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Jaguar mocks Mercedes-Benz’s chicken ad for Magic Body Control [video]

They prefer cat-like reflexes

Jaguar's marketing department has come up with a rather clever commercial in which they make fun of Mercedes-Benz's Magic Body Control ad.

Towards the end of September, German marque Mercedes-Benz introduced a commercial showcasing the benefits of having Magic Body Control on the 2014 S-Class. The ad was highly appraised for its ingenuity but it seems Jaguar has a different opinion.

Their "Jaguar vs Chicken" ad makes fun of Mercedes' clip as the chicken ends up eaten by a jaguar. The British automaker says that instead of Magic Body Control they prefer "cat-like reflexes" although they don't point out a specific model from Jaguar's range.

Hopefully, this won't be the end of the story and Mercedes-Benz will strike back.

Source: Jaguar

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Comments (27)

 jlcii jlcii
Hopefully this WILL be the end of the story, and both automakers will cut the crap...
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December 24, 2013 8:32 am
 porsche6616 porsche6616
jag, just go away, no body gives a shxt about u
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December 23, 2013 9:45 pm
 muerte983 muerte983
Jaguar wins
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December 21, 2013 7:57 pm
 dcars62 dcars62
Too funny, nice job Jaguar. Comparing your car to chicken is asking for trouble.
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December 21, 2013 1:05 pm
 alessandro alessandro
~lol! Is it Indian or English humor? It wasn't very nice of you Tatataa though!
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December 21, 2013 8:08 am
 JohnMonopoly JohnMonopoly
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December 19, 2013 10:46 am
 KayGeeOh KayGeeOh
I wonder how many cars in their respective current ranges have better "cat-like reflexes"
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December 19, 2013 2:58 am
 Muhammad Sameh Muhammad Sameh
At Least Mercedes is Not Powered by TATA
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December 19, 2013 12:19 am
 unregistered unregistered
cat-like reflexes are standard equipment in Mercedes.
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December 18, 2013 2:55 pm
 kenchan kenchan
And Mercedes is going to dust off their nearly 70 years old Tigers to fight the machines from Castle Bromwich once again.
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December 18, 2013 2:27 pm
 cnpgs cnpgs
"Hopefully, this won't be the end of the story and Mercedes-Benz will strike back"...I think Mercedes-Benz is above such childish games - they don't need to prove that they're better than anyone, because we already know they make some of the finest vehicles in the world ;p
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December 18, 2013 1:55 pm
 Valak Valak
How cool is thaaat ! Congrats, Jaguar, pure class ! The stupid chicken was asking for it.
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December 18, 2013 1:07 pm
 SnakesInMyPants SnakesInMyPants
Only weak dogs bark loud.
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December 18, 2013 1:00 pm
 benz_man benz_man
As humorous as that ad was, Jag doesn't have any technology that can touch MBC. They have yet to even develop anything close to the 13-year-old ABC that MBC is based off of.
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December 18, 2013 12:43 pm
 JaapIndeBetouw JaapIndeBetouw
I found the Mercedes commercial very annoying and finally someone did something about it!
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December 18, 2013 12:26 pm
 hunker7 hunker7
Just take it as a joke! It's not like someone's going to buy Jag over MB just because of this AD!
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December 18, 2013 10:47 am
 Decypha Decypha
I expected that to happen; not really impressive.
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December 18, 2013 10:38 am
 bavorak bavorak
Nice but... I was never a big fan of ads that just try to put down the competition instead of actually promoting themselves.
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December 18, 2013 9:57 am
 hunker7 hunker7
Good one.
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December 18, 2013 9:49 am