Press Release
Design
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·        Accentuated Form Vocabulary with a Strong Character
·        Striking front design with new brand identity
·        Tail features unmistakable defining touches
The latest version of the Polo continues an impressive success story. For exactly 30 years, the Polo has being setting standards in its segment and the latest generation, which is based on the fourth generation of the best-seller, re-emphasises its claim on the leadership.
When you see the new Polo for the first time, you immediately notice its modern character. The completely redesigned front end with its prominent three-dimensional shape makes the Polo look more beefy and powerful than before. It looks more dynamic, grown-up and fresh with its accentuated form vocabulary � it simply fits in the modern era.
Following the new Passat, the new Polo will be the second Volkswagen to display the new brand face. This form vocabulary pushes dynamism and emotion into the foreground and has a wide range of interpretation possibilities.
The new Polo makes a clear statement with its characteristic face. Its face features the V-shape that was used impressively on the concept studies in a very personal way. From the A-pillars, a striking curve stretches over the bonnet to the radiator grille. It is therefore part of a strong three-dimensional front end shape that is also defined by a strict horizontal subdivision.
Characteristic round headlights remain the shaping element
The new Polo's face is essentially characterised by its headlights. They are defined as trapezoidal elements that are highlighted by a striking circular element - the main lights.
The designers have been very creative in playing around with the characteristic circular badge and have created interesting details. One example is the bottom edge of the headlights that extends into the front bumper. This curve contains the front indicators. The side indicators have been integrated in the door mirrors.
The headlights are an example of the freedom for design variations provided by the new Volkswagen face. It also provides space for interesting details that underline the quality of the design with the finest of details � for example, around the headlight bulbs that beam light onto the road through a filigree element with integrated VW symbol.
Thanks to this front end design, the Polo has retained the appealing character of the previous model generation. Its modern design also places it in a higher-quality class, however. In comparison with the predecessor, its redesigned front extends the new Polo by 19 millimetres to 3,916 millimetres. Its width (1,650 millimetres) and height (1,465 millimetres) correspond to the currently available model.
Dynamic accents in the tail design
The rear end lends the vehicle a further dynamic touch. Here, the rear window ends in a V-shape in the lower frame area, making the Polo appear more lively and sporty when viewed from the rear. The V-shape interpreted in the design of the new Polo face is thus repeated both discreetly and unobtrusively, but not without effect.
The redesigned rear lights also demonstrate uniqueness and a dynamic character, picking up on the front end's circular elements and clearly setting the tone at the rear of the new Polo. Together with the new contours of the rear window, the Polo also shows a dynamic character when viewed from the rear.
Different character of both body versions
The shape of the sideline on the new Polo is true to the style of the predecessor and shines with a both clear and impressive design. The use of space inside the car and the increased width of the body are in perfect harmony here. Accenting the two available body versions is also typical of the Polo. Whilst the two-door's ascending lateral curve gives the impression of dynamism and bears coupé-like features, the family-oriented four-door conveys stature and solidity in its clear design and third side window in the C-pillar.
