ALL-NEW FULL-SIZE FLAGSHIP SEDAN TO WIN NEW BUYERS THROUGH DESIGN, FEATURES, VALUE
The new Lincoln MKS full-size luxury sedan aims to attract new buyers with its timeless design, fuel-efficient powertrain and an unparalleled suite of features and technologies.
Class-leading convenience features include SYNC™ voice-activated, hands-free in-car communications; Easy Fuel™ capless fuel filling; THX-certified audio; SIRIUS Travel Link™; voice-activated navigation; and a next-generation keyless entry keypad.
Lincoln-exclusive fuel-efficient 3.7-liter V-6 and all-wheel drive provide smooth driving.
Lincoln MKS will be the first vehicle to offer Ford’s new gasoline turbo direct injection engine technology – which provides the power and torque of a V-8 engine with the fuel efficiency of a V-6 – less than a year after launch.
An outstanding value starting below $38,000, Lincoln MKS orders are now being accepted; customers can visit www.lincoln.com to build and price their vehicle.
The all-new 2009 Lincoln MKS full-size luxury sedan debuts today, providing customers understated style, first-of-a-kind convenience features, advanced safety and one of the best values in the luxury market.
Unveiled at the Greater Los Angeles International Auto Show, the new Lincoln flagship is designed to help fuel Lincoln’s growth by attracting new customers.
“Lincoln has reestablished itself as a quality and design leader with award-winning products like the Lincoln MKZ, MKX and Navigator,” says Mark Fields, Ford Motor Company’s president of The Americas. “With the Lincoln MKS, we are raising the bar even higher with unparalleled amenities and performance, and a price that should be irresistible to luxury customers.”
The New Lincoln Flagship: A Strong Contender in the Luxury Sedan Segment
The Lincoln MKS is a full-size luxury sedan aimed at bringing new and younger buyers into the Lincoln fold. Not traditional luxury buyers who shop based on name and price tag alone, Lincoln MKS customers are under 50 and value beautiful modern design, more fuel efficiency and good value.
Pricing for Lincoln MKS starts at less than $38,000, a strategic move aimed at attracting new customers to the brand. Many will be first-time luxury buyers, with a significant number expected to migrate from imports. In fact, up to 60 percent of those buying the luxury sedan are expected to be new to Lincoln.
“We’re playing to win with the Lincoln MKS, especially in California, where more luxury vehicles are sold than anywhere else. We will do so by offering confident, understated, respectful luxury – not something that will go out of fashion in a year or two,” said Mike Richards, Lincoln General Marketing Manager. “We’re also making an extra effort to reach out to African American and Hispanic buyers who want and deserve luxury in their lives, in part, through new marketing relationships with artists Common and Juanes.”
Juanes, a 12-time Latin Grammy award winning artist, will help introduce SYNC, which is standard on Lincolns and widely available on Ford and Mercury products, to the Hispanic market. Juanes was recognized by Time magazine as one of the “100 Most Influential People in the World” for his belief in the possibility of social change through music.
Common, an accomplished musician, children’s author and actor, will represent Lincoln beginning in 2008. The partnership will feature multiple levels of advertising, marketing and promotional activities between Lincoln and Common’s wide-ranging businesses and his community service program. Common is currently appearing with Russell Crowe and Denzel Washington in the Ridley Scott-produced film American Gangster.
Consumers can visit www.lincoln.com to build and price their ideal Lincoln MKS and place their order at their local Lincoln dealer immediately.
To be built at Ford Motor Company’s Chicago Assembly Plant, the Lincoln MKS will begin arriving in Lincoln showrooms next summer.
Loaded with Convenience and Technology: Lincoln MKS offers unprecedented amenities
The Lincoln MKS offers a suite of technologies and features not found on other luxury sedans. They include:
SYNC, a hands-free, voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities.
THX®-certified audio system with 5.1 Surround Sound, SIRIUS Travel Link™ and Voice-Activated Navigation, which provides superior sound quality – plus real time traffic updates, movie listings, radar weather forecasts and even directions to the closest local gas stations with the best prices.
Lincoln’s Next-Generation Keypad, which uses heat-sensing technology to bring alive the keypad of LED backlit numerals embedded in the driver side B-pillar. The driver enters a five-digit code to unlock the vehicle.
Easy Fuel™ Capless Fuel-Filler System, a customer convenience that helps reduce evaporative emissions that create smog and global warming. When fueling is completed, and the nozzle is removed, the system automatically seals shut.
Adaptive Cruise Control (ACC), which allows the driver to set the car’s speed and maintain that speed without using the accelerator pedal. The radar-based system also can monitor the vehicle in front (up to 600 feet) and adjust the speed of the Lincoln MKS to keep it a safe distance behind the lead vehicle. Four settings accommodate different driving styles.
Intelligent Access with Push Button Start, which is a first for Lincoln and allows the driver to enter the Lincoln MKS and start the engine without using a key. Drivers simply carry the special fob as they approach the vehicle, touch the keyless entry pad on the B-Pillar, open the door and with the brake pedal engaged, start the engine by pushing a button.
Adaptive Headlamps with Automatic High Beams and Standard High-Intensity Discharge (HID) lamps, which enhance nighttime visibility by illuminating more of the road and reducing glare from oncoming traffic. Sensors monitor vehicle speed and steering wheel input engaging electric motors that pivot the left headlamp up to five degrees and the right headlamp up to 15 degrees to increase the driver’s field of vision. Plus, automatic high beams switch to high intensity when no other vehicles are detected.
Rain-Sensing Wipers, which are moisture-activated and programmable.
Forward Sensing System, which determines how close front objects are while parking.
Rearview Camera System, which is mounted beneath the Lincoln Star on the decklid and activated when the vehicle is shifted into reverse, giving the driver a view of what’s behind the vehicle. The system works in conjunction with the vehicle’s reverse sensing system and uses the navigation screen as a display.
asif
November 14, 2007 11:17:58 AM
it a mish mash of styles this lincoln. theres the honda accord type headlights, a lexus gs profile, with a horrendously over the top use of chrome aft of the faceless C pillar and a rear that pays homage to the kia rio believe it or not. a disapointment, especially from lincoln......
It is a step in the right direction to improve quality however design is another issue. The water fall grill looses something when it is split. The front actually as the likes of the 07' GTO (which is not good). Would have like to see more lines and the front pull up and flattened. Lincoln needs to do more finished detail before they can ever compete with others in their class
ART SCHOOL OF DESIGN PASADENA , CALIFORNIA. Premiere American institution in the field of industrial art and design with distinguished graduates like Grant Larson ( Porsche Boxster prototype and Carerra GT designer ) as well as Chris Bangle ( ex-BMW Group Chief of Design ) ARE AMERICANS AND NOT GERMANS ! From the current state of events happening in the American automobile industry , one would readily surmise that US car manufacturers are either not paying enough money in order to attract its local design geniuses , OR , the aspiration to build excellent cars in America like it was during the 50s-60s-and the 70s , had simply dried up.
the Solstice is pretty. There are some great american designers but the indusrty seems to demad over-styling and is obsessed way too much with chunky SUVs
Actually, this design seems to show how much improvement American car manufacturers are making. It is true that the front does resemble the Lexus LS a bit but this is really one of the best looking cars i've seen from Lincoln.
But turbocharged V6 with 400 hp (read the L.A. auto show article blurb about this car)? I don't think thats a good idea. I'd rather go for a natrually aspirated or even supecharged v8. Seriously this car isn't even meant for performance so whats the point of having turbo lag on a luxury sedan. That just seems to be some sudden idea to be 'unique'. But unique isn't always a good thing, especially for american companies just getting back to their feet.
It's the best looking Lincoln in decades. I think Lincoln(Ford) is stealing a page from BMW's playbook with the turbocharged 6 rather than an 8 cylinder...I don't hear anyone complaining about BMW'x twin turbo 3.0 liter six and turbo lag is nonexistent...it gives you V8 performance with the gas consumption of a V6...besides this can't be the top dog Lincoln...they have to have plans for a larger sedan with a V8 as the top of the range model.
it a mish mash of styles this lincoln. not comparing this to any model in particular but looking at the main pic I would say it looks like one of those chinese cars. It really does look chinese. Copy a little bit from everyone and call it a car. sooo ugly!!! Typical of Lincoln though. This is why theyre cars cost less then benz or BMW but still SELL LESS
It looks as though Lincoln designers tried too hard to cram all of the show-car features of this car onto a shorter production wheel-base, resulting in a somewhat dumpy looking vehicle (the roofline is too tall, the rear wheels not back far enough). The production version is ungainly taller than the show-car as well resulting in a not very well balanced design. Cadillac continues to look much better(!).
Lincoln missed the target. Although this attempt is much better than previous attempts, competition in the entry level lux game is just too good. Even if Lincoln offered this car for 3K to 5K below a 335i, CTS or G35 the fact its fwd excludes the true "drivers". We'll take a base 335i every time!
hot car lincoln.. bur give the market a twin turbo and FORD will make a big come back.. we love GAS but we want POWER.. thanks lincoln for something new a sexy..
it a mish mash of styles this lincoln. theres the honda accord type headlights, a lexus gs profile, with a horrendously over the top use of chrome aft of the faceless C pillar and a rear that pays homage to the kia rio believe it or not. a disapointment, especially from lincoln......