Subaru has introduced the BRZ Premium Sport Edition in Japan which comes with several visual upgrades.
It was only yesterday when we heard from Nissan's executive vice president Andy Palmer the Subaru BRZ is a "midlife crisis" designed for a "50-year-old", but Subaru says this particular BRZ Premium Sport Edition is actually for "playful adults", whatever that means. Anyway, it's actually a production special edition derived from the BRZ Premium Sport Package shown at the beginning of this year in Tokyo.
On the outside it is distinguished by STI 17-inch black alloy wheels and a black look for the side mirrors. It will be available with a variety of body paint schemes, while the cabin is set to get two-tone leather-wrapped steering wheel and seats. Above the instrument panel it will have black Alcantara with contrast tan stitching also found at the doors' top section and on the sides of the center console.
Other upgrades worth mentioning include the aluminum pedals, STI engine button, silver accents and a carbon fiber trim on the dashboard. Subaru also used tan leather for the doors, and black leather with tan stitching on the gearbox and handbrake levers.
Scheduled to go on sale exclusively in Japan at the end of the year, the Subaru BRZ Premium Sport Edition will have a starting price of 3,034,500 yen (approximately 31,000 USD / 22,600 EUR / 19,300 GBP).