Jaguar mocks Mercedes-Benz’s chicken ad for Magic Body Control [video]

They prefer cat-like reflexes

Jaguar's marketing department has come up with a rather clever commercial in which they make fun of Mercedes-Benz's Magic Body Control ad.

Towards the end of September, German marque Mercedes-Benz introduced a commercial showcasing the benefits of having Magic Body Control on the 2014 S-Class. The ad was highly appraised for its ingenuity but it seems Jaguar has a different opinion.

Their "Jaguar vs Chicken" ad makes fun of Mercedes' clip as the chicken ends up eaten by a jaguar. The British automaker says that instead of Magic Body Control they prefer "cat-like reflexes" although they don't point out a specific model from Jaguar's range.

Hopefully, this won't be the end of the story and Mercedes-Benz will strike back.

Source: Jaguar

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Comments (27)

jlcii jlcii
Hopefully this WILL be the end of the story, and both automakers will cut the crap...
Dec 24th, 2013 3:32pm
0 0
porsche6616 porsche6616
jag, just go away, no body gives a shxt about u
Dec 24th, 2013 4:45am
0 1
muerte983 muerte983
Jaguar wins
Dec 22nd, 2013 2:57am
1 0
dcars62 dcars62
Too funny, nice job Jaguar. Comparing your car to chicken is asking for trouble.
Dec 21st, 2013 8:05pm
1 0
alessandro alessandro
~lol! Is it Indian or English humor? It wasn't very nice of you Tatataa though!
Dec 21st, 2013 3:08pm
0 0
JohnMonopoly JohnMonopoly
Dec 19th, 2013 5:46pm
2 0
KayGeeOh KayGeeOh
I wonder how many cars in their respective current ranges have better "cat-like reflexes"
Dec 19th, 2013 9:58am
2 3
Muhammad Sameh Muhammad Sameh
At Least Mercedes is Not Powered by TATA
Dec 19th, 2013 7:19am
7 6
xoff xoff
At least the new Mercedes C-Class (W205) 1.6 Diesel is powered by Renault.
Dec 23rd, 2013 11:29pm
1 0
unregistered unregistered
cat-like reflexes are standard equipment in Mercedes.
Dec 18th, 2013 9:55pm
11 5
kenchan kenchan
And Mercedes is going to dust off their nearly 70 years old Tigers to fight the machines from Castle Bromwich once again.
Dec 18th, 2013 9:27pm
6 1
cnpgs cnpgs
"Hopefully, this won't be the end of the story and Mercedes-Benz will strike back"...I think Mercedes-Benz is above such childish games - they don't need to prove that they're better than anyone, because we already know they make some of the finest vehicles in the world ;p
Dec 18th, 2013 8:55pm
12 4
jlcii jlcii
No offense, but Mercedes' bad quality reputation proves their reputation otherwise. Look up their consumer reviews, craaaappy...
Dec 24th, 2013 3:38pm
0 1
Valak Valak
How cool is thaaat ! Congrats, Jaguar, pure class ! The stupid chicken was asking for it.
Dec 18th, 2013 8:07pm
11 13
SnakesInMyPants SnakesInMyPants
Only weak dogs bark loud.
Dec 18th, 2013 8:00pm
18 6
benz_man benz_man
As humorous as that ad was, Jag doesn't have any technology that can touch MBC. They have yet to even develop anything close to the 13-year-old ABC that MBC is based off of.
Dec 18th, 2013 7:43pm
19 4
Grey Grey
Infiniti have the same feature in their Active suspension using SONAR on their 1st generation Q45 back in the early 1990s. /yawwwwwnnnn
Dec 22nd, 2013 9:43pm
0 1
benz_man benz_man
If you knew even a little bit about Nissan's SONAR suspension (from the 80s!), you'd know it wasnt available on the Q45, and that it was inferior to MBC, ABC and Infiniti's 16-bit "FAS" on the Q45a.
Dec 23rd, 2013 1:21am
1 0
JaapIndeBetouw JaapIndeBetouw
I found the Mercedes commercial very annoying and finally someone did something about it!
Dec 18th, 2013 7:26pm
10 13
Grey Grey
i think the mb commercial is quite creative and "cute" but the Jaguar commercial totally turned it around and had viewers, who are not MB fan boys, LMAO ROFL! Good job on both but the Jaguar commercial win in my book.
Dec 22nd, 2013 9:33pm
1 1
hunker7 hunker7
Just take it as a joke! It's not like someone's going to buy Jag over MB just because of this AD!
Dec 18th, 2013 5:47pm
18 2
Decypha Decypha
I expected that to happen; not really impressive.
Dec 18th, 2013 5:38pm
8 7
JaapIndeBetouw JaapIndeBetouw
that's because of the thumpnail and title on WCF.. otherwise you wouldn't have a clue it's about jaguar
Dec 18th, 2013 7:27pm
8 2
Decypha Decypha
Good point, but it's still not "sharp". I don't know, I think it could have been a bit more clever, sort of like the "beats the bends" ad by BMW in the early 90s.
Dec 19th, 2013 11:57am
1 0
bavorak bavorak
Nice but... I was never a big fan of ads that just try to put down the competition instead of actually promoting themselves.
Dec 18th, 2013 4:57pm
27 1
Sacto8780 Sacto8780
I'd almost agree, but that was just so funny. :-)
Dec 21st, 2013 6:13pm
1 0
hunker7 hunker7
Good one.
Dec 18th, 2013 4:49pm
9 9