Ford Factory Celebrates Fiesta Start of Production with Enormous Building Banner
The Ford plant in Cologne has been wrapped in over 3000 meters worth of specially designed mesh to celebrate the start of production of the all-new Fiesta. The design for the wrap was actually created in the UK by a team of designers using the only press in the country capable of producing it.
Not to be outdone by the engineers and designers the factory workers did their bit to fit in with the new look plant by revamping their staff uniforms from the dull grey they usually wear to bright pink trousers and hard hats!
The newly transformed factory certainly stands out from the surrounding area, so much so that local pilots have taken to pointing it out to their passengers as they fly over it!
The building took a total of eight days to transform from a grey industrial block into the striking colourful piece residents and workers are now greeted with. A dedicated team of six specially trained engineers worked round the clock over the course of the eight days to finish this ambitious project.
The enormous banner used to transform the building weighs in at a massive 1.5 tonnes with an extra 25 tonnes of water ballast required to fix it in place. The team had to endure thunder storms and sever downpours during the eight day build but are thrilled with the end result – celebrating with a massive factory party when the last section was finished.
so does this mean that ford is marketing the fiesta towards young women and gays?
You still measure the size of your manhood by the size of your car.
Are you sure you're not a CEO at Chevy?
i highly doubt that the workers in pink trousers are ford employees... they're subcontractors that built the thing...
and german work garment (as the rest of the EU, including GB), as seen in the photo, is the ugliest in world... i wish companies would get their workers cool work gear like in the US, the carhartt stuff is pretty decent, looks good and protects much better!!!
Yeah...I wish they had invested the money they spent on this foolish shenanigan into consumer product.
Hey benz man, this exercise is called advertising and excitement. It is eye catching......just like the Fiesta is.
OK, so even if they hadn't invested the money in product...How many people will respond to this image versus the amount of people that would respond from some sort of mass-media project? ie: radio,TV, internet? Ford has leveraged all their assets and is at their breaking point. It's time out for these stupid decisions! Just one after another after another...
yaa.. i have to agree .. it is a waste of money- but then again ford Europe does have money to spend good for them! But i would rather have the banner placed in a more urban environment like downtown London etc... better advertising? plus its a small car which can be marketed to people living in downtown areas?
Bah i wont even touch Ford North America- so much potential going to waste ...
that is crazy.. i want a feast in the usa!