Press Release
Mazda is unveiling the all-new MAZDA2 at the 2007 Geneva Motor Show. The new MAZDA2 is not just a model change from the current MAZDA2 but the first of Mazda's new-generation lineup to evolve to the next stage. It reflects not only the Zoom-Zoom passion but also a range of capabilities refined in a severely competitive environment using customer feedback from around the globe. The aim was to further refine Mazda's DNA � Distinctive Design, Exceptional Functionality, and Responsive Handling and Performance � while enhancing driving quality in terms of attributes such as ride comfort and quietness and meeting global environmental and safety performance standards. The all-new MAZDA2 represents an evolution of Zoom-Zoom. With this new model, Mazda aims at strengthening the Mazda brand and further expanding its presence in the global B-car segment, especially in Europe, where the segment has grown by around 10% in the last six years and where more than one car in four is a B-car.
In developing the new MAZDA2 , Mazda took a fresh look at the global compact-car market environment, where there is intense competition among many diverse vehicles, and worked to identify the truly important attributes for a global B-car. These attributes include superior fuel efficiency, which is crucial for low running costs and reduction of CO 2 emissions; easy-to-drive functionality and operability; Mazda's unique dynamic performance, which delivers enjoyable, comfortable driving; and a design that instantly grabs attention. While many other carmakers have enlarged their small cars, Mazda was able to reduce the size of its B-car with the new MAZDA2 and still meet the mainstream demands of compact-car customers while enhancing safety.
