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Scion Hako Coupe Concept at 2008 New York Auto Show
Scion Hako Coupe Concept at 2008 New York Auto Show

Scion Reveals Hako Coupe Concept

Result of trend research in US and Japan
  
March 20, 2008 9:36 AM by Thami Masemola
Filed Under: Concept Car New York Auto Show Scion

Scion’s 145.7-inch long Hako Coupe Concept being shown at the New York International Auto Show is something to behold. That is, if you are young, feisty and a trendsetter. Inspired by the xB, Hako draws from Japanese and American youth influences to create what Scion says is “a global perspective on today's youth”.

Look at the vertical windscreen that extends slightly into the roof, the trapezoidal LED headlights and 18-inch five-spoke wheels. The Hako’s lines are bold, they mingle with other lines one wouldn’t necessarily put inside the same box. They challenge the eye while giving mystery to their destination. How hot is that wrap-around glass that integrates frameless door windows and rear window.

The theme of youth, what Scion is essentially all about, is carried through by cool items like Bluetooth connection, two video monitors that play stuff connected through the Bluetooth utility. This function is controlled by a large sort of rollerball at the center console, giving Scion’s idea of an onboard computer mouse. Lots of storage space, regardless of the fact that Hako is a four-seater baby, is available for small carry-alongs like cell phones and magazines.

Maybe the coolest thing though are the cameras mounted just below the A-pillars, which can capture moments that driver and/or passengers can later edit for show. Imagine spying a concept car with one of these without even having to leave your car. Really cool.

Source: Scion
Starscream123
March 20, 2008 10:39:35 AM

That is the ugliest car ever made!

davethepetrolhead
March 20, 2008 12:31:08 PM

Scion said they did "trend research" in the US & Japan but what they didn't say it was on monkeys at the zoo and not humans.

Get_Real
March 20, 2008 3:52:34 PM

It's not for me but I think it's interesting. It's not beautiful, but has character. Heck, it's a concept, concepts are supposed to break the boundaries. This ones does, so I say thumbs up.

foose1397
March 20, 2008 5:34:51 PM

Trend research as only ever worked once..aka the mustang...this is just a disproportional mound of marketings idea of what design should be. Please leave the job to designers we know what we are doing!

Bremen_Koenigsegg
March 20, 2008 5:42:10 PM

The Mustang is, in your mind, the only instance where trend research has worked? Is it possible perchance you're mistaken? I mean, yes, it was a largely successful, early example, but definitely not the only one. Trend research has spawned entire vehicle classes, not just individual models. I would think a designer like yourself to be a little more open-minded.

Bremen_Koenigsegg
March 20, 2008 5:35:18 PM

I didn't bother reading the article; this is a really, really ugly car full stop -- concept or not. Why would anyone bother with attempting a Japanese-American fusion concept car? American culture and Japanese culture are so incredibly insoluble you'd have better luck dissolving a kidney stone with Kool-Aid.

iseenitall
March 20, 2008 11:38:48 PM

Who told the designer that this piece of Sh*t look good...It looks like a Orange Hulk...

v6s_stink
March 21, 2008 4:08:30 AM

When your only soul is nasty ergonomics this is the best you can get with creativity.

v6s_stink
March 21, 2008 4:25:19 AM

The wrap into the roof windshield is a good idea for the rest of their appliances. This has to be a much better 50% of your field of vision than are the headliner and sun visors. Popularity just isn't where it's at.

MB.65
March 21, 2008 7:42:17 AM

One thing I like about this car; how there is one glass panel wrapping around the whole upper part of the car after the windshield. But think of how think the A pillars are. I have never seen that done before..hopefully it will work out? The rest is just plain crap.

Starscream123
March 21, 2008 8:09:38 AM

Did a blind man do the 'trend research' and design it

Winzy
March 21, 2008 9:33:21 AM

This car is like at fetus that had the will to live and pulled it off. Seriously can't they think outside the box and have style instead of thinking outside the box and making visual diarrhea.

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