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Finnish Radio Station Drops Boxster from a Crane

  
June 24, 2008 3:00 PM by Brian Potter
Filed Under: General Music Porsche

As an American who resides in Finland, there are many things that I have learned to love about the Finnish people and their culture. At the same time there are a few aspects of the Finnish persona that will take me a little longer to understand.

Finland's pop radio station NRJ decided to have a contest called “Cash or Crash” where listeners would vote to either win an old first generation Porsche Boxster or destroy it. The result was 56% of the voters stating they did not believe in luck, so death to the Porsche roadster. The event took place in the parking lot of a shopping mall, Iso-Omena (Big Apple), outside of the Helsinki.

Surely, all in good fun, and especially since the Boxster is made in Finland - it's somewhat forgivable. However, the reaction of the event from outside of Finland has been judgmental. A few sample comments from our good friends and masters of hoonage fandom over at Jalopnik.com:

It just shows how selfish people can be, just because they didn't think they could win it,they would rather see the car destroyed than see someone else enjoy it.”

How very Finnish of them - their one major character flaw is that they can be incredible jealous, to the point where they will crush that damn Porsche rather than let their neighbor have it.”

With that said, unless you know the Finnish personality, the act of dropping a Porsche Boxster from a crane seems like a very wasteful thing to do. However, in a country that enjoys one of the highest standards of living in the world, yet, where flaunting wealth is not welcomed, watching a Boxster getting destroyed in spectacular fashion for the greater amusement of all to see, is definitely worth it.

Source: Carscoop
cronan
June 24, 2008 3:14:56 PM

The same personality as in Sweden then... :)

afterace2
June 24, 2008 3:22:33 PM

now they will take it to Poland, fix and sell as an accident-free :P

AG4
June 24, 2008 3:53:11 PM

This is one of the dumbest things i've ever seen.

Next time they should put the NRJ radio station at stake.

Davethepetrolhead
June 24, 2008 4:08:15 PM

Didn't they do this same stunt a few years back??

alessandro
June 24, 2008 4:28:06 PM

Tres scandinavien! I was suffered in my professional and personal life under that aspect of nordic peronality. That personality, if patologic have often clear inclination to arson as well.

Driftzwerg
June 24, 2008 4:38:36 PM

Well, yup they did it a few years back in Germany with a 911. Some Radio Station in Berlin. Well.. how nutty the Germans are... Trendsetter

johnnyg
June 24, 2008 5:04:05 PM

It's just a Boxster...

tthanos
June 25, 2008 12:14:47 AM

dude whats ur car??...boxster is porsch...

ShinyG
June 24, 2008 5:47:37 PM

Deal with it people, humanity in general is selfish, jealous and stupid!

gugas
June 25, 2008 4:55:07 AM

These guys don't know that around the world the majority of the people live in very poor conditions, without the basic stuff, even food and water... Selfishness is what it's all about.

Xanavi23
June 24, 2008 6:44:32 PM

This is stupid, the person behind the idea should be shot. A boxter is a great car and i dont care how rich you are, it doesnt deserve to be destroyed...if it means so little to you...give it away to anybody worthy. Destroy another car. Damn People.

alessandro
June 24, 2008 9:58:57 PM

Yes, Brilliance for example, Hahahaha

THERENAISSANCEMAN
June 24, 2008 6:59:18 PM

well Finns , i could have organized razing the entire Valmet Industrial Works to the ground if what you folks wanted was a jolly good show ! now, that'll be real entertainment , ain't it ?

alessandro
June 24, 2008 8:36:16 PM

No Valmet, this company was founded in Estonia before 1940 an bears the founder's name but owned now by Finns.

peterjames7
June 24, 2008 7:14:53 PM

genius marketing, as were all talking about a radio station that we would never have mentioned otherwise. the cost of the boxster is nothing in comparison to the cost advertisers would have charged to reach this many people through different media.

Xanavi23 are you a girl?? only a girl wants a boxster that badly????

Spyshot-73
June 24, 2008 7:41:05 PM

Well good Advertising , End of the day its only a Car.

kimbo
June 24, 2008 8:01:24 PM

It's not a Porsche, its a Beetle.

joking

C-KING
June 24, 2008 9:40:15 PM

nice, one dead Coxster. :D

muellr
June 25, 2008 12:22:36 AM

seen that kinda show before, just don't recall when... and 44% wanted the car, its not that bad, considering that even less people wanted George W and he still is in the office...-don't know what that was about ;)

SatURn
June 25, 2008 1:14:03 AM

Stupid idea! This radio is good.Im livin in Moscow.Russia.I listen this radio.But killing this PORSCHE...its,u know...Damn...PORSCHEs is best!Pick other car next time!

norther
June 25, 2008 6:24:00 PM

hahaha this is so funny. i like the fact that they rapped it in plastic, so the paint wouldn't get scratched :))))))...you can hear justin timberlake in the background - 4 minutes. my god this is funnt :D

shaahinMT
June 25, 2008 8:03:16 PM

WHY???

alessandro
June 27, 2008 6:07:56 PM

That kind of collective activity is a crime against individual in its deeper LEGAL meaning. Ridiculously thin legality of such acts is simply based on collectively imagined absence of concreet person or life.

deKub
June 28, 2008 9:05:59 PM

too cheap to drop a decent car? many of you would have destroyed it yourselves anyways

alessandro
June 29, 2008 9:41:40 PM

hahahahahaa..... see that, hence I for example think by myself (e.g drive that car or Reventon) with no asking you nor enybody else, means I am or stupid or just out of your control. Yes I am, so what dude?

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