2015 Audi TT interior revealed at CES

2015 Audi TT interior
2015 Audi TT interior

Features a digital instrument cluster

Following a preview earlier today, Audi has officially unveiled the interior of the 2015 TT.

Described as "puristic, sporty and fully focused on the driver," the cabin boasts a "virtual cockpit" that combines the instrument cluster and infotainment display into one single unit. The 12.3-inch TFT display has two different modes - classic view and infotainment view - and eliminates the need for a secondary infotainment screen.

The interior has also been equipped with a flat-bottomed steering wheel, aluminum trim and circular air vents with an integrated climate control knob. Other highlights include a slender dashboard, a revised center console and S sport seats with an integrated headrest and pneumatically adjustable side bolsters.

According to Prof. Dr. Ulrich Hackenberg, Member of the Board of Management of AUDI AG for Technical Development, “The first Audi TT was the design icon per se, the second generation was even sportier, right through to the TT RS plus with its five-cylinder TFSI and 360 hp. And with the new Audi TT, the driver will be able to experience the technology to an even greater extent – just as would be expected from a genuine sports car. And it comes with a new generation of electronics and connectivity features.”

Source: Audi

Puristic, sporty and clean – Audi to present its new TT interior at the CES

  • New, slimline instrument panel with driver-focused display
  • Audi virtual cockpit and new MMI focus on intuitive use
  • Member of the Board of Management for Technical Development Prof. Dr. Ulrich Hackenberg: “Enabling the driver to experience technology”

Puristic, sporty and fully focused on the driver – for the new TT, Audi is significantly advancing its interior design. At the Consumer Electronics Show (CES) in Las Vegas held from January 6 through 10, 2014 the brand with the four rings will, for the first time, be presenting the compact sports car’s new interior, which will be launched on the market in the course of the year.

As Prof. Dr. Ulrich Hackenberg, Member of the Board of Management of AUDI AG for Technical Development says, “The first Audi TT was the design icon per se, the second generation was even sportier, right through to the TT RS plus with its five-cylinder TFSI and 360 hp. And with the new Audi TT, the driver will be able to experience the technology to an even greater extent – just as would be expected from a genuine sports car. And it comes with a new generation of electronics and connectivity features.”

For this reason, the Audi virtual cockpit is the focus of attention for the first time in one of the brand’s production models. The fully digital instrument cluster displays all the information directly in front of the driver, meaning that there is no need for a central MMI monitor. This solution gave the designers the freedom to slim down the instrument panel architecture such that it visually conveys the Audi lightweight construction principle.
With its clear lines and innovative operation, the interior of the next TT generation has been redesigned from the ground up. From above, the instrument panel resembles an airplane wing; set low and with a turbine look about them, the round air nozzles, a classic TT feature, are reminiscent of jet engines. The controls for the air conditioning are also housed in the vents – the adjustment functions for seat heating, and for the temperature, direction and strength of the flow of air are located in their axes, with small displays indicating the chosen setting. Located beneath the central air nozzles, the switches for the hazard warning light and the secondary functions are centrally positioned and easily accessible.

With its brilliant graphics with a 3D impression and highly-detailed effects, the Audi virtual cockpit with its 12.3-inch TFT monitor sets new standards. Drivers can switch between two display modes. In the classic view, the speedometer and rev counter are in the foreground, while in “infotainment” mode, the virtual instruments are smaller. The space that is then created offers ample display space for functions such as the navigation map.
All elements of the new Audi TT operating concept are focused on the driver. The compact sports car’s new multifunction steering wheel features a flat-bottomed rim, with aluminum-look clips framing its spokes. The buttons and controls on the spokes allow you to control almost all functions, including the ultra-modern infotainment system. The menu is structured to reflect that of a smartphone and includes a full-text search function (MMI search). All the main functions are just a few clicks away – the entire operation superbly conveys a new kind of “joy of use”. The MMI terminal on the center tunnel console, the second control unit alongside the steering wheel, has also been exhaustively redeveloped. Thanks to the MMI touch, the driver can scroll and zoom in lists and on maps. And accessing other options has been simplified; in future this will be possible using just two rather than four buttons in the area surrounding the rotary pushbutton.

The innovations in the Audi TT interior include the S sport seats with their significantly curved side bolsters, the integrated headrests and the low seating position typical of a sports car. The slender character of the seats is emphasized by bezels on the flanks of the backrest and a cover on the back; the backrest is adjusted using a loop. The side bolsters of the S sport seats can be adjusted pneumatically.

With its clear, sharp lines, the interior as a whole perfectly expresses the new Audi TT’s sporty nature. The center tunnel console, that supports the lower leg when driving fast through a bend, and the door panels boast flowing mutually-reinforcing contours. All the details highlight Audi’s attention to quality – from the design of the gear knob and the precise functioning of the rotary pushbutton to the Audi virtual cockpit.

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Comments (17)

Air con controls are built into air vent(s). That's a cool looking feature. Has anybody done that before? Those control knobs and lack of central screen give a very clean design. I like it.
Jan 9th, 2014 2:31pm
1 0
MiguelAnge MiguelAnge
Full TFT cluster are no soul. Flat. A sports car must have analog pointers. Moreover, inside cluster, information must remain few to not distract the driver. What's the hell to have a map?!! I had the TTRS. My passengers used time to time to select their own music, radio or whatever. Removing the cebtral Display is a step back for me once you aim to be not alone in your car. And additionnaly, do not forget that it is a cost down for Audi. Evolutions are good but a mix 'sober' digital/analogue cluster would be more me more appropriate and not only fir design but also in terms of efficiency: a digital clusters needs at least 2.5A instead of 1A or below for a standard cluster. Same for weight, while the normal cluster reaches 1kg, this one is at least twice. So bad for CO2. Now, what about safety. With one combine screen what will happen in case of failure: black panel. While with a standard cluster, you could still have access to the minimum mandatory information even if the secondary display will be out...
Jan 8th, 2014 5:14pm
3 2
Ratt Ratt
Very cool, its nice to see something different.
Jan 8th, 2014 2:56pm
1 0
Beautiful. So Audi!
Jan 8th, 2014 2:43pm
2 1
This is the first Audi interior since 2002 Audi A8 (D3), which has impressed me a lot
Jan 8th, 2014 12:34pm
0 3
"eliminates the need for a secondary infotainment screen", Seriously ? It's more like a scale economy... Sold at a premium. Why didn't they go 100% HUD then?
Jan 8th, 2014 8:59am
3 0
Bozzor Bozzor
What you need, when you need it and nothing more: no distractions. This is as it should be.
Jan 8th, 2014 3:44am
1 2
Garais877 Garais877
Search YOUTUBE - CES 2014 Audi Keynote
Jan 8th, 2014 2:29am
2 2
carmaster1986 carmaster1986
Those air vents look like airplane engine. they are cool!
Jan 8th, 2014 1:43am
7 1
Steevenooo Steevenooo
If your passenger want watching a movie, how does it ?
Jan 8th, 2014 1:03am
2 1
Remember it's a TT: so you could tell the to go in the limo behind :) Or get them a tablet.
Jan 8th, 2014 8:58am
0 0
Hmmm....Not sure I like these new dashes that are vertical or basically jut out at the driver/passenger (e.g. all current BMWs except slightly for the 6er and gran coupe - I much preferred the e46 coupe dash. The new Taurus and Fusion have nice slopes as well) . For example, at the back of the ashtray, where the bottom of the dash meets the shifter console, there seems to be inconsistency where they meet. But it seems as if these types of dashes are becoming the norm. I would prefer the slight slope of the new IS and the upcoming C-class over this dash, but I guess this is where the trend is heading. However kudos for the all digital display in the speedo area - very nice indeed. And that steering wheel is gorgeous.
Jan 8th, 2014 12:11am
2 1
livc44411 livc44411
Virtual display is cool...if they can make it reliable! Could be expensive to replace if it fails
Jan 7th, 2014 11:52pm
5 0
Bozzor Bozzor
Hopefully mass production will make the production cost less...but I can imagine that will be used to increase margins rather than decrease consumer prices... :-(
Jan 8th, 2014 2:12am
1 0
peterjames7 peterjames7
Well I so happy the a1/a3 interior from the spy pics were wrong this a very nice looking interior and huge improvement over the current version im hoping the materials get a suitable ubgrade as well
Jan 7th, 2014 11:10pm
5 1
tumbo tumbo
Excuse my words. But this is freakin awesome!! So glad they didn't use the same interior as the A3. Love it.
Jan 7th, 2014 10:58pm
10 1
bojanb bojanb
Ok, it's for the MQB platform, right? So how much longer before someone puts that cluster in an A3/S3?....since it is the same platform, and more likely a plug and play conversion.....or is Audi going to put it in A3/S3 when they refresh the model? I do like it, a bit of 80's and 90's digital cluster era, just much tech-ier and fresher.
Feb 23rd, 2014 4:00pm
0 0