BMW to delay future i models until they can better anticipate demand - report

2014 BMW i3
2014 BMW i3

i3 is off to a successful start

Rumors about a BMW i5 have been swirling for years but BMW's production boss has revealed the company won't introduce any new i models until they have a better grasp on demand.

While the i3 is off to a successful start, Harald Krueger told Bloomberg "We need to see how demand for the cars develops." There's no word on when a determination will be made but it will likely come after the model has been launched in key markets like the United States.

As we have previously reported, the i3 was launched in Germany last November. Since then, the company has received more than 11,000 orders which has resulted in a waiting list of up to six month.

Published Jan 29th, 2014 8:30pm By Michael Gauthier

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Comments (4)

21Deen 21Deen
Who wants to buy crap? Not ME. + If I want to buy an ugly car, it doesnt have to be a BMW.
Jan 31st, 2014 1:40am
0 0
CarsCarsCars CarsCarsCars
Not sure why this is even a story. They are doing exactly what any competent, entrepreneur would/should do when allocating capital. Look at how high the perceived demand for the Fiat 500 was here in the states initially, then it tanked miserably.
Jan 30th, 2014 12:23pm
1 0
This i3 competes with Smart for4 for ugliness. Trying too hard to make it look futuristic. If GM had brought this out we would be laughing for the Aztec succesor.
Jan 30th, 2014 7:19am
0 0
tomi.ro tomi.ro
The demand will grow if there will be an infrastructure to support these cars. If we didn't have gas stations all around, every km or so, guess what the demand would be for these cars. Tesla understood that, and took over the initiative. Old car companies don't want to make costs to support electric cars because it would mean less profit for them (which for BMW is already outrageous...you don't receive the quality level/ euro paid, but much less. Yes it's quality, but not at the pricetag they are asking)
Jan 29th, 2014 8:52pm
2 0