Press Release
Sporty BMW image – in its most elegant form.
A harmonious blend of dynamic presence and elegance is the overarching theme in the new 7 Series design. A long wheelbase (in the Li, longer), long hood and short front overhang are basic attributes; a “greenhouse” set relatively rearward, a flat roofline and overall dynamic proportions say “BMW,” and at the same time “the most elegant BMW.”
At the front, headlights include BMW’s distinctive use of the “corona rings” for Daytime Running Lamps, and are accented at the top by a light band that visually unifies the traditional dual headlights on each side. The BMW “kidney grilles” – another traditional element, appearing here in new form – are notable for their boldness, verticality and low placement.
In profile, the interplay of convex and concave surfaces associated with recent BMW design appears here in extended, subtly swung contours and lines. For the first time on a 7 Series, the front side panels include a chromed “gill” that integrates the side blinker – itself a safety element – and lends character to the relatively long space between front wheelwell and windshield base. Form follows function: this proportion is a consistent attribute of BMW body design, and an outward sign of the rear-wheel drive and optimum front/rear weight balance that are BMW tenets.
The profile’s sculptural modeling makes for a graceful transition into the rear deck. Rooflines flow gracefully over the flanks all the way to the bumpers creating a sporty conclusion to this altogether graceful design. An understated chrome band connects the taillight clusters, which continue the L-shape that has become a BMW tradition. LED technology throughout makes for warm, homogeneous illumination whether tail-, brake-or turn-signal lights or even the 3rd brakelight, set into the rear window’s upper edge.