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Demonstrating how Smart ForTwo specs are used
Demonstrating how Smart ForTwo specs are used

Smart ForTwo Eye Glass Marketing Tool ForOne?

  
February 5, 2008 11:50 PM by Simon Johnston
Filed Under: Smart General

As part of a new marketing campaign for Smart’s ForTwo in its home country, the German firm has created the special glasses you see here that let the wearer take a ‘virtual’ test drive of its tiny city car.
Inside the special cardboard-framed spectacles the wearer is presented with detailed images of the ForTwo’s funky interior, giving a panoramic view of what to expect when sat behind the wheel. This view includes the simple but clever dash layout with the top-mounted pods.

The idea of the campaign is to allow prospective buyers the chance to experience the ForTwo without leaving the comfort of their own home.

ck314
February 5, 2008 11:56:12 PM

hilarious

super_car_muscle_man
February 6, 2008 12:07:32 AM

"he should have gone to spec savers" lol

ck314
February 6, 2008 1:32:11 AM

or "how i escaped the ayslum in my pee-powered smart fortwo"

ck314
February 6, 2008 1:32:26 AM

asylum even

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