Press Release
Unique Diesel designed Mini Cooper Convertible
In 2006 MINI once again supports Europe’s biggest AIDS charity event, hosted at Vienna’s town hall. In a joint venture with international VIPs, MINI will set a positive example in the fight against AIDS. For the sixth time running, this event represents an ideal platform for MINI to emphasize its social commitment.
In the course of the Life Ball 2006, Renzo Rosso, founder of the Italian cult label DIESEL, will present a MINI Cooper Convertible, which has been exclusively designed for the event. Following the event, this unique MINI will be auctioned-off via eBay worldwide during the period of June 20- 30, 2006. The proceeds will be used entirely in support of the Life Ball.
The finished product is a MINI with a ‘lived-in’ look to resemble a typical faded pair of DIESEL jeans. The roof of the MINI has been covered in blue and white DIESEL denim, while the alloys and exterior chrome parts have been coated in a copper-colour to emphasis the likeness to the DIESEL rivets.
At the Life Ball 2006, French movie star Caterine Deneuve will present the “Life Ball Crystal of Hope” award. This distinction recognizes and honors the fight against Aids.
As the acting president of the American Foundation for Aids Research, Sharon Stone will hold a speech regarding the global Aids situation at Vienna’s town hall square in front of 40,000 spectators.
Naomi Campbell will present the DIESEL fashion show. Alongside 60 top models, international stars attending the event include Anastacia, Nina Hagen and Kool & The Gang.
