RUMOUR: Aston Martin and Mercedes Planning Cooperation?
Aston Martin and Mercedes are planning to collaborate on engines, hybrid technology, transmission and even entire platforms, according to CAR magazine. Speaking with engineers and insiders, the secret partnership code named, Project Alligator, puts Mercedes powertrains such as diesel and hybrid technology plus Mercedes' 8-speed automatic transmission flowing towards Aston models.
More specifically, AMG's 6.2-litre V8 could find it's way into Vantage models while access to diesel and hybrid technology from Mercedes could diversify the Aston range and give broader appeal to a wider market. Additionally, platform sharing between Maybach and Aston for future top of the range models could give the leverage needed to make the ultra premium market segment finally worthwhile.
Seeking to reduce development costs, such a pairing between premium marques of similar stature is such a good idea, it almost hurts. A dream team collaboration like this could add new depth to the marques with even greater credibility and enthusiasm.
Comments
Yeeaaaaaaaaaaahhhhh
However, I am not going to pay $60.000+ for a C 230 just because Aston Martin name is on there a swell.
But in terms of this cooperation between Aston and MB, I can only hope the C class cars don't go past $80.000 USD just because of Aston's name on the cars as well. Don't get me wrong, I love Aston Martin just as much as the next person. But at the same time, I like the fact that MBs are affordable luxury.
I don't think it is a merger or that MB will be effected by this in anyway.
Aston Martin was probably sick of comments like..."that key is straight from a Ford &*#$ but with an Aston logo on it" etc...
It sounds like it's just a working relationship/coop that they are talking about...probably similar in the lines of what MB does for Zonda, only a bit more involved than supplying just engines.
MB is not stupid to think that they can start charging $80k for a C Class because they work with Aston Martin.
For what it's worth MB knows their place in the automotive world...that they the Rolexes of the auto industry.
Recognized as a mass produced luxury brand and is coy enough to know that it is a desirable brand that can get away with charging a bit more than their competitors...but not quite the Patek Phillipe of the automotive world. That's what manufacturers like Rolls, Ferrari and to some degree Aston Martin is...except Aston is stuck with using bits from the Ford parts bin...which will be now parts from the MB parts bin.
Perhaps Aston will diversify with this opporunity and make their own small sports sedan with bits of C or E Class platform and etc and charge $80k+ for it.
I'm sure there will be more than few people in this world that would be willing to shell out $80k for it...it is after all an Aston Martin sports sedan so why not?!
So...let's not fear.
The world order will be maintained...
Anyway I'm particularly excited about the AM-MB collab. Chrysler, in my opinion, had nothing to go on in the beginning anyway so you can't compare them to AM. For instance, the Crossfire (which looks like a constipated bullfrog) stuffed up a good SLK32 drivetrain.
Looking at the AM-MB collab reasonably, I don't see how it could go wrong.
As a BMW fan I would be worried; Mercs already, arguably, look better than BMWs. They seem to have sorted their dynamic abilities out as well... I mean, in a car review, the new C63 was dubbed "the best BMW Merc has ever made". if that's not a reason to worry I don't know what is.
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