Volkswagen CrossBlue production version confirmed for 2016 launch

Volkswagen CrossBlue Concept
Volkswagen CrossBlue Concept

To look almost the same as the concept

Volkswagen CEO Martin Winterkorn announced today at NAIAS the CrossBlue concept will enter production in 2016.

The CrossBlue concept was introduced at last year's NAIAS and now we have learned from Volkswagen the vehicle will enter production phase in 2016 and company insiders are saying it will carry most of the design. It will have a seven-seat arrangement and will ride on VW's MQB platform so expect a wide array of engines, including four-cylinder diesels for United States.

The vehicle's engineering is already underway and a plug-in hybrid system – set to arrive this year in the Golf - could also be offered in some markets. Skoda's already confirmed 2016 SUV will probably be based on the seven-seat Volkswagen SUV which will likely receive a different moniker compared to the concept that a while ago was also presented with a coupe-like profile.

More details are provided in the press release section.

Source: Volkswagen
  • CEO confirms midsize SUV for American market in Detroit
  • Further momentum for US market with start of new Golf production in Puebla
  • Group is to invest over US$7 billion in North America over the next five years
  • Goal reaffirmed: One million vehicles from the Volkswagen and Audi brands to be sold per year in the US by 2018

Detroit / Wolfsburg, January 12, 2014 – “The Volkswagen Group is staying on course with qualitative growth.” This was reaffirmed on Sunday in Detroit on the eve of the North American International Auto Show (NAIAS) by the CEO of Volkswagen Aktiengesellschaft, Prof. Dr. Martin Winterkorn, who announced a multi-billion dollar investment program in North America over the next five years. Furthermore, Winterkorn revealed that “Volkswagen’s midsize SUV for America is on its way!” The CEO also reaffirmed the goal to sell one million vehicles from the Volkswagen and Audi brands per year in the US by 2018.

Winterkorn emphasized that the Volkswagen Passenger Cars brand was today better positioned in the US than ever before, adding that the production start of the new Golf “made in North America” would give the Volkswagen brand a further boost. He underscored that the Golf had never been so innovative or so efficient: “The new Golf features the latest generation of our TSI and Clean Diesel engines as well as electric drive and plug-in hybrid technology.” Production for the North American market of one of the most successful Volkswagen models begins this Tuesday, January 14, at the plant in Puebla, Mexico, with the market launch scheduled for the summer.

That is just one building block in a multi-billion dollar investment program the company is initiating for the region. According to Winterkorn: “As a Group we will be investing over seven billion dollars in North America over the next five years.” Another element in the growth strategy is an attractive brand-new model designed specifically for North America. In the presence of 350 guests in Detroit, Winterkorn announced: “I’m delighted to confirm what so many have been waiting so long to hear: Volkswagen’s midsize SUV for America is on its way.” He stated that development work on the seven-seater had already begun and that the US market launch was scheduled for 2016.

In light of this, the CEO made it very clear the Group’s plans remained unchanged: “We have set our goal: Volkswagen Group of America aims to sell one million Volkswagen and Audi cars per year in the US by 2018. We are taking up the challenge – with confidence, total commitment and the necessary staying power.”

Winterkorn said the Volkswagen Group was now also a force to be reckoned with on the key US market, and cited the Group’s success as evidence of this: “The Group has almost doubled unit sales in the US since 2008, setting a new record of over 600,000 deliveries in 2013.”

He went on to say that in the premium segment in particular, there was already no getting past the Volkswagen Group in North America: “Audi, Porsche, Bentley, Bugatti and Lamborghini – five of the strongest premium brands ever.” Winterkorn commented that Audi had gone from record to record in the past 36 months and was now moving up another gear with models such as the Q3 and the A3 Sedan to be launched in the US this year as well as its own production plant in San José de Chiapa, Mexico. “And the Porsche legend in the US has never been stronger. Sales reached an all-time high of over 40,000 vehicles in 2013”, Winterkorn said, adding that Porsche would be launching a promising new model with the new Porsche Macan.

“We want many more American drivers to feel at home with our Group brands and are working to achieve that with one hundred percent commitment and plenty of passion”, Winterkorn said on the eve of North America’s most prestigious auto show.

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Comments (15)

M-Zaki M-Zaki
I have owned VW cars made in Germany, and Mexico, and have driven in ones made in the USA, Canada and China, and by far the best quality was the German and Chinese models. I wrote to the VW head office in Germany many months ago asking to know where the Crossblue (sounds way to much like Blue Cross - which is obviously a negative association) will be assembled, and received no reply. Needless to say, if the Crossblue will be assembled in the USA, Canada or Mexico, I will not even consider spending around $60 000 on it. I'd be willing to pay more for one made in Germany or China. I will likely have to go with the Honda Pilot at around $35 000.
Apr 16th, 2015 7:26pm
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Rob-Benini Rob-Benini
Disappointing, just like the bland "American" Jetta/Passat. It looks like a Flex and a Cherokee had a love child...no style like the gorgeous Touareg. We've been waiting for a 7-passenger VW, but it looks like we'll be getting a Highlander. Bummed.
Oct 7th, 2014 6:20am
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automobilipertutti automobilipertutti
looks like a Ford Flex!
Jan 13th, 2014 8:38pm
2 0
hitar_potar hitar_potar
This thing will steal the sales of the Tuareg! :)
Jan 13th, 2014 7:42pm
1 0
tomi.ro tomi.ro
This could be the next Touareg
Jan 13th, 2014 10:17pm
1 1
oziseb oziseb
With the MQB platform, its very easy for VW/Audi/Skoda etc to alter wheelbase & overhangs so my guess is this will be the basis of Q5, Touareg (in both 5 & 7 seat config) and Q7. Plus Skoda's version of it as well.
Jan 13th, 2014 11:45pm
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RaulLeal RaulLeal
welcome back boxy design, I already was missing the 90's...NOT!
Jan 13th, 2014 6:23pm
1 0
I like this very much...
Jan 13th, 2014 2:24pm
1 0
tuga tuga
I wonder if they'll make the Skoda in the US as well, to save cost.
Jan 13th, 2014 2:24pm
1 0
automophile83 automophile83
I hope Bentley bases their SUV on this.
Jan 13th, 2014 2:03pm
2 0
tuga tuga
Uh... You know that this is MQB based right? It says so in the article. You want to see a Bentley sharing a platform with a Golf?
Jan 13th, 2014 2:23pm
4 1
revinp revinp
I like ur avatar man. Wat is it?
Jan 13th, 2014 3:24pm
2 0
oziseb oziseb
Ummm.... Tuga, What?! With MQB the only common section of the platform is from firewall to centre of front axle (which can be altered for width). All other areas of the chassis are customisable for each model. So yes, this will probably underpin the Bentley, just like to Cayenne IS the Touareg. VAG have quite blatantly said a few times that everything from Polo/A1 to Q7 will use MQB. After going through the transition from Mk5/6 Golf to MQB Mk7, bring it on!!!
Jan 13th, 2014 11:50pm
0 1
tuga tuga
@oziseb No, they haven't. For one, no Audi above the A3 will use the MQB, they'll use the MLB, which is designed specifically for longitudinal engines. Secondly, doesn't really matter how flexible a platform/chassis/modular system is, they have to be made to a cost. Do you really believe that something that has to be made cheap enough to make a 10k Fabia profitable can have the features that make a 200k+ Bentley a real Bentley? The Falcon will share its plattform with the Cayenne, Touareg and Lambo SUV. It will either be derived from the MLB matrix, or, more likely, from Porsches own MSB matrix. No way in hell will you have a MQB based Bentley.
Jan 14th, 2014 12:23am
1 0
automophile83 automophile83
My avatar is a Zenvo ST-1. Swedish made hyper car with 1200+HP. Look it up, it's awesome.
Jan 14th, 2014 9:35am
0 0