger's exterior design apart from the competition, also are evident throughout the vehicle's spacious interior.

Carefully matched grains and low gloss levels contribute to Avenger's rich-looking interior surfaces. The instrument panel top pad feature a Franklin grain with low-gloss finish to match the defroster grille, driver cubby and Dodge logo on the passenger side surrounds. From the cluster bezel to climate control knobs, circles are a primary graphic element repeated throughout the Dodge Avenger's interior.

Taking a cue from the Dodge Ram, the Avenger's center stack features a V-like ram's horn shape that surrounds the gated shifter bezel and serves as a design focal point. Avenger's center stack also features dual heating and air conditioning vents. A large opening below the vents provides room for either the standard AM/FM/CD radio or the available cutting-edge MyGIGA Multimedia Navigation/Audio/Entertainment/Communication system. On vehicles equipped with the UConnect® Hands-free Communication System, phone buttons are packaged in the radio control head for easy access and a clean, streamlined appearance.

Unique in the mid-size segment, Dodge Avenger features Chill Zone, a cooled beverage storage bin that is standard on all Avenger models. Housed in the passenger side upper instrument panel, the bin can hold and chill as many as four 12-oz. beverage cans.

The Avenger's center floor console features dual storage bins and a sliding armrest that moves 3 inches to provide a comfortable seating position for all drivers. The shallow upper bin conceals small items. The lower bin includes coin storage and a 12-volt power outlet. An additional storage slot fits a cell phone, PDA or MP3 player, which can be plugged into the outlet.

All of Dodge Avenger's doors include door map pocket inserts. The rear doors add a bottle holder for added convenience. The back of the driver's seat features a pocket for storing maps, papers or magazines. Standard 60/40 fold-flat rear seats make room for more gear, and an available fold-flat passenger seat creates a table-like surface that enhances Avenger's versatile interior.

Dodge Avenger's interior provides comfortable seating for the driver and as many as four passengers. Drivers sit 2.5 inches higher than they did in Dodge's previous mid-size sedan, giving them a command-of-the-road seating position. The interior cabin also is extremely spacious with 100.9 cu. ft., which is an additional 7 cubic feet of interior passenger volume compared with the vehicle it replaces. There are 2.5 inches more headroom, 1.2 inches more shoulder room and an inch more hip room in the front seat. Luggage volume in the trunk is a competitive 13.35 cubic feet.

Dodge Avenger buyers can choose from three different interior upholstery options: Evolution/Wallace cloth (standard on the SE model); easy-clean YES Essentials® Canyons/Racine premium cloth (standard on SXT and R/T models); and two-tone Radar perforated leather inserts with Sutton vinyl (available on Avenger SXT and R/T models). YES Essentials is unique to the Chrysler Group in the mid-size sedan market. This anti-microbial and anti-static seat fabric repels and releases soil to maintain a like-new appearance. Spills remain on the surface of the fabric, making it extremely easy to clean, keeping Avenger's interior free from stains and odors.

All 2008 Dodge Avenger models feature a two-tone interior theme of dark and lighter shades Dark Khaki or Slate Gray, which gives it a spacious appearance. The Dodge Avenger R/T features high-contrast Slate Gray/Light Slate Gray or Dark Slate Gray/Light Graystone interior.

Dodge Avenger's available interior accents include Alloy Silver and bright chrome for an upscale appearance and sense of craftsmanship. All models include bright chrome door lock knobs and bright chrome rings on the climate controls. The Avenger R/T adds a bright chrome cluster bezel and horn pad strip.

Engineering

2008 Dodge Avenger Performance Rivals Best-in-class; Available All-wheel-drive and Sport Suspension Prove a Powerful Combination

The Dodge brand has a solid reputation for bringing bold, powerful and capable vehicles to the street, and the all-new 2008 Dodge Avenger is true to that character. A first for Chrysler Group in the mid-size segment, Avenger introduces available all-wheel drive (AWD) combined with Electronic Stability Program (ESP) with Traction Control, a sport suspension and performance steering, all of which combine to create another world-class vehicle from the Dodge brand. Avenger also packages reliability and durability with fuel-efficient powertrain options, achieving 30 miles per gallon (mpg) on the highway (32 mpg based on 2007 EPA fuel economy standards), a safe, solid structure and innovative technologies like ChillZone and MyGIGA, while never compromising on ride and handling.

"The proof is in the pudding," said Larry Lyons, Vice President Front-wheel-drive Product Team.
"Avenger proves that a mid-size sedan can deliver quality, reliability, a quiet, comfortable ride, 30 miles per gallon on the highway (32 mpg based on 2007 EPA fuel economy standards), a combination of class-leading safety features and innovative technologies, and also be fun to drive."

The front-wheel-drive 2008 Dodge Avenger is built on the Chrysler Group's new D-segment mid-size car platform. It features a four-wheel independent front suspension with MacPherson struts and a multi-link rear suspension. Front and rear suspension crossmembers are isolated to the body to create a quiet ride, with less road noise vibration and harshness (NVH) than previous models.

Anticipating Slip Before it Happens

For the first time in the mid-size segment, Dodge is offering a Dodge Avenger R/T AWD model with a 3.5-liter V-6 engine (late availability). The all-new Dodge Avenger R/T's all-wheel-drive system requires no driver input or control. Under most driving conditions, it is passive, and power is transmitted solely to the front wheels. However, when driving conditions get dicey and extra traction is needed, Avenger's AWD system anticipates slip by responding to pedal position and transfers power to the rear wheels. The system contributes to good fuel economy by operating only on demand, thereby minimizing power-robbing friction and inertia. Avenger's Electronically Controlled Coupling (ECC) AWD system is easier to calibrate, more flexible, more precise and less costly than viscous-coupling, Torsen® or gerotor systems.

"Unlike all-wheel-drive systems that rely on pumps or viscous fluids to transfer torque, the Avenger system requires no front-to-rear slippage for activation," said Dennis Krozek, Chief Engineer Dodge Avenger. "This allows the system to transfer torque in response to accelerator pedal position."

If the driver, via the pedal, is asking for a lot of power, the system immediately starts clamping the ECC, transferring a high percentage of power to the rear wheels. Power is transmitted to all four wheels, which helps prevent the front wheels from slipping.

Avenger's AWD system also uses feedback from wheel-speed sensors to determine how much torque to transfer to the rear wheels. If the Avenger's front wheels start to slip on ice, but the rear wheels are on dry pavement, the AWD system tells the ECC to start clamping and sends even more torque to the rear wheels to minimize slippage and get the vehicle moving.

The ECC system also knows when to modulate the amount of power sent to the rear wheels. If the vehicle is traveling at highway speeds and starts to hydroplane, the system sends very little power to the rear wheels because the ECC knows the rear wheels don't need a lot of power in that situation.

"While other automakers limit AWD to helping aid traction or provide off-road capability, Avenger's all-wheel drive system also is used to influence vehicle dynamics," Krozek added. "We've calibrated the Electronic Control Module so that it controls torque to the rear wheels for improved handling in the 25-65 mph range."

When traveling faster than 25 mph, Dodge Avenger's AWD system sends torque to the rear wheels when cornering with the throttle open to make the car turn more easily, which makes the handling more neutral. This is more readily accomplished with Avenger's ECC than with viscous-coupling or gerotor systems that require some degree of front-to-rear slip to transfer torque to the rear wheels. At speeds greater than 53 mph, the control strategy provides minimal torque to the rear wheels under normal driving conditions to provide better fuel economy.

For the U.S. market, ESP with Traction Control is available on Avenger SXT and R/T models and standard on the Avenger R/T AWD model. Avenger's AWD electronic control module interfaces with ESP and Traction Control systems, allowing the ESP system to use the ECC to help gain control of the vehicle, reducing the amount of torque that the ECC transmits to the rear wheels.

Powertrains Pack Powerful Punch

2008 Dodge Avenger vehicles sold in the United States are available with three engine options that are designed to meet the needs of the diverse mid-size sedan buyer: a new fuel-efficient 2.4-liter four-cylinder World Engine, a flex-fuel vehicle (FFV) 2.7-liter V-6 engine that can run on E-85 and an available 3.5-liter V-6 engine coupled with a new six-speed automatic transaxle with Auto Stick that provides 0-60 mph performance to rival the best in the mid-size car class.

Highly fluctuating gas prices have made fuel economy a high-priority for many car buyers, and the all-new Dodge Avenger features engine options that deliver class-leading fuel economy. Dodge Avenger SE and SXT models feature a standard 2.4-liter World Engine that provides fuel economy in the city of 21 mpg (24 mpg based on 2007 EPA fuel economy standards) and 30 mpg on the highway (32 mpg based on 2007 EPA fuel economy standards), as well as solid, quiet performance. Avenger's 2.4-liter World Engine features dual variable valve timing (VVT), intake manifold flow control valves, acoustic cylinder head covers, dual counter-rotating balance shafts and an acoustic oil pan. Mated to a four-speed automatic transaxle, it produces best-in-class horsepower of 173 horsepower (129 kW) and 166 lb.-ft. (225 Nm) of torque, providing a 15 percent increase in horsepower (173 hp vs. 150 hp) and an 8 percent improvement in fuel economy compared with the 2.4-liter engine that was available in the previous model.

Avenger SXT also features an available 2.7-liter V-6 engine, which produces 189 horsepower (141 kW) and 191 lb.-ft. of torque (259 Nm) and delivers 27 mpg on the highway (30 mpg based on 2007 EPA standards), providing value- and performance-conscious consumers the power of a V-6 engine with a price that compares with the competitions' four-cylinder engines. It also provides more low-end torque (at an rpm 850 lower) compared with the 2.7-liter engine it replaces. The Avenger's 2.7-liter engine with flexible fuel capability has the ability to operate effectively on any blend of gasoline and fuel-grade ethanol up to E-85.

Dodge Avenger R/T and R/T AWD vehicles sold in the United States feature a standard a 3.5-liter V-6 engine that produces 235 horsepower (175 kW) and 232 lb.-ft. (315 Nm) of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick. The combination of the upgraded 3.5-liter V-6 engine coupled with a new six-speed automatic transaxle delivers excellent performance and fuel efficiency, as well as quiet operation.

New Six-speed Transaxle Provides Quick Acceleration, Quiet Ride

The 2008 Dodge Avenger R/T and R/T AWD models also offer the Chrysler Group's new six-speed automatic transaxle, which provides quicker standing-start acceleration than a four- or five-speed transaxle because of a numerically higher first gear ratio. A more robust differential with increased torque capacity enhances launch performance by requiring less torque management, electronically limiting the torque that is available during the initial stages of standing-start acceleration. Smaller steps between ratios also make for a smoother, quieter ride, as the engine speed doesn change as often with each shift. In addition, more ratio choices, more appropriate ratios for quicker acceleration and a lower overall top gear ratio provide a quiet ride and improved fuel economy at highway speeds.

Structural Engineering

Advanced Structural Technologies and Sound-deadening Materials Form 2008 Dodge Avenger's Safe, Solid Structure and Minimize Noise, Vibration and Ride Harshness

The all-new 2008 Dodge Avenger features many advanced steel technologies that reduce weight and unwanted noise, while creating a safe, solid, stiff structure that provides excellent impact performance, a smooth ride and solid handling. Top that with world-class levels of sealants and sound-deadening materials, and the Dodge Avenger offers an exceptionally quiet ride, void of road, wind and powertrain noise.

"Through the extensive use of sealants and sound-deadening materials, we've created a nice, quiet cabin, which makes for a pleasant environment for drivers to listen to Avenger's radio or the available MyGIGA Multimedia Navigation system," said Larry Lyons, Vice President Front-wheel-drive Product Team.

High-strength Steel Forms a Protective Shell Around Vehicle Occupants

Avenger has among the highest combined percentages of high-strength and ultra-high-strength, hot-stamped steel among production-volume vehicles on U.S. roads today. The higher weight-to-strength ratio of high-strength steel gave engineers the ability to reduce Avenger's overall weight, while also developing a safety cage that keeps occupants protected.

"By mass, Avenger's body structure is a combined 30 percent mix of hot-stamped and high-strength steel," said Dennis Krozek, Chief Engineer Dodge Avenger. "Hot-stamped steel A-pillars, B-pillars and roof-rail reinforcements reduce upper body weight by 30 lbs. compared with traditional steel."

In addition to high-strength and hot-stamped steel, Avenger also features dual-phase steel in the rear rails, tunnel reinforcement and sills. Dual-phase steel allows these components to handle greater loads than conventional steels, which helps them manage impact energy more effectively, while still being relatively easy to stamp and control dimensionally. In addition, in the event of a high-speed front impact, the design of the structure and the properties of the steel combine to protect the occupants by absorbing the impact energy in a controlled manner.

Dual-phase and high-strength steels are strategically located in the Avenger's sill construction providing an efficient cross-section-to-weight balance. As many as four layers of metal (including dual-phase and high-strength steel of various shapes and sizes) provide optimum impact energy management. Dodge Avenger also features very large sills, which make the body structure substantially stiffer than its predecessor in bend and torsion.

Sealants, Sound Deadening Materials and Fine-tuning Reduce Noise, Vibration and Harshness

The all-new Dodge Avenger's use of structural adhesives is world-class. Components joined with new structural adhesives improve stiffness and impact energy management compared with other joining methods such as spot welding and laser welding.

Tougher, more elastic adhesives add strength to Avenger's joints during an impact. Avenger's stronger joints create a more rigid structure and minimize noise, vibration and harshness in the passenger compartment, giving the Avenger more body stiffness, which contributes to its excellent ride quality, comfort and interior quietness.

The Avenger's overall torsion and bending stiffness give it excellent on-road performance and a solid feel and ride comfort, while allowing the body to remain tight and quiet. Avenger's front-wheel-drive architecture and the three-box vehicle design contribute to a torsional (twist) stiffness of 17,925 ft.-lb./degree (32.2 Hz) and a bending stiffness of 66,703 lb./in. (26.3 Hz), which is 1.7 times stiffer in torsion and 1.6 times stiffer in bending than the vehicle it replaces.

The Avenger also benefits from extensive application of pumpable and moldable sealers in the upper body to reduce noise, vibration and harshness (NVH) characteristics. Seam sealing is applied both inside and outside the body, instead of just inside of the body. Avenger's doors are triple sealed to reduce wind noise. A continuous, one-piece channel-type weather strip mounted in a three-piece roll-formed channel in the upper door frames seals both sides of the windows to prevent wind noise and water leaks.

Chrysler Group engineers also extensively tuned the new Avenger and added many special treatments to alleviate road, wind and powertrain noise and vehicle shake, including:

 

Technology

2008 Dodge Avenger Features Innovative Technologies That Makes Life Easier and Safer

The all-new 2008 Dodge Avenger raises the bar on high-tech features in a mid-size sedan. In addition to its bold, powerful character, this all-new Avenger introduces new technologies that are useful for drivers with busy lives who are on the go. These features include seats that resist stains and odors, an extra storage bin that can chill beverages, a cupholder that can keep coffee warm and soft drinks cool, a cutting-edge sound system that lets drivers manage their own MP3 tunes and a DVD system that will keep rear-seat passengers happy and occupied.

"Dodge Avenger buyers are full-of-life and have active lifestyles," said Tom Loveless, Director Dodge Marketing and Global Communications. "They enjoy challenging themselves at their jobs and with their hobbies, and they want a vehicle with unique style that offers sporty performance, enhances their self image and is fun to drive. They'll appreciate the Avenger's many innovative features that will make their busy lives easier and save them some of their valuable time."

One of these features is MyGIGA, a completely integrated Harman/Kardon audio, navigation, entertainment and hands-free communication system, controlled through voice commands and a touch screen. The system gives Avenger owners the ability to download photos and music to a 20-gigabyte hard drive from a CD or USB memory device.

In addition to MyGIG, the 2008 Dodge Avenger offers a unique combination of features not available on other mid-size competitors, including:

Tuning in to MyGIG
The Dodge Avenger is available with a variety of audio systems, including the innovative MyGIG multimedia navigation, audio, entertainment and communication system from Harman/Kardon. Avenger owners can use touch screen or voice commands to control MyGIGA features. The system also includes a 20-gigabyte hard drive where owners can store their favorite music, photos and voice messages.

Available through SIRIUS Satellite Radio, MyGIG supports real-time traffic and can even provide re-route navigation based on current traffic patterns. MyGIG voice dialogue system recognizes more than 100,000 words and is capable of learning and growing. The navigation has both 2-D and 3-D bird's-eye views of roads and multiple route calculation. Maps and guidance are displayed on a motorized, flip-down 6.5-inch thin-film-transistor (TFT) display. The TFT screen uses active matrix for viewing from angles up to 180 degrees perfect for the center of an instrument panel.

Chrysler Group also is the first automaker in North America to offer an integrated music jukebox, supported by Gracenote music-file management, which automatically adds song, artist and album information to the music files. In addition to the navigation software and mapping, the hard drive can hold approximately 1,600 songs, which equals more than 100 hours of music. There also is a voice-memo recorder feature, which allows a message up to 3 minutes long to be recorded using the microphone integrated into the rearview mirror.

All of Avenger's available radio head units feature a 3.5 mm audio input jack for easy connection to any MP3 player. The base audio system offers four speakers, AM/FM stereo and CD playback and can be upgraded to six speakers. An available, premium six-speaker Boston Acoustics Sound System with 6-channel amplifier delivers excellent sound quality and volume with improved amplification and sound clarity. An optional radio head features an integrated six-disc CD/DVD changer and can also play back CDs with MP3 and WMA files. This radio head is available with either of the six-speaker systems. Loading the changer with CDs or discs full of MP3-formatted music provides thousands of miles worth of music.

Video Entertainment System (VES)
The Dodge Avenger also offers a rear-seat video entertainment system (VES). This system allows Dodge Avenger's rear-seat passengers to enjoy movies, music and external audio/video devices such as video games and MP3 players. The system consists of a console-mounted DVD player with a 7-inch LCD screen, a battery-powered remote control and two wireless, multichannel headsets. The system will play DVDs, WMAs, MP3s and audio and video CDs. Additionally, auxiliary input jacks on the faceplate show video directly from a video camera, so Avenger's rear-seat passengers can play games from a video-game console or listen to music directly from a portable MP3 player.

When the Avenger's VES is not playing a video, the video screen displays information in a split screen format, with two channels. The VES remote control is designed to control either channel by the use of a selector switch on the control. The headphones allow occupants to listen to either channel by use of the selection switch located on the right ear cup. Using the included dual channel wireless headphones allows rear passengers to listen to two different sources simultaneously. The audio from the VES can be heard through the vehicle's speaker system, through the wireless headphones or both.

SIRIUS Satellite Radio
SIRIUS provides customers with more than 125 channels, including 100-percent commercial-free music, as well as sports, news, talk, entertainment, traffic and weather. SIRIUS also broadcasts live play-by-play games from the NFL, NBA and NHL, and is the official satellite-radio partner of the NFL. Avenger owners also can stream SIRIUS programming through their home computers via a high-speed Internet connection at no additional charge.

UConnect Hands-free Communication System
UConnect uses Bluetooth® technology to provide wireless communication between the customer's compatible mobile phone and the vehicle's onboard receiver. Avenger's UConnect control buttons are integrated into the vehicle's radio head unit.

UConnect features for the U.S. market include:

Electronic Vehicle Information Center

An available interactive digital display located in Avenger's instrument cluster conveniently displays information and can be controlled by switches mounted in the center stack switch bank. The system allows the Avenger driver to select from a menu of useful information. Dodge Avenger owners can personalize their settings, such as having the lights flash and horn honk when locking and unlocking the vehicle using Remote Keyless Entry. The Dodge Avenger's Electronic Vehicle Information Center also gives owners the ability to scroll through the compass/outside temperature, average fuel economy, distance to empty, trip elapsed time and Tire Pressure Monitoring system.

Safety and Security

All-new 2008 Dodge Avenger Provides Class-leading Safety and Security Features

A secure vehicle is a top priority for mid-size car buyers, and the all-new 2008 Dodge Avenger offers class-leading safety and security, with a combination of standard active and passive safety features not typically found in the mid-size-car segment.

Among more than 30 safety and security features, the all-new 2008 Dodge Avenger features standard advanced multi-stage front air bags, side-curtain air bags and front-seat-mounted side air bags, and available anti-lock brakes (ABS), Electronic Stability Program (ESP), and a first for Dodge in the mid-size segment, all-wheel-drive capability (late availability).

Safety Systems Square Up Against Slick Surfaces

Avenger’s all-wheel-drive system works on demand, driving only the front wheels until power to the rear wheels is needed. All-wheel drive is also used on dry pavement between speeds of 25 and 65 mph to enhance handling during performance driving. This system provides added traction on snow, ice and other low-traction surfaces without having to be switched on and off.

Avenger’s available ABS system helps the driver keep the vehicle under control by preventing wheel lock-up when the driver brakes on slippery surfaces. Avenger also offers ESP packaged with Brake Assist and Traction Control. ESP is an option on Avenger SXT and R/T models and standard on the R/T AWD model. This stability system helps the Avenger driver maintain stability and does everything within the limits of vehicle traction to keep Avenger on course. ESP also helps maintain forward traction by constantly monitoring wheel speed sensor signals. If there is any indication of slippage, ESP engages, applying the brakes and, if necessary, closing the throttle to maintain traction. Avenger’s ESP system works in slick driving conditions, including wet, snowy, icy, sandy or gravel roads, as well as on hot, dry pavement where a thin layer of oil can form, causing the surface to be slick.

“Studies have shown that in an emergency, the average driver will not apply the brakes hard enough or quick enough to achieve the minimum stopping distance,” said Dennis Krozek, Chief Engineer—Dodge Avenger. “Avenger’s Brake Assist overcomes this tendency by using the ESP system to instantly apply the maximum available pressure to the brakes.”

A pressure sensor in the ESP hydraulic module determines when the driver is making an emergency stop by measuring the rate at which the driver applies the brake. A high rate of pedal pressure application causes the ESP system to apply maximum hydraulic pressure to the brakes, stopping the vehicle as quickly as the available traction will allow.

Traction Control helps the Avenger maintain traction by applying the brakes, and in some cases, closing the throttle to minimize wheel spin during acceleration.

Class-leading Safety and Security Features

Manufacturing

Chrysler Group Launches Production of All-new 2008 Dodge Avenger at Sterling Heights (Mich.) Assembly Plant

Call it a hat trick. The all-new 2008 Dodge Avenger is the third vehicle to be built on the assembly line at the Sterling Heights (Mich.) Assembly Plant (SHAP), joining the Chrysler Sebring Sedan and Chrysler Sebring Convertible. The Dodge Avenger is the third example of the Chrysler Group’s expanding Flexible Manufacturing Strategy (FMS) at SHAP, which both allows the company to bring new vehicles to market more quickly and gives assembly plants the ability to manufacture multiple products on one assembly line. Production of the Dodge Avenger follows an extensive retooling, which included multiple plant upgrades that improved quality, productivity and worker ergonomics. SHAP is now able to vary the production mix between three product models and pilot a fourth.

“We are now seeing the success of our $500 million dollar investment in SHAP and Sterling (Heights) Stamping Plant,” said Fred Goedtel, Vice President—Small/Premium/Family Vehicle Assembly. “The plant enhancements have made the facility both more flexible and efficient. The assembly operation now has the capability to build multiple upper bodies and multiple vehicle families or architectures, which will allow for the flexibility to add new models or ‘cross-load’ models from other plants to better meet the dynamics of the market.”

Since the rollout of Chrysler Group's FMS in 2000, the process has been the template for Chrysler Group’s rolling plant modernization activities. Sterling Heights Assembly Plant and Sterling Stamping, along with Belvidere (Ill.) Assembly Plant, represent the current archetype of Chrysler Group’s flexibility capabilities.

“In addition, the Sterling Stamping Plant can weld and assemble more than one product on the same line. These new capabilities will support the company’s pursuit of product leadership by providing flexibility to efficiently manage increased distinction between the Chrysler, Jeep® and Dodge brands,” said Goedtel.

The company invested $278 million at SHAP to overhaul the body shop and improve the paint shop and assembly areas, including installing new tooling and about 620 new welding and material handling robots.

The SHAP Trim, Chassis and Final areas received a new glass-installation cell, windshield decking, chassis-insertion loop system, fluid-fill equipment and roll-test machines. Each of these contributed favorably to the plant's overall productivity and efficiency efforts.

Flexible Manufacturing Strategy

Chrysler Group's FMS allows the company to produce a higher quality product faster and for a lower cost. In order to balance production with demand, the FMS approach allows the company to efficiently build lower-volume vehicles that take advantage of market niche, and to quickly shift production volumes between different models within a single plant or among multiple plants.

FMS is being implemented product by product and plant by plant across the Chrysler Group. New investment is introducing state-of-the-art technology to Chrysler Group plants, allowing the company to produce more than one vehicle on a production line and conduct rolling launches of new models. Additionally, Chrysler Group's workforce is becoming more flexible with the implementation of team concepts and an increased emphasis on supporting assembly line operators.

Robotics

At the core of the new Dodge Avenger manufacturing process the addition of 620 new robots in the body shop versus the vehicle-specific heavy tooling that was previously used. Only the robots' end effectors, or "hands," need to change in order to build the different models. That tool change is done automatically, within the time it takes to cycle from one vehicle to the next. A fourth model can also be piloted at the same time, helping reduce the time needed to make new-model changeovers.

Smart Manufacturing

A new workplace organizational model, coined “Smart Manufacturing,” is increasing the flexibility of the SHAP workforce, while fostering greater creativity and innovation from plant employees. This model is being implemented throughout the Chrysler Group's Manufacturing organization in conjunction with the UAW. In addition to extensive training, the new workplace model promotes employee involvement in all facets of work station design and processing. These changes provide a better work environment for employees and give increased support to assembly line team members while improving safety, quality, delivery, cost and morale.

Sterling Heights Assembly Plant

Chrysler Group is the city of Sterling Heights’ second-largest employer and has more than 4,800 employees working in two plants. The 3 million square-foot Sterling Heights Assembly Plant occupies 286 acres. In total, the Chrysler Group provides $150 million in annual wages and more than $5 million in taxable income to the state of Michigan.

Sterling Heights Assembly Plant opened in 1953 as a jet engine factory. The plant was purchased by Chrysler Group in 1983. SHAP is home to United Auto Workers Locals 1700, 889 and 412. Sterling Stamping is 2.7 million square feet and employs 2,300 people. The plant is home to UAW Locals 1264, 889 and 412. The plant investment is just the latest in a long, cooperative partnership with the City of Sterling Heights.