Aston Martin Lagonda first images released

 Aston Martin Lagonda first images released
Aston Martin Lagonda pre-production unit

Transported to Oman for testing

Following last month’s teaser, Aston Martin has released several images with a pre-production Lagonda sedan being transported to Oman via Oman Air for testing purposes.

Described by its designer Marek Reichmann as being an "exceptional automotive art", the Aston Martin Lagonda is a limited-run super sedan built by the firm's Q bespoke division and will be offered exclusively to Middle Eastern customers at a yet undisclosed price tag. It rides on the firm's VH platform also used on the Rapide and comes with carbon fiber body panels to shave off weight.

Aston Martin hasn't said anything about the engine but it is believed to be a V12 6.0-liter with around 600 bhp (447 kW) sent to the rear axle through an eight-speed automatic transmission which should grant the Lagonda with a 0-62 mph (0-100 km/h) run in approximately 4.2 seconds.

Deliveries of the exclusive Aston Martin Lagonda are programmed to kick off in the first part of next year and less than 100 units are planned for production.

Source: omanair.com

World class luxury airline Oman Air is today, [TBC], proud to announce a key partnership with globally renowned British car manufacturer Aston Martin which sees the Middle Eastern carrier bring the marque’s yet-to-be-launched Lagonda to Muscat as part of its early testing programme.

Reviving the iconic Lagonda name from Aston Martin’s renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market – and Oman’s awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing.

Oman Air’s General Manager Marketing, Mohammed Al Shikely, announced the partnership, saying:

“Oman Air has developed an enviable global reputation as a luxury airline that offers innovation and the highest quality in every aspect of its operations, so we are the perfect partner to assist Aston Martin in heat-testing its stunning new Lagonda. Furthermore, our highly professional cargo division offers all the expertise needed to deliver the car from its factory in the UK to Oman, and back again in perfect condition once the testing has been completed.

“And once the Lagonda begins its testing programme, Oman’s landscapes, autumn heat and superbly-maintained highways will enable Aston Martin’s engineers to really put the car through its paces.

“We are delighted to be working with Aston Martin on this project and look forward to seeing the Lagonda snapped up by the region’s discerning drivers who I am sure will also be amazed by the exceptional beauty Oman, the testing ground of the Lagonda, offers them as a unique destination to visit.

Aston Martin says the car, which designer Marek Reichmann has created as ‘exceptional automotive art’, will only be produced in limited numbers and all purchases will be through invitation only for its Middle Eastern customers. The Lagonda will, therefore, be an unbelievably rare commodity.

The Lagonda’s introduction to Oman not only builds on Oman Air’s undisputed ability to safely transport highly valuable, precision-built freight, but also the national carrier of the Sultanate of Oman’s continuing sponsorship of Omani motorsports star Ahmad Al Harthy’s Oman Racing Team, which races Aston Martins in the pan-European Blancpain Endurance Series and the Avon Tyres British GT Championship. Ahmad played a key role in introducing the Aston martin team to Oman.

Speaking in his role as ambassador for Oman Air, Al Harthy commented:

“We’re absolutely delighted Aston Martin has selected Oman as the location for the summer heat test of the new Lagonda. It’s an incredibly prestigious development for the country and everyone involved with Oman Air.

“There has been a huge amount of effort and hard work undertaken to help make this possible and I am thrilled to have played a role in that. For Muscat to be chosen by Aston Martin for this very important aspect of the new car’s pre-launch testing is a real honour. It only goes to further enhance Oman’s position as a growing hub for both business and pleasure.”

Neil Slade, General Manager for Aston Martin in the region, continued:

“My sincere thanks go to the Oman Air team for bringing our latest flag ship to Oman. We are so proud to have the Lagonda here on the ground for the first time, and Oman is the ideal testing-ground for a car which has been specifically designed for customers in the Middle East. We are immensely proud of our ongoing partnership with Ahmad and the Oman Racing Team and are very happy to be working so closely with Oman Air, one of the team’s key sponsors, and to be strengthening our relationship with the Sultanate”

Since Oman’s ‘Renaissance’ began in 1970, the Sultanate has made major investments in its infrastructure, including the development of a high quality road network that offers access from the capital of Muscat to every corner of the country. In addition to a major highway that runs the full length of Oman, from Muscat to the Southern city of Salalah, the network links all the nation’s major towns and cities. Smaller roads snake through the country’s precipitous mountains, skirt the deserts of the Empty Quarter (Rub Al Khali) and the Sharqiya Sands and trace large sections of the country’s pristine coastline, ensuring an unforgettable drive and a wonderful introduction to Oman’s diverse topography for any driver.

Oman Air also provides an outstanding introduction to the Sultanate. Its growing fleet of luxuriously-appointed aircraft flies from the airline’s home base of Muscat to 43 destinations, offering award-winning style, comfort and hospitality in each of its First, Business and Economy Class cabins. As the first airline in the world to offer complete mobile phone and Wi-Fi connectivity inflight, the airline continues to innovate and will soon be taking delivery of the first of six Boeing B787 Dreamliners, alongside a further three Airbus A330s and 15 Boeing B737s.

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Comments (34)

I think the C pillar is a bit thick but overall looks good. Slightly conservative from Aston but handsome nonetheless. Would prefer to see it in person though and would be interesting to compare it to a Rapide.
Sep 2, 2014 12:58 am
0 0
Looks like a Hyundai .... Nice try Aston !
Sep 1, 2014 12:14 am
0 1
Rear looks like what a Lincoln concept would be.
Aug 31, 2014 9:48 pm
0 1
Doesn't feel like a super car
Aug 31, 2014 8:10 pm
1 0
gorgeous car! although, i can not put a finger on it but it lacks originality...
Aug 30, 2014 5:54 pm
1 0
classic conservative styling blends well with simplicity of the surface and lines and the modernity it hints. And look, it is still an Aston Martin despite the change
Aug 30, 2014 3:46 pm
1 0
Would love to see this in something other than black,
Aug 30, 2014 12:15 am
2 0
Dodge Dart front end
Aug 29, 2014 8:13 pm
0 2
yes Aston Martin made a conscious move to copy Dodge's design...
Aug 30, 2014 5:52 pm
0 0
I'm sorry but where did I say aston consciously copied dodge?
Aug 30, 2014 6:48 pm
0 0
I find this quite attractive and would actually buy one. This Middle East-only pitch, however, is ridiculous. Yet I understand the strategy of financial incentive, but I feel that buyers in the global market would respond very well to this vehicle. Keep it as a limited edition and make it globally available. They'd surely see strong sales.
Aug 29, 2014 8:11 pm
2 1
Aston Martin.....this giant has fallen.
Aug 29, 2014 4:17 pm
2 5
Look so much like the Ford Taurus to me... with a quick mix with the Jeep Cherokee 2014...
Aug 29, 2014 3:03 pm
1 3
Mediocre Design - at best.
Aug 29, 2014 11:46 am
3 5
Rear kind of looks like a Lincoln MKZ
Aug 29, 2014 11:43 am
3 3
stunning. very pleased to see am come up with something new and interesting.
Aug 29, 2014 10:31 am
4 1
I'm taking bets, 30 days + or - that we will see a report on WCF with this car on fire.
Aug 29, 2014 9:32 am
2 2
"Here comes a Ford Fusion... Wait... There goes a Lincoln MKZ... WTF?"
Aug 29, 2014 7:42 am
3 5
Such a raked A pillar only could work on mid engined cars (ok, on AstonĀ“s coupes too). But never on a sedan nor a roadster. It looks ridiculous.
Aug 29, 2014 7:36 am
3 4
and how would you even come to that conclusion without a proper side view.
Aug 29, 2014 10:50 am
4 0
Nice car but strangely underwhelming. I am hoping to see more to better make my mind about it.
Aug 29, 2014 6:31 am
8 0
V12 ha so old school. This car wouldn't make the rest of the worlds emissions target that's why it's only for middle eastern. I think Aston Martin will be in financial difficulties if they don't improve there tech or find a buyer.
Aug 29, 2014 5:55 am
2 8
V12 with 600 HP it is not too much bad, and although you can made it today with a V8 and Turbos, a V12 NA make it more special.
Aug 29, 2014 6:31 am
7 1
Old v12 Aston Martin engine, No electric turbos, no kinetic energy , good front styling, old outdated boring rear. Finally using carbon, Low investment I guess you can't expect much. However Aston Martin need to up there game because there's not been much change recently.
Aug 29, 2014 8:22 am
2 1
But there are so many V12 NA cars available all over the world, including in the US and EU, so your argument that is the reason why it is ME only is void! I don't know why it is ME only, that is stupid.
Aug 30, 2014 1:48 am
1 0
back design is strange ,dull...
Aug 29, 2014 5:18 am
6 4