Volkswagen Individual Receives Own Logo

Volkswagen Individual Receives Own Logo

i for the product brand Individual

August 8, 2006 6:02 AM
Filed Under: German, Volkswagen

Press Release

i for the product brand Individual

The most exclusive automobiles of Volkswagen Individual GmbH can be recognized by its own logo starting in the fourth quarter of 2006: the “i” for the product brand “Individual”. It is worked into an emblem which bears resemblance to the VW emblem of the 50ies. The product brand logo reflects what the competence center for striking low volume productions and innovative niche products of the Europe's largest automobile producer started in 2003 when establishing Volkswagen Individual GmbH - the project of dreams come true. Volkswagen Individual GmbH conceptualizes these dreams in three different business areas “Individual”, “R” and “Product Impulses”:

Business area product brand “Individual”: Through the product brand Individual VW can offer a spectrum of possibilities unmatched by other high volume producers. It stretches from design oriented exclusive optional equipment to totally customized Exclusives. So far the options for individualization are offered for the Golf, Golf Plus, Jetta, Touran, Eos, Sharan, Passat, Passat Variant, Touareg and Phaeton.

Logo for two vehicle categories: Starting at a certain level of upgrading these Individual models will be graced by the new “i“ logo. Located in three different positions on the vehicle: on the outside the chrome-plated emblem will be placed on the sides of the front fenders. In the interior the Wolfsburg upgrading specialists have the sign imprinted into the leather of the front headrests. Additionally, the logo can be found in combination the spelled out “Individual” in the door entry area door entry area. The logo is used for two vehicle categories. First for complete models like the Golf Individual or Touareg Individual and second for vehicles built in series which are upgraded by at least one Individual seat system.

Graphic joins tradition and modern days: From a graphic point of view the new logo of the product brand “Individual” brings three aspects together. Aspect 1 is self explanatory: the stylized letter “i" makes a typographical reference to the company and to its principal task, individualizing. Aspect 2 is clear to everyone the moment they set eyes on the side “face” of the Golf: the logo graces the graphic design of the front part with its headlights and radiator grill in an abstract way. Aspect 3 comes full circle to history: the shape of the emblem pays tribute to the brand history of Volkswagen: already the bow hood of the legendary Beetle was graced by the coat of arms of the city of Wolfsburg (starting 1951), later on being replaced by the round VW symbol.

Business area product brand “R”: Under the label of the product brand "R" extremely sporty Volkswagen are developed. The current Golf R32 is the first one of the R-models and in its high performance takes center stage.

Business area “Product Impulses”: In the business areas “Product Impulses” Volkswagen Individual sets a course and develops special series like the Polo GTI Cup Edition, the Cross Polo or the Touareg W12 Executive.

Special-Purpose Vehicles: Last but not least, Volkswagen Individual GmbH also develops special-purpose vehicles for the police and other official usages such as the natural-gas powered Touran EcoFuel.

Corporation: Philosophy and business areas

The demand for individualized complete vehicles and exclusive equipment features is constantly growing. Some drivers only wish for a stand-alone rim or their iPod to be integrated into the standard Volkswagen sound system. Others might be dreaming of a refined interior with special leather or wooden inlays. And then there is a large number of others dreaming of a vehicle individualized to the core.

In order to be able to fulfill all these dreams in a highly flexible manner and delivering them in convincing quality Volkswagen AG founded Volkswagen Individual GmbH in February 2003 based in Wolfsburg, Germany. Ever since, Volkswagen has been developing, manufacturing and marketing vehicles that come with a certain extra in regards to individuality, specialization and / or sportiness under the name of Volkswagen Individual. While at the same time under the roof of Volkswagen Individual high-end technical equipment and special-purpose vehicles for government use (e.g. police) and rescue units (e.g. ambulances) are developed and produced.

For almost all series of the high volume brand and in addition to the already existing programs, Volkswagen Individual GmbH offers high-end refinement when it comes to design oriented optional equipment or innovative upgradings. Volkswagen Individual has centered its program into three business areas “Individual”, “R” and “Product Impulses” and covers everything from high end components to complete vehicles with especially elegant or sporty optional equipment ex-works and to implementing totally new vehicle concepts. Additionally, Volkswagen Individual GmbH’s staff of 207 manufactures singular vehicles, the Exclusive. The maximum range of feasibility can be found in the Exclusive “Phaeton Lounge”, a unique long version of the luxury class models. All projects are conducted in close cooperation with Volkswagen's research and development department and with Volkswagen Design.

It is quite remarkable that through Volkswagen Individual all Volkswagen customers have access to a refinement program otherwise only known from luxury brands like Bentley. Assistance and consulting is offered through Volkswagen dealers and through an independent service-hotline. No matter if a Golf customer is looking for rims or a Touareg owner is selecting his individualized V10 TDI they can always expect a high level of expertise and proficiency.

Volkswagen Individual’s Product Brands in Detail

Volkswagen Individual: Under the label "Individual" the special division creates exclusive models as well as ex works individualization offers. The selection ranges from special outside paintwork, design oriented attachment parts and rims to noble applications and leather equipment in the interior and to entertainment systems.

So far, the Volkswagen Golf, Eos, Passat, Passat Variant and Touareg are the complete vehicles which are offered as "Individual Models". Furthermore, single elements of the Individual program can be combined with each other. This way, customers that don't decide on a complete Individual car have extensive possibilities to fine tune their car. For example the offer includes design packages with exclusive leather interior equipment, special body paint or modern entertainment systems.

The Volkswagen specialists offer a tailor-made "Individualization" for the Golf, Golf Plus, Jetta, Touran, Eos, Sharan, Passat, Passat Variant, Touareg and Phaeton. At the top of the service offers under the "Volkswagen Individual" label are the partially handmade individual items, which among other things distinguish the Exclusives.

R-Models: Already with the first Golf R32, still based on the fourth Generation of the bestselling Golf, Volkswagen fulfilled the request for an exclusively equipped and particularly superior motorized lead Golf. 14.000 models were sold, far more than expected. Based on this success the idea was born to develop an entire series of R-models in the future – a typical job for Volkswagen Individual GmbH. Starting things off in 2005 was the second generation Golf R32, 184 kW / 250 hp strong and standard with the all wheel drive 4Motion. With this Golf, Volkswagen Individual not only put an extremely dynamic, but also very comfortable car on wheels. Character: superior understatement.

The special tasks of Volkswagen Individual in Detail

Product Impulses: With a high level of creativity Volkswagen Individual Inc. realizes complete vehicle projects on a regular basis. With these models innovation and lifestyle orientation take center stage. Examples for this are models such as, the Sharan Special, Touareg W12 Executive, Touareg W12 Sport Edition or Touareg Expedition. Furthermore, the specialists also develop new vehicle ideas for example crossover models. Crossover is a category that combines the best of two worlds. They are cars that fill market niches or create new ones. Here Volkswagen Individual has also developed a complete program which under the label with the additional name "Cross" melts two segments into a new one. The first model of this new series is the CrossPolo, introduced in 2006. The sharp four-door combines the advantages of a compact with the style elements of an SUV and therefore recommends itself as a practical and lifestyle oriented all round talent.

Development services: As a partner of research and development, Volkswagen Individual creates complete special-purpose vehicles (e. g. police cars and ambulances) and equipment components for special-purpose vehicles (e.g. cars for handicapped and driving school cars). Another field of activity with increasing relevance in times of constantly rising gas prices is the development of propulsion alternatives. In taking that into account, the company is banking on natural gas as an especially economic and low emission energy source. The latest examples here are the Touran EcoFuel and Caddy Life EcoFuel.

The Exclusives: Phaeton Lounge

On the basis of the Phaeton, the designers and engineers of Volkswagen Individual create Exclusives that are uncompromisingly tailored to the needs of their future owners. By means of extensive computer simulation the customer is closely involved in the tuning and development process. Once that is done, the concepts themselves are realized with the highest handicraft art. The integration of the most modern electronic components requires a special know-how, which Volkswagen Individual has readily available. Limits with the construction of one-of-a-kind automobiles are at most set by national approval regulations and the state of the art.

The Phaeton Lounge: First Stretch Limousine with Four Wheel Drive

Elongated wheel base: As an example for the performance ability of Volkswagen Individual and the field of Exclusives, the concept vehicle Phaeton Lounge was created. As a study, it displays the pinnacle of the technically possible in the field of individual vehicle fine tuning. The Phaeton Lounge is a limousine in a class of its own. Altogether, the noble stretch limousine measures over 6.80 meters. This makes it approximately 1.80 meters longer than a traditional Phaeton. The Exclusive was combined out of three car bodies. The stretch limousine was specially reinforced in the sillboard and tunnel area.

Twelve cylinder motor: A W12 cylinder with 331 kW / 420 hp and a reinforced chassis ensure solid driving performance despite the tare weight of approximately 3.5 tons. The motor strength is transferred to all four wheels which makes the Phaeton the first stretch limousine worldwide with four wheel drive. The electronically limited maximum speed is at 180 km/h. It is shifted via a six gear automatic (Tiptronic).

As a body color for the Phaeton Lounge the designers from Volkswagen Individual chose black piano lacquer, which with its especially smooth surface structure and optical depth effect emphasizes the exclusivity of the limousine. Furthermore the radiator grille, ledges under the side windows and the model denotation at the heck of the Phaeton Lounge are held in dark shimmering chrome.

Interior held in Lounge-Style: The nobly equipped interior with its material combination of dark and light colored leather emanates an exclusive lounge atmosphere. Floor, décor and middle console are out of dark, wide pore oak wood. The high grade wood has continuous grain and is commonly used in ship building. The floor is ornamented with fine aluminum inlays. The seats and side paneling in the passenger compartment are upholstered with the Volkswagen sensitive leather in the color combination "Sun Beige" and "Pure Beige". The ceiling consists of the finest Alcantara.

Altogether the Phaeton Lounge offers enough room for six people. In the rear of the car, four passengers can comfortably sit across from each other on spacious and individually adjustable single seats while the front has room for two additional people. As is custom with stretch limousines, the passenger area can be divided from the driver area with a tinted partition.

A relaxed journey is guaranteed through a multitude of exceptional extras. The four seats are individually adjustable for each passenger. Additionally adjustable footrests provide comfortable seating. The air conditioning can also be adjusted separately for each seat. Tinted windows protect the entire back of the car from nosey looks. Located between the back seats is a refrigerator with twelve liter capacity. And extendable minibar in the middle console offers room for further refreshments and two glasses. Cigars are perfectly stored in a custom made humidor made of oak and cedar wood.

State of the art electronic for work and entertainment: Two 17 inch monitors are integrated in the ceiling and can be released by the push of a button. A DVD changer is stored in the trunk and another DVD player is stored directly in the back and enables the loading of DVDs while driving. But not only movies can be shown on the screen, the navigation map can also viewed. The view and operation of the infotainment system is possible via a separate 7 inch screen in the head area of the rear seat row. Special headsets actively suppress ambient noise and thus provide the best sound.

Various external devices can be connected to the monitors and radio navigation via an interface. An iPod preparation is integrated in the rear middle arm rest, where the provided MP3 Player only needs to be plugged in.

The Phaeton Lounge also has a multitude of equipment features for work. Per seat a perfectly crafted wooden table can be folded up out of the middle console. A computer has been integrated in the trunk. The mouse and keyboard in the interior of the car are connected to the PC via Bluetooth. Additionally, a USB interface is integrated into the middle console. Via a fast UMTS connection guests on board can surf the internet and send and receive emails.

The Individual-Models: Golf, Eos, Passat, Passat Variant, Touareg

Individuality ex work – a contradiction? No, at least not at Volkswagen. Firstly Europe's largest automobile manufacturer offers almost countless possibilities to configure its new cars via the equipment spectrum of its models. Secondly there are the Volkswagen Individual models. Namely the Golf Individual, the Passat Individual, the Passat Variant Individual, the new Eos Individual and the Touareg Individual. An overview:

Golf Individual - Europe's number 1 in its most noble form

The Golf Individual is tailored to the growing number of customers that would like the comfort and performance of larger vehicles in the car body format of the lower middle class. Upon request this Golf can be painted in the new Individual color "Sommelier Red Pearl Effect"; it is available exclusively in connection with the Individual edition. Alternately the Golf Individual can be ordered in "Shadow Blue", "Reflex Silver" (each of them metallic) and "Black Magic" (pearl effect). Incidentally the roof top spoiler and bumper underparts are also painted in the body color. As for motors, Volkswagen Individual among others deploys the gas fuel 1.6 FSI (85 kW/115 hp) and 2.0 FSI (110 kW/150 hp) as well as the Turbo diesel 1.9 TDI (77 kW/105 hp) and 2.0 TDI (103 kW/140 hp). All in all fifteen motors are available.

The equipment of the Golf Individual is based on the version Sportline. 225 wide base tires and gloss turned 18 inch alloy rims set an optical highlight and optimize the road holding. In the interior the top sport seats known from the GTI fit the dynamic character. In this case they however come standard with leather upholstery; the middle lanes are out of exclusive holed leather which discretely lets the dark red ("Grenadine") or gray ("Art Grey") textile shimmer through. The door insets as well as the fabric borders of the foot mats are held in the corresponding tone. The equipment of the exclusive Golf is rounded off through Individual entry ledges and armature applications in the aluminum design "Mineral".

Passat and Passat Variant Individual - Noble black

The Passat Individual is offered as a limousine and Variant. On the outside the two most exclusive versions of the successful series can be electively recognized by the chrome applications and the specifically designed 18 inch alloy wheels. On the inside the sporty elegant appearance is rounded off by the dual colored leather equipment (in "Nappa Black / Snow Beige" or "Nappa Black / Teak").

Generally, the customer can chose between the classic light or sporty dark chrome style for the radiator grille, window frame and decorative ledges on the doors, rear bumpers and model logo. The dark chrome used for the first time by Volkswagen to refine a car is produced in a special metallization process, where vehicle parts are coated with a metalliferous layer. The result: a discreet shiny, ultra hard surface that is extremely scratch resistant and resilient against wear and tear and corrosion.

Together with the 15 millimeter lowered sport chassis, the anthracite lacquered 18 inch alloy wheels "Chicago" in five double spoke design with gloss turned surface give the Passat Individual an especially dynamic note. Optional and at no extra cost both models can be had with the alloy wheel “Samarkand”. The wheel house ledges are colored in black, the side windows in the rear and the rear window are tinted correspondingly.

In the interior not only are the seats covered in a dual tone "Sensitive" leather but the door side panels are as well. The decorative seams on the three spoke multi function steering wheel and the gear shift cuff as well as the border of the textile foot mats correspond with each color combination. Décor inlays out of dark brushed aluminum underline the individual character of the interior.

Apart from the standard equipment of the Passat Sportline, the Passat Individual additionally is equipped with fog head lights, heatable window wash spray nozzles, an individually adjustable heatable seat for front and back seats as well as two zone climate automatic. The offer is rounded off by a radio-CD-system with four speakers in the front. If the, also developed by Volkswagen, Rear Seat Entertainment Systems (RSE) is on board there are either one or two LCD-screens (depending on the model) integrated into the front headrests. Apart from DVD's, the appendant player can also play music CDs. Furthermore, external devices such as games consoles, MP3 players and camcorders can be connected to the RSE through an interface.

Eos Individual - Exclusiv-Version of the 365-Day-Convertible  

Its unique roof concept turns the Eos into a convertible for 365 days of the year. The most exclusive way to drive an Eos is offered by the program of Volkswagen Individual. In fact ex works. The spectrum of individualization possibilities reaches a level that is usually only offered by luxury brands like Bentley. Outside signs of the Eos Individual are alloy wheels in the 18 inch dimension. The customer can choose between the wheel types “Veracruz”, “Chicago” and “Samarkand”.

The seats of the Eos Individual are upholstered with dual tone Nappa leather. A contrast to the base color "Black" – which was also selected for the entire trim – are the middle lanes in "Corn Silk Beige" and the light colored piping. The sport steering wheel as well as the gear shift cuff and hand brake have light colored decorative seams as well. The edgings of the textile foot mats are also held in "Corn Silk Beige". An optical high light is set by the décor inlays that are covered with black piano lacquer.

Six exclusive auto paint colors are available for the Eos Individual: the metallic tones „Silver Essence“, „Wheat Beige“ und „Midnight Blue“, the pearl effect-paint „Deep Black“ and „Island Grey“ as well as the especially sporty alternative „Red Pepper“. The motor palette ranges from Turbo diesel 2.0 TDI (103 kW/140 hp) to the 3.2 liter six cylinder gas fuel with impressive 184 kW/250 hp and the double gear shift transmission DSG that comes standard.

Touareg Individual - Masterpiece for Off Road

The program of the independently designed complete models based on the successful off road specialist begins with the Touareg Individual. In the interior a dual tone leather equipment is used for the seats and parts of the door panels. The comfort seats of the Touareg are refined by a combination of Nappa leather and brown natural leather. Applications in ebony or piano lacquer black stylishly fit into this picture. Special foot mats in Tuft velour with colored edgings in color coordinated leather trim underline the exclusive character of the Touareg interior. An optical counterpoint to the natural materials in the area of doors and door entry ledges is the noble aluminum. The entry ledges are equipped with the Individual logo.

The Touareg comes standard with 19 inch alloy wheels, “Siena” style in a double spoke look. Upon request the alloy wheels can also be delivered in the 20 inch format. As is usually only with top motorizations, all Touareg Individuals also keep the running step on the rear bumper, the complete radiator grille and the side window frames in chrome. Corresponding with that: the silver colored roof rack.

The motor palette optimally fits the superior character of the Touareg Individual and offers the customer a broad selection to find the optimum power train suiting their personal needs. Two gas fuel engines – the 3.2 V6 FSI with 206 kW / 280 hp and the 4.2 V8 with 228 kW / 310 hp – are opposite three Turbo diesels. Their potential ranges from 128 kW / 174 hp with the 2.5 TDI over 165 kW / 225 hp to the burly 5.0 V10 TDI with 230 kW / 313 hp.

Apart from the Touareg Individual there are – and this is unique in this form – an entire program of further individualized Touareg. Here an overview:

Touareg Exclusive Edition

In less than three years, 250.000 drivers decided on a Touareg. So it is safe to say that the luxury SUV’s enriched the company history with a new success story. Before this backdrop, Volkswagen Individual developed the Touareg Exclusive Edition limited to 999 models. Standard accessories such as a silver roof railing, two oval end pipes of the exhaust system and high end features for example decor inlays in piano lacquer or a dual colored Nappa leather seat system, underline the vanguard noble character of the Touareg. Every model of the Touareg Exclusive Edition comes with a certificate which includes the limited edition serial number. This serial number can also be found imprinted in the aluminum door entry ledges. The Touareg Exclusive Edition is offered with a performance spectrum ranging from 128kW / 174 hp to 230kW / 313 hp.

The dynamic as well as elegant exterior of the Touareg Exclusive Edition is primarily distinguished by its so called design package. It was designed by Volkswagen Individual. It is composed of modified bumpers, wider side sill ledgers, two chromium plated and oval end pipes (located on the left and right) of the exhaust system as well as a roof spoiler, serving as an aerodynamic air flow separator, painted in the body color. All details of the design package blend harmonically into the athletic appearance of the Touareg. The same goes for the titanium silver colored 19” alloy wheels type “Siena” with the double spoke look as well as the corresponding silver colored roof railing. The rims are equipped with 275/45 R19 tires. Furthermore, in the exterior area, the series also includes tinted and up to 65% light absorbing rear windows. “Black” and “Pearl Blue” are available as plain colors as well as the metallic or rather pearl-effect-colors “Black Magic”, “Reflex Silver” and “Shadow Blue”.

An exceptionally stylish ambiance distinguishes the individualized interior of the Touareg Exclusive. Some Examples: the surface of the applications on the instrument board, the upper side of the middle console and door paneling are in black piano lacquer. Optically in unison: the dual colored Nappa leather equipment. The middle of the seat as well as part of the sides and door panels are held in the light “Snow Beige”, all other leather details such as head rests, arm rests and parts of the seat sides and seat backs provide a contrast with a dark anthracite. The anthracite colored areas of the seats are framed, with a piping in “Snow Beige”. Furthermore the already outlined entry ledges out of aluminum with incorporated serial number (No. 001/999) and a ski sack that expand the exceptionally good equipment spectrum of the Touareg Exclusive Edition.

Touareg Expedition

The Touareg Expedition was developed for globetrotters and in regards to the vehicles attributes this term can be taken literally. Among other things, the Touareg Expedition includes specific off road features like the improved off road chassis with 25 millimeters more ground clearance as well as a protective aluminum undercoating for engine, transmission, tank and differential. A robust roof rack basket with two additional head lights is also part of the standard equipment suited for adventure. Other options are for instance a rope winch with 3.600 kilo pulling force and 30 meters rope length, a huge auto roof tent with aluminum folding table, an awning, a special alloy box and spare canister. Available on the engine side are the well known five and six cylinder engines.

Touareg W12 Sport Edition and Executive

The only off road vehicle in Europe with twelve cylinders was also conceived by Volkswagen Individual. And that in two versions: Touareg W12 Sport Edition and Touareg W12 Executive. Both are powered by the compact built 6.0 twelve-cylinder in unique W configuration, the 331 kW / 450 hp strong off-road SUV sprints from zero to 100 km/h in only 5.9 seconds. Their maximum speed is electronically limited at 250 km/h. The optically elegantly conceptualized Touareg W12 Executive is distinguished by a maximum comfort, which is reflected for example in the selected exclusive leather “Rodeo” and a cottonwood grain decor. The Touareg W12 Sport Edition appears consequently sporty. It is delivered with 20” alloy wheels in the “Casablanca” design (Executive: 19”), with front and rear apron as well as analog designed side sill and widened wheel arch. Other parts of the specific interior details are sport seats in anthracite colored Nappa leather as well as the aluminum decor “Micropoint”. Apart from that, a unique complete equipment distinguishes both W12 versions.

The Individualized Models: From the color to the rim

In their entirety, the Individual complete vehicles provide a multitude of high end components that are also offered individually. Furthermore the individualization programs contain extra accessories also available for the Individual vehicles as additional options. With this program Volkswagen Individual offers the customer unique configuration possibilities. Individualizations are available for Golf, Golf Plus, Jetta, Touran, Eos, Sharan, Passat, Passat Variant, Touareg and Phaeton. The stand alone Individual logo only adorns the vehicle once a certain equipment scope – e.g. a complete Individual seat system - is achieved.

Volkswagen Individual for the interior

Leather: The basis for the individualization program for the interior are the leather seats. Depending on the model hand-tanned full-grain leather – e.g. Sensitive Classic Style for the Phaeton – or soft Nappa leather, sometimes also in dual tone combination. Additionally the door panels and rear shelf can be ordered with leather lining. Generally Volkswagen Individual uses high end leather types, some of them in natural condition. Visible seams underline the manufactory character of the leather and set optical accents. Corresponding to the leather equipment, Volkswagen Individual offers leather steering wheels, hand brake cuffs and hand brakes made of leather. Here as well the decorative seams correspond with the colors of the seat covers.

Applications: With applications out of technical materials, Volkswagen Individual sets counterpoints to the elegant impressions of the leather equipment. Depending on the model aluminum – e.g. Passat and Passat Variant – or wood dyed in high gloss piano lacquer – e.g. Touareg und Eos – are available.

Wood decors: Phaeton and Touareg can be individualized one step nobler. Both have real wood decors available. Next to cottonwood grain and piano lacquer (Touareg and Phaeton) the Phaeton exclusively spoils the passengers with the wood types Eucalyptus, Myrtle, Chestnut or Walnut. Furthermore the interior of the Phaeton can be valorized with two different real wood inlays.

Music from iPod and USB-Stick: Ever since mobile MP3 players became part of everyday day life, the integration of digital music memory into existing audio systems has become an important component of the entertainment systems. For the iPod, Volkswagen Individual offers a console that connects the cult player to the music system on board without additional cables. The iPod integration is also available for all Golf and Eos versions. Alternatively the middle arm rest has an integral USB connection available where music from MP3 players and USB sticks from other manufacturers can be accessed.

Movies from the DVD-Player: The rear seat entertainment system (RSE) from Volkswagen Individual transforms the backseats into movie theater chairs. Depending on the model, two different varieties of the system are available: with the Phaeton, Passat and Sharan there are either one or two monitors integrated into the front seat headrests. With Golf Plus, Touran and Touareg a monitor can be released from the ceiling with the push of a button.

The RSE systems enable the playing of movies and music. Apart from various DVD formats audio CDs with MP3 databases can also be played. The delivery of all systems includes one remote control as well as two or three headsets. Furthermore external devices such as games consoles, MP3 players and camcorders can be connected through an interface.

The sound reproduction is selectable either over loudspeaker or cable bound headset. The Touareg is delivered with two infra red headsets. The RSE systems are perfectly tuned to the on board audio system of the specific vehicle model. All systems enable indepent listening to DVDs and radio by using headsets. The operation is possible either via the remote control, over the controls on the DVD player (only in the Golf, Touran and Passat) or the control unit in the rear. In the Touareg and Sharan audio renditions are only possible through the headset since here the RSE system is not connected to the radio and navigation systems.

TV on board: In the Phaeton the „Multi Media System High-End Volkswagen Individual“ (screens integrated into the front headrests, MP3 capable DVD changer in the trunk for six DVDs, infra red remote control, interface for external devices like games console or video camera, two Sennheiser headsets) can be combined with a TV receiver. Its hybrid tuner allows analog and digital reception. In combination with the multi media system, in the back of the car TV programs can be received while driving. Additionally, the TV module can alternatively be combined and used with the conventional audio and navigation systems of the Phaeton. For security reasons the display in the fittings in the front fades out at 7 km/h. For the Touareg Volkswagen Individual also offers a TV module. While standing, this DVB-T SetTop-Box enables TV reception through the radio and navigation systems display.

Refrigerator on board: For the upper class limousine Volkswagen Individual also has a refrigerator in its program, which is integrated into the seat back of the rear seat bench.

Volkswagen Individual for the exterior:

Alloy wheels: There is almost nothing that influences the first impression of a car like beautifully shaped alloy wheels with the right wide base tires. That's why Volkswagen Individual offers different alloy wheels for almost all models. The dimensions reach from 7 x 17 inches (e.g. for Passat and Passat Variant) to the voluminous 9 x 20 inches for the Touareg. Besides the classic aluminum surface, some rim models are manufactured in the colors titanium, sterling silver and anthracite. A very special optic is guaranteed by the gloss turned alloy wheels (e.g. for Golf, Golf Plus, Eos, Passat, Passat Variant and Jetta).

Chrome packages: With different chrome packages Volkswagen Individual underlines the harmonic lines of the vehicles. The offer ranges from exhaust embellisher over decorative ledges to complete radiator grilles. Example Passat and Passat Variant. Here, instead of the conventional high gloss chrome the sporty darkened version is utilized alternatively. The dark chrome is produced through a special coating process where the relevant car parts are metallized. This way they receive a discreet shiny, ultra hard surface that is extremely scratch resistant and resilient against wear and tear and corrosion.

Auto paint, chassis and more: Also part of the Volkswagen Individual program are specially tuned sport chassis, bumpers or side sills in the body color, custom made bicycle racks as well as high end audio systems.

The R-Models: Golf R32

Under the label of the product brand "R" extremely sporty Volkswagen are developed. The current Golf R32 is the first of the R models, where high "performance" takes center stage. The combination of standard all wheel drive (4MOTION), 184 kW / 250 hp, from 0-100 km/h in 6.2 seconds (via DSG transmission) and maximum speed at 250 km/h make the Golf R32 one of the most superior athletes of the compact class. Ideally balanced for fast rounds on a closed course, the comfortable Golf R32 also recommends itself for long distances between appointments.

R32-V6: centerpiece of the top Golf is a four valve six cylinder motor, 3.189 cm3 large and 320 Newton meter strong. Its sonorous sound corresponds with its solid strength development. From every torque range the motor pushes the Golf up front as if there where no air resistance. Performance weight: 6 kg/hp.

R32-Handling: With the V6 propulsion and 4MOTION the engineers have brought the sport chassis into perfect unison. While the GTI chassis is 15 millimeter lower than the series, the R32 is 20 millimeter lower. The kicker is: it still offers ample comfort and shows a very agile handling in combination with the all wheel drive.

R32 front part: Whoever decides on the Golf R32 nails ones color to the mast: preferably that of the exclusive body paint "Deep Blue Pearl Effect". It’s a fact: just like the Golf GTI, a completely independent radiator grille was also developed for the Golf R32. Because of its design and alloy optic it differs from the GTI front. Especially in the lower segment, the grille framed by bi-xenon headlights, displays a strong modulation in the classic sports car style. Additional R32 element in the upper area of the radiator: the double diagonal fins also held in aluminum optic. Two additional large air vents on the side of the radiator grille complete the fresh air supply. In contrast to all other Golf, the R32 also has a bumper in the lower third painted entirely in the body color and with one airflow element on each side, whose shape is picked up in the side sill and rear bumper.

R32 rear part: In the rear body the Golf R32 also displays a bumper painted entirely in the body color. Only the segment in the middle part styled like a diffuser is black. Here centrally next to each other and strikingly integrated: two round end pipes out of polished stainless steel.

R32 silhouette: In side view of the Golf R32, the 18 inch alloy wheels (type "Zolder") stand out. Their total of 20 spokes continue the design theme of the first R32 wheel. Behind them shimmer the blue brake calipers. When stepping into the pedal works it encloses 345 mm in the front and 310 mm in the rear. As an extension of the roof a harmonically integrated roof spoiler, that presses the Golf R32 to the street with the strength of aerodynamic, connects to the powerfully depicted C column, which has been typical for this series for the past three decades.

R32 interior: The sporty-exclusive character of the Golf R32 is also reflected in the interior. Standard "Top Sport Seats" with integrated R logo – or optional and exclusive for the Golf R32 developed "Motor Sport Bucket Seats" – the metal applications "Engine Spin" (with round pattern), a specially designed gear shift knob as well as the sport steering wheel (leather / hole leather) with integrated R logo in metal for a successful synthesis of good support and high class long distance comfort.

R32 standard equipment: ­The complete equipment of the R32 includes among other things, climate automatic (Climatronic), board computer (MFA), Radio-CD-System RCD 300, alarm system, rain sensor, coming-home-function / leaving home light function, multifunction leather steering wheel with switch keys (for DSG) tire control display, blue thermal glass, bi-xenon headlights, six airbags and ESP. Equipped with its 20 millimeter lower sport chassis, the Golf R32 stands lush and wide tracked. Contributing to this are the 18 inch alloy wheels with 225/40 tires, which are speed approved up to 300 km/h.

The Cross Models: CrossPolo

Crossover is a category that combines the best of two worlds. They are cars that fill market niches or create new ones. Here Volkswagen Individual has also developed a complete program, which under the label respectively the additional name "Cross" melts together two segments. The first model of this new series is the CrossPolo, introduced in 2006.

All round talent: designed in the style of a small SUV, the distinctive four-door with a large hatchback presents itself as a practical and lifestyle-oriented all round talent with can-do qualities. Thanks to its 15 millimeter increased ground clearance the front wheel drive CrossPolo manages even the roughest roads competently. With its new 17” alloy wheels, robust and color coordinated body-mounted parts and its also newly designed bumpers in an off-road style the avant-garde Volkswagen visually stands out of the sea of compacts. Special seat covers and chrome ornaments mark the distinguished character of the multifunctional CrossPolo.

Propulsion power: The engine line-up comprises three gas fuel engines (47 kW / 64 hp, 55 kW / 75 hp, 74 kW / 100 hp) and two Turbo diesel direct fuel injectors (51 kW / 70 hp and 74 kW / 100 hp). It goes without saying that all motors comply with the Euro4 emission standards. Already in the initial phase the 55 kW gas fuel engine is optionally available with an automatic transmission.

Ambitious: As a result of a modified chassis and a practical roof railing that comes standard, the CrossPolo gained significant height. The chassis and wheels alone bring about an additional 32 millimeters. Measured up to the roof railing, the CrossPolo is a full 70 millimeter higher than the classical version of the series. All of this gives it a completely unique character.

Matter of character: The robust, avant-garde character of the CrossPolo can also be seen in the details. Some examples: the outside mirrors are painted metallic silver and correspond with the likewise silver roof railing. The metal theme is also picked up as a design element in the modified front spoiler: The trapeze-shaped center air vent received a matte aluminum-look frame which continues to take on the suggested form of a robust underride protection. The low lying fog lights next to it come standard.

Well equipped: Analog to the exterior, the interior also shows several modifications. The unique style of the versatile CrossPolo is marked by the special seat covers, sport comfort seats that are color coordinated with the body paint as well as chrome trim in the cockpit. Also standard on board: central locking system with remote control, power windows front and back as well height adjustable driver seat with drawer underneath.