Volvo Releases Special Adhesive Designs for C30 (SE)
20 patterns available
April 7, 2008 4:06 PM by Brian Potter Filed Under: Volvo
Starting today in Sweden, Volvo C30 buyers can now order their cars with a special adhesive film which is applied to the exterior panels of their cars. Buyers can choose from 20 different designs ranging from urban panoramas with rainbows, wood paneling, zebra stripes and the ever popular hot rod flames.
Originally reserved for cars used for advertising purposes, the applique film is targeted to fashion-conscious urban trendies who want to set themselves apart from the rest of the C30 riffraff. But besides the vanity of it all, the applique film does have practical purposes by protecting the paintwork from oxidation, scratches and stone chips as it remains durable for 2 years. After two years, the applique film can be replaced with a new film or completely removed.
The personalized Volvo C30 can be previewed and ordered online or at any Volvo dealer in Sweden. Immediately, after the vehicle is built at the factory an independent contractor then applies the applique skin, and then the vehicle is delivered to the customer as usual.
At the moment, the applique skins are only available to Swedish customers for a price of 18,750 SEK (2000 EUR) including labor.
Design your own Volvo C30 with adhesive applique film
Chequered roof or butterflies on the bonnet? A striped car, or why not one covered in polka-dots? 20 more or less daring designs can be chosen by buyers of a new Volvo C30.
As of April 7, Volvo Cars in Sweden is the first car brand to make it possible for new-car buyers in this Scandinavian country to specify applique film on the bodywork panels of their cars. And the design team really has let its hair down. Zebra patterns and urban panoramas compete with rainbows and wood panelling, flames and clouds.
The applique film, which is removable, is not there just to look good - it also helps protect the car. The film offers guaranteed durability for about two years, after which it is replaced with a new variant or removed completely. The car's paintwork has in the meantime been spared the rigours of the weather, wind and risk of stone-chip damage.
The applique film, which previously only used to be available on cars for advertising purposes and to special order, is now available for all customers.
"When we decided to create applique films it felt perfectly natural that the C30 should be the first off the mark. This car is aimed at a fashion-conscious urban target group, people who would enjoy driving around in a car that stands out from the crowd. The decorated cars will truly be seen on the street and the adhesive film is a very good way of protecting the car's bodywork, at the same time as it offers scope for varying the vehicle's appearance," says Thomas Andersson, President of Volvo Personbilar Sverige AB.
C30 buyers already have a wide range of choices at their disposal as regards interior trim, options and accessories. Now it is also possible to customise the car's exterior appearance.
"All told there will be 12,314 variants of the C30 to choose between. It sounds more difficult than it really is. Our site is structured such that the customer can "build" his or her own car online based on specific choices, and the result is in effect a totally unique car," explains Thomas Andersson.
The personalised Volvo C30 can be ordered via any Volvo dealer in Sweden and the applique film is applied by an independent contractor immediately after the car has been built at the factory, after which it is delivered to the customer just like any other brand-new car.
The customer can choose from the many variants and "trial-build" his or her car in all the available variants to see what it will look like, using a special website that has been developed for the purpose: http://www.volvoc30.se
The applique film will cost about 18,750 SEK including labor.
Comment: For the moment is this feature only available on the Swedish market.
pagodawarrior
April 7, 2008 4:25:18 PM
I think I like the prototype camo stickers best :P
Would it last for, say, 10 years, then it'd be nice, but paying 2,000e for only two years sounds stupid. And how would they manage to replace it without dismantling the whole car?? Which means the cost would be roughly as twice as much = lameness. It's a pity, because some of the options (not displayed here) are really cool.
its a volvo, people look at you and think, you have a harm easy life and if this thing happens people are going to thing he is a strainge man trying to be "hip" and "kool" NO.
I think I like the prototype camo stickers best :P