Ford Says Next Mustang Will Look Smaller

by Brian Potter
June 3, 2008 4:00 AM
Filed Under: American, Ford, Green, Industry

The diminished size of second generation pony car of 1974 was a result of the mounting Energy Crisis which erupted in 1973. Ford figured a smaller Mustang could compete better with the Toyota Celica, and they were correct in doing so, as the second generation Mustang in its first year sold almost as much as the first generation's best year.

Fast forward 35 years - in the midst of record high oil prices and Japanese auto makers raking in the sales with hybrid technology, it appears history is repeating itself, as Ford prepares to do it all over again, but with a twist.

Compared to the Mustang's current competitors, which include the 2008 Dodge Challenger SRT8 and upcoming 2010 Chevrolet Camaro, Ford's North American design director, Peter Horbury said, “We have a car which I think is more suitable for the times than the Challenger and the Camaro, especially the Challenger - it is a huge car when you see it on the road."

Overall, both Challenger and Camaro are larger vehicles compared to the 2008 Mustang. When the restyled, re-engineered 2010 Mustang goes on sale early next year the overall length and width will be the same as the 2008.

However, Horbury said during an interview at a Ford event last month in New York, "By cleverness in design, we've been able to make it look like the wheels are further out, further forward and further rearward,"

"The center line is the longest part" of the next Mustang, he said, "and the widest part of the car is the middle. From there on, you can tuck it in and bring the apparent size down.”

Source: Automotive News (sub. req.)
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Comments

or... you could build a smaller sportier car. hmm but that would cut into the rear passenger seats or trunk space... oh well, hopefully it isn't just visual and actually weighs less as well.

by joe_limon | June 3, 2008 4:04 AM
What they need to do is start developing more fuel efficient engines.

There is simply no excuse for putting anything bigger than a 3.5L engine in a car that isn't a pure sportscar.

by LMS | June 3, 2008 9:03 AM
yeahh that nd mayb make a sports car that can go round corners...

by BabyMilo | June 3, 2008 9:39 AM
The twin-turbo EcoBoost system is supposed to help out efficiency tremendously. Slapping two turbos & DI on small, high compression engines is a quick trick to improve Corporate Average Fuel Economy numbers, increase power, lower emissions and market your products as "green". A certain roundel badged German company has recently perfected it.

by benz_man | June 3, 2008 5:34 PM
It wont be smaller, it's just goint to LOOK smaller, car dimensions will stay the same more or less, but the car is going to look sleeker, not as massive as it is now.

by C-KING | June 3, 2008 12:34 PM
Yeah, thats the solution to global warming and the fact that everyone else builds better cars- make your existing cars look smaller... genius. If it was smaller, lighter, more efficient and more technologicaly advanced it might be able to compete with European and Japanese cars.

by joelynn | June 3, 2008 1:01 PM
Good for Ford, let designers do there work! American design is just to "bloated" there is a need to shrink all of our designs. This is one of the best marketing plans I've seen from them in a while. Now the only thing left is for them to get rid of the damn live axle. In the end that is what is going to kill it.

Oh and LMS, its called American muscle and if you haven't been around in the last 30 years thats all they have done. Big Engines in not so great bodies and thats the fun of these cars. Classic/muscle cars are pigs to drive, but they still give a smile because of how much torque and noise the produce!

by foose1397 | June 3, 2008 3:24 PM
Yes American cars are not the best cars. It will take them a while to catch up to Europe or Japan, but as long as there are people who are nostalgic and like Muscle cars the Mustangs and Camaros will go on living. Ford needs to bring its european cars to America.

by vadizzel | June 3, 2008 4:51 PM
Ford? I would rather buy from the Europeans and the Japs.

by BMW-Mercedes | June 4, 2008 10:40 AM
Stop comparing the european and japanese offerings to this car. Completely different segment, Ford would be more than capable to build a Celica sized car, but there wouldn't be a market for it. No need to be a brand snob.

by darthur | June 4, 2008 3:13 PM
So....it's just going to look smaller???

by schizo0223 | June 4, 2008 5:22 PM

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