TheFazz

BMW Megacity Hybrid Vehicle Announced at Annual Meeting "Dr. Reithofer then squashed rumours that project-i would involve a fifth BMW Group brand. His company is staying with BMW, MINI, Rolls Royce and M as its core labels." no new brand? will the electric project-i cars be branded MINI? or BMW? surely not Rolls Royce? did Chris Bangle leave because he didn't agree with using existing brands? i think it should not be any of these brands, but another brand - say, Isetta.

Bangle Quits BMW and Auto Industry Altogether great post. thanks for the information. i believe bangle was a good breath of fresh air at BMW. i am not sure how daring will BMW be without him. the video at TED.com speaks volumes about bangle's philosophy and his non-conformist approach. i only hope that in the project-i (the small electric / green city car) disagreement, the rest of BMW was correct. i sure hope that it was not related to a decision on whether project-i will be a BMW, Mini, or RR brand. i really hope that project-i will be a new fourth brand. if bangle was a proponent of the fourth brand (instead of the rest of BMW)... then i am worried.

Bangle Quits BMW and Auto Industry Altogether i admire bangle for inspiring daring new designs at BMW. he has created an innovative environment within the BMW design team, that has result in many ideas in recent times (though not all were great). http://www.ted.com/index.php/talks/chris_bangle_says_great_cars_are_art.html additionally, he should not solely be blamed for the mis-named "bangle-butt" as these designs were from adrian von hooydonk. sad to see him go. good luck!