BMW exec downplays entry-level sedan, says jointly-developed sports car decision coming soon

 BMW exec downplays entry-level sedan, says jointly-developed sports car decision coming soon
BMW 2-Series Gran Coupe artist rendering 16.09.2013 / Theophilus Chin

2-Series Convertible coming later this year

BMW's development boss has revealed the company is unlikely to offer a competitor to the Audi A3 Sedan and Mercedes CLA.

Speaking to Wards Auto, Dr. Herbert Diess said the company sees little need for a sedan smaller than the 3-Series in the United States. He went on to say he sees a “high risk of substitution” where customers would buy the smaller car - presumably the 1-Series sedan or 2-Series Gran Coupe - instead of a more expensive model like the 3-Series.

Speaking of small cars, Diess confirmed the company will launch the 2-Series Convertible “toward the end of the year.” He declined to go into specifics but the model will likely share engines with the 2-Series Coupe.

When asked about the status of the jointly-developed BMW-Toyota sports car, he said "It’s a complex task. We need to decide which cars would they be and when they would launch." Diess went on to say "We think it makes sense for both companies, but it is a car architecture that has to suit both companies. I think we will have a final decision in a few months.”

Note: BMW 2-Series Gran Coupe rendering by Theophilus Chin

Source: Wards Auto

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Comments (7)

Please fuse the grill and hood visually. That line break is ugly.
Feb 1, 2014 6:42 pm
0 0
Who's kidding who? If the new A3 and CLA are wildly popular and profitable BMW will rethink it's position. Although with all of the lower priced models they have added to the line up it is kind of funny that there is still a possible gap.
Jan 30, 2014 12:32 pm
1 0
M Power
I think with due respect to both companies... They work in a different categories and customers. and the majority of BMW don't know what do BMW need from TOYOTA. personally I don't feel the Chemistry here.
Jan 30, 2014 2:46 am
0 0
M Power
majority of BMW "customers"
Jan 30, 2014 4:40 am
0 0
Happy to hear this :-)...By that I mean their decision not to compete against low profit margin, low tier vehicles from their competitors. As for the relationship with Toyota, it's too early to have an opinion without fully understanding the extent of the co-development as it pertains to the end product.
Jan 29, 2014 10:51 pm
0 2
Nope for me BMW must keep separate from any alliance from Toyota.
Jan 29, 2014 5:12 pm
3 3
well it isn't up to you is it?
Jan 30, 2014 11:12 am
1 0