Opel confirms plans to introduce 27 new models by 2018

2016 Opel Astra spy photo
2016 Opel Astra spy photo / Automedia

17 new engine also in the pipeline

Opel has disclosed details about its bold plans to introduce 27 new models by 2018.

It was 2012 when Opel revealed its ambitious "Drive! 2022" plan to introduce 23 new models and 13 new engines by 2016. Now, the turnaround plan has been revised and the German marque is preparing 27 models and 17 engines by 2018. With these massive changes, Opel wants to increase its market share in Europe to eight percent and in Germany to ten percent by 2022 and also wants the profit margin to rise to five percent.

The new model assault has already started with the next-gen Vivaro and will continue later this year with the next-gen Corsa and in 2015 with the all-new Astra. Opel also plans to focus on technical innovations and will offer starting next year Wi-Fi hotspot support provided by OnStar.

With this extensive plan, Opel together with its UK sister brand Vauxhall want to grab the number two spot in the European passenger car market by 2022.

Source: Opel
  • Market share in Europe to increase to 8 percent by 2022
  • EBIT margin of 5 percent targeted
  • 27 new models and 17 new engines by 2018

Rüsselsheim. Opel has presented an update of its DRIVE!2022 strategy. The company has set itself five strategic objectives. By 2022, Opel and Vauxhall are aiming for 8 percent market share in Europe, with the focus on profitable growth. The profit margin (earnings before interest and taxes – EBIT) is targeted to reach 5 percent. At the same time, the company plans to further enhance the quality of its products as well as the satisfaction of its customers and employees.

Opel CEO Dr. Karl-Thomas Neumann: “In the past months Opel’s management team has worked hard on advancing the DRIVE!2022 initiative. The catalogue of strategic targets presented here today is the result of our efforts. We have already made the preparations for implementing the plan step by step. We have the full backing of our parent company General Motors.”

Opel is focusing on three strategic priorities: models, brands and an improved market penetration. The model and engine offensive is continuing at a fast pace. A total of 27 new models and 17 engines are planned for the years 2014 through 2018.

The second strategic priority is the strengthening of Opel’s image as an emotional, approachable and German brand. The values are brought across by such factors as technical innovations, German engineering skills, and good value for money. Technical innovations, for instance, are exemplified by OnStar, the next stage of vehicle connectivity that will turn the automobile into a Wi-Fi hotspot starting in 2015.

Market share and growth targets represent the third priority. By 2022, Opel plans to increase its market share in Germany from 7.2 to 10 percent. In Europe (including Russia and Turkey), the company aims to raise its market share from a current 5.8 to 8 percent. By 2022, Opel plans to become the number two in the European passenger car market together with its British sister brand Vauxhall.

Opel announced the DRIVE!2022 ten-year plan for the first time in summer 2012. In 2013, the company had already made substantial operational progress, cutting its losses in Europe by more than half. Opel expects 2014 to be a challenging year. On the one hand, the company continues to improve its operational business. On the other hand, non-recurring costs such as the closure of the plant in Bochum and volatile currencies will put pressure on earnings. Opel plans to return to profitability by mid-decade thanks to a number of measures, including lower product and structural costs, improved capacity utilization of plants, higher sales revenues and the improved brand profile.

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Comments (5)

I m driving various cars among them an Astra and Insignia. Opel brand is a lot better than what magazines say. Compared to similar cars they have excellent ride, very capable and enjoyable steering and they feel well planted on the road. They could do better with new engines.
Jun 5th, 2014 8:42am
1 0
xoff xoff
quality is better than quantity
Jun 4th, 2014 6:53pm
2 1
HermanCampbell HermanCampbell
So means like 20 new Buicks lol
Jun 4th, 2014 6:00pm
2 3
for astra case, current astra lauched ?n 2010 right? just after 5 years, all new model is b?t strange no? I remember like yesterday current generation has been launched or time is flying very fast...
Jun 4th, 2014 5:41pm
3 1
opelbauer opelbauer
I agree with you, especially strange, because the Insignia was introduced earlier (in 2008) than the Astra (in 2009), but the next gen Astra will arrive earlier than the all new Insignia.
Jun 4th, 2014 7:48pm
2 0