MINI John Cooper Works Viral Video
Xtreme Catapulting!
What appears to be the first video in a series, two friends plan an incredible stunt on a construction site: One of them films, the other men sneaks up to a huge compaction crane.
He places a self made catapult next to the crane. The weight rushes down and the force hurls the guy high up into the sky.
NOT EXTREME ENOUGH?
MINI John Cooper Works
Source: BMW
Goldfinger
July 21, 2008 2:07:16 PM
Hmm yeah shouldnt the car be involved in an advert these days? That will never be an icon like the old mini.
norther
July 21, 2008 5:46:30 PM
hmm... what would i choose. the car..the stunt....the car...the stunt. i think id choose....THE STUNT. a mini isnt that exciting, even though the stunt isnt real
Viral
July 21, 2008 8:06:18 PM
I Think it should be an Viral Ad - means raise attention and transport the brand - means its more than less hidden advertising
i dont get it it seems kinda stupid though.