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AutoMotorSport.se / Second generation Volvo XC90
AutoMotorSport.se / Second generation Volvo XC90

Second Generation Volvo XC90 Canceled

  
December 17, 2007 6:05 PM by Brian Potter
Filed Under: Artist Renderings Volvo Spy Photos

Auto Motor Sport Sweden have revealed that the next generation Volvo XC90 has been canceled despite launch plans in end of 2009. Sources close to AMS Sweden state the decision was made just a few days ago and supplier companies have not been informed yet.

This bold decision was influenced by several factors. The increased costs associated with the need to save weight and therefore include expensive lightweight components, plus the absence of new engines, transmissions and no hybrid technology – not even start/stop engine function, make it a hard sell. Additionally, as an indicator for market conditions in the U.S., the biggest market for large SUV's, Ford sees BMW X5 sales dropping. As a result, Ford have determined that in order to stay competitive, any new models must offer lower fuel consumption and a hybrid model.

With it's demise written on the wall, the XC90 will have another big facelift in 2009 and continue until 2012 with still, no major changes or new engines. Instead Volvo will concentrate on the upcoming XC60, smaller XC50 and even smaller XC30. However, with the slim possibility that the XC90 gets pardoned from its death sentence, it will be built on a Ford Platform.

[UPDATE 12.18.2007] Volvo officials have replied to Auto Motor Sport Sweden with a brief statement that XC90 facelift is indeed in development, however, the next generation XC90 has not been canceled. Although it is still not clear, the new XC90 will undoubtedly be built using a Ford platform to take advantage of cost savings in an effort to remain competitive as stated above. Volvo stresses that Ford does not dictate which models Volvo will build. They are more autonomous than ever and freely proceed with planning of new models with independence. By making a fresh start with a new platform, Volvo will lose a couple of years, but the benefits of having a more competitive model is worth the investment, especially as such an important vehicle to Volvo as the XC90.

thamzn
December 17, 2007 6:13:30 PM

How sad. Looks so good too, very bold for a Volvo.

ben001
December 17, 2007 7:34:28 PM

Boho! Snif

mongo
December 17, 2007 7:58:39 PM

I looks like Ford hasn't do anything but destroying its own brands. Jaguar, Land Rover, Lincoln and Mercury are perfect examples. Probably in couple of years Volvo will follow.

joelynn
December 17, 2007 8:35:45 PM

Shame there will be all those other SUVs- for a second I thought they'd given up on the Showoff Upyours Vehicle segment

mjg
December 18, 2007 12:10:09 AM

Jag bara säjer VOLVO.(swedish)-I just say VOLOVO.

cronan
December 18, 2007 1:46:52 AM

utveckla, tack.

hiromichi
December 18, 2007 2:22:07 AM

Good decision for the time being. However, Volvo must invest more for better fuel consumption such as hybrid, dual clutch gear box etc. as long as they keep producing current XC90 even without plan to give it better face. Though safety is their core value, environmental care is also a wider meaning of safety which is impossible for them to ignore.

coopergt
December 18, 2007 2:54:39 AM

Maybe Volvo can promote its other core, the wagon, they are great and all they need is a cool marketing AKA Mini and the numbers would grow. who needs an SUV anyway

kt
December 18, 2007 4:22:02 AM

dammm second gen XC90 looks hot, what a waste of time this should really be continued on =[

elsonlau
December 18, 2007 3:15:04 PM

Oh my god! Did Ford did a strategic plan for Volvo? Why aren't they thought Volvo's XC90 future plans? If that happens, it's gonna be like the Volvo 850 becomes S70 for more than 10 years design.

german-cars-lover
December 18, 2007 3:27:06 PM

I think it's good idea to cancel it . I mean it looks like a toy for kids !!

magoo
December 19, 2007 10:53:19 AM

This years Volvo's are great looking with a lot of style.We'll have to see is they uglie them up next.

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