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Land Rover Diesel ERAD Hybrid & e_Terrain Technologies
Land Rover Diesel ERAD Hybrid & e_Terrain Technologies

Land Rover Announces Diesel ERAD Hybrid & e_Terrain Technologies

  
July 22, 2008 5:37 PM by Brian Potter
Filed Under: Land Rover Technology Green

Land Rover has announced an investment of £700 million over the next five years to make its cars greener. In a market place wrought with environmental concern amidst soaring oil prices and CO2 emissions, Land Rover acknowledges it has to do more.

Starting with the Freelander diesel models later this year and gradually rolling out across the rest of the range, Land Rover will introduce a stop-start system. According to Product Development Director, Phil Hodgkinson, "Stop start will be introduced on the Freelander diesel later this year, and that alone will reduce the CO2 emissions from 194g/km to 179g/km."

Furthermore, Land Rover will follow up with diesel-electric hybrid powertrains and electric rear axle drive (ERAD) system, dubbed e-terrain technology. Such technology will allow the vehicle to move off without starting the engine as well as supplying extra power over tough terrain. But this is just the beginning.

Hodgkinson added, "As well as new powertrain and transmission technologies we will also be looking to reduce the weight and size of our vehicles and you will also see a steep change in terms of aerodynamics.”

Despite this move towards smaller and aerodynamic friendly design, Hodgkinson said the company had still not made a decision whether the LRX concept unveiled at the Detroit Motor Show at the start of the year will go into production.

Source: Land Rover
Press Release
(click to expand)
SRT8
July 22, 2008 6:11:18 PM

Finally

joe_limon
July 22, 2008 6:28:01 PM

"its not really a prius, its a hummer with a prius on top of it... it gets even worse mileage!"

In a world where people place value on being unique and different, I will be the one who wants to drive the most fuel inneficient car on the market.

eddie
July 22, 2008 6:48:21 PM

Diesel hybrids for trucks or natural gas hybrids seem the best way to go for trucks until some other drive technology develops, ie hydrogen etc. If rationing of fuel or a war breaks out im the middle east like the 70's we do not have any plan B. American needs to start doing something as Congress is always dead locked too often.

BabyMilo
July 23, 2008 11:34:54 AM

dont get this get the diesel insted itll get better fuel economy

Mili08ag
July 23, 2008 6:50:23 PM

Although this is not yet a very capable solution, the forward thinking is welcomed. However, on the small cars in your fleet you are saving the planet that is being ruined by your larger vehicles?

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