April 1, 2008 5:01 PM by Zack Newmark Filed Under: Toyota
Toyota has revealed to the U.K. the new Toyota Auris SR as a follow up to the Auris SR180. Running on either a 1.6 liter dual VVT-i petrol engine or a 2.0 liter D-4D 130 diesel, Toyota is trying to push the Auris on customers looking for a sporty, small family car that is not a VW Golf. The new models should help Toyota meet their target of having the one-year-old Auris represent about a third of their total sales in the U.K.
Rolling around on 17-inch alloys, Toyota has given the SR more sports-minded styling cues to further distinguish this from the SR180. The car comes with a lowered sports suspension and a rear spoiler. Also included are nine airbags in case you push the SR a little too much. Climate control, leather-trimmed multi-function steering wheel, fog lights, and a six-speaker sound system are some of the features standard on this car.
Toyota introduced the updated Auris TR in addition to the new Auris SR. The TR now includes dual zone airco so perfect temperature can be achieved by both passenger and driver. The facelift includes 16-inch alloys, blue seat trim, with chrome detailing at the rear. The TR has the same airbags and sound system as the SR. Engine options for the TR include 1.4 liter and 1.6 liter VVT-i petrol engines, and a 2.0 D-4D 130 diesel. MultiMode transmission comes optional on this car.
The new Toyota Auris SR comes as a three- or five-door starting at £14,495. The "revised" Toyota Auris TR three-door begins at £12,995.
Auris is evolving to meet the needs and preferences of even more motorists with two new grades joining the line-up this spring.
* SR follows the lead of the flagship SR180 to deliver eye-catching sports styling and specification within an even more accessible price range
* TR provides a price-friendly combination of generous specification, exceptional safety and superior quality
NEW AURIS SR
Following the launch of the flagship Auris SR180, Toyota is introducing further sporting style to the range with new SR models powered by the 1.6 Dual VVT-i petrol and 2.0 D-4D 130 diesel engines. With great looks, generous specifications and competitive pricing, they are set to appeal to an even wider customer base.
The SR grade moves Auris right to the heart of the “mild sports” market, a fast growing niche that already accounts for more than one third of UK new car sales in the C-segment.
The new versions do more than just look good, benefiting from lowered sports suspension and riding on 17-inch alloy wheels, both from Toyota Motorsport. Other stand-out features provided as standard include a Toyota Motorsport rear spoiler and dark-tinted privacy glass – items shared with the SR180.
They also come equipped with nine airbags, climate control air conditioning, leather-trimmed steering wheel with audio controls, front fog lamps, six-speaker sound system and body colour-matched door handles and mirrors.
The SR is on sale now, in three and five-door body styles priced from £14,495. That represents excellent value to the customer, who gains an additional £1,495 of equipment and styling features at a price that is just £690 greater than that of the equivalent T3 model.
REVISED AURIS TR
The coolest note struck this spring is the introduction of automatic dual zone air conditioning on the Auris TR. The touch-of-a-dial control of left and right-side cabin temperatures tops the bill in a series of new features for the TR grade.
The new look includes a set of lean and smart five-spoke 16-inch alloy wheels, distinctive blue interior seat trim and chrome rear trim detailing. Like the new SR (above), the specification also includes nine airbags, front fog lamps, leather-trimmed steering wheel with audio controls, six-speaker sound system and body colour-matched door handles and mirrors. In spite of their superior specification, TR models cost £310 less than equivalent T3 models, giving total customer value of more than £655.
The TR is available now with 1.4 and 1.6 VVT-i petrol and 2.0 D-4D 130 diesel engines. Optional MultiMode transmission is available with the 1.6 unit.
AURIS GRADE STRUCTURE
The introduction of the new TR and SR models takes the number of grades in the Auris range to six: T2, TR, T3, SR, T Spirit and SR180.
Prices, emissions, VED and insurance:
MODEL
OTR PRICE
CO2 EMISSIONS
VED BAND
INSURANCE GROUP
TR 1.4 VVT-i 3dr manual
£12,995
163
D
4E
TR 1.6 VVT-i 3dr manual
£13,495
166
E
5E
TR 1.6 VVT-i 3dr MultiMode
£14,045
161
D
5E
TR 2.0 D-4D 3dr manual
£15,095
144
C
6E
TR 1.4 VVT-i 5dr manual
£13,495
163
D
4E
TR 1.6 VVT-i 5dr manual
£13,995
166
E
5E
TR 1.6 VVT-i 5dr MultiMode
£14,545
161
D
5E
TR 2.0 D-4D 5dr manual
£15,595
144
C
6E
SR 1.6 VVT-i 3dr manual
£14,495
166
E
5E
SR 1.6 VVT-i 3dr MultiMode
£15,045
161
D
5E
SR 2.0 D-4D 3dr manual
£16,095
144
C
6E
SR 1.6 VVT-i 5dr manual
£14,995
166
E
5E
SR 1.6 VVT-i 5dr MultiMode
£15,545
161
D
5E
SR 2.0 D-4D 5dr manual
£16,595
144
C
6E
Aygo
April 1, 2008 5:24:24 PM
How many more pointless special editions and new trim levels are Toyota UK going to add for the Auris? Just like the SEAT Leon, the Auris must be selling very slow here....
I think this will be quite a popular car, just as the current Auris is. It replaces the Corolla model in the UK, so its not like its missing a target marget. The Corolla sold in bundles, so why would the Auris not?
Sorry for not making myself clear, I'm guessing the Auris is selling slow because Toyota GB is introducing new trim levels to boost sales just like SEAT does with the Leon
How many more pointless special editions and new trim levels are Toyota UK going to add for the Auris? Just like the SEAT Leon, the Auris must be selling very slow here....