Alfa Romeo picks New Mito Logo

First interior image released
by Frank de Leeuw van Weenen
April 9, 2008 11:28 AM
Filed Under: Alfa Romeo, European

Today Alfa Romeo announced the winner of their MiTo logo competition and the winner is this neo-Jugenstil-ish logo. Opinions on whether this is the right logo for the new Mini-killer are not unanimous here in the WCF newsroom, but who are we to veto a popularity vote.

Whether this logo will actually be featured on the new Alfa MiTo remains questionable though, after all Alfa's 'naming the new Junior' contest resulted in the Furiosa nameplate to take top honors beating Agea, Enos, Everson, Fira, Milo, Mod, Nevo, Solea, Sparvo, Velvetta and Ventura. A contest which didn't even mention the eventual Mi(lan)To(rino) name.

The Alfa Romeo site in Holland features a first (low res) interior image of the new MiTo, something Alfa Romeo HQ obviously wanted to keep under wraps since they have not yet mentioned it. The image confirms what one of our spy photographers already revealed in early March.

Source: Alfa Romeo
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Comments

lol wow, even the logo looks good & individual.

by 122 | April 9, 2008 12:09 PM
a mini killer? are you for real? BMW is not gonna be scared of yet another attempt by the Italians to out do Germany. yawn....

by asif | April 9, 2008 12:11 PM
WOW i really like the logo it looks kwl... the other ones just look plain old boring

by BabyMilo | April 9, 2008 12:16 PM
hey, a lot of MINI owners are trading in for 500s the interior looks hot but I like badge 7 the most, the winner appears a little too big to me.

by joelynn | April 9, 2008 12:17 PM
yes....a little disproportionate. badge 7 for me....wouldn't it be cool to be able to choose badges for your cars....i think its a simple and cost effective way to put the "custom" onto boring mass produced products....just don't offer fade paint jobs....*shiver

by []V[]orbid[]V[]an | April 9, 2008 11:58 AM
Belle e rosso come una ferrari

by alessandro | April 9, 2008 6:31 PM
As soon as the GTA version is released they'll have my money.

by greenflag | April 9, 2008 8:03 PM
if you could choose your badge that would be awesome- why not?

by joelynn | April 9, 2008 8:25 PM
I wonder what agreement they have with cagiva since they have a 125 cc moped called the MITO since ten years ago...

by muellr | April 9, 2008 10:20 PM
It looks cool on the computer, but on a car in real life I feel like it might just look 'broken' - maybe even damaged

by EuropaCar | April 10, 2008 12:00 AM
ya'all need to shut up and watch

by ck314 | April 10, 2008 2:22 AM
when read backwards looks like the "CITY" word

by ck314 | April 10, 2008 2:26 AM
not a fan of the interior or the badge although with the badge i have little faith that just because it was voted the winner means that it will be the final design

by peterjames7 | April 10, 2008 3:47 AM
They chose the ugliest logo, the car looks amazing though

by Speedoholic | April 11, 2008 11:49 AM

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