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2014 Hyundai Genesis previewed in official renderings

 2014 Hyundai Genesis previewed in official renderings
2014 Hyundai Genesis official render 24.10.2013

To be offered with all-wheel drive

Hyundai has released two renders of the upcoming 2014 Genesis which we assume will be unveiled anytime soon.

It will be the first model to adopt Hyundai's Fluidic Sculpture 2.0 design language which brings a singular hexagonal front grille and an overall more modern look. We already saw an undisguised car during an ad shoot so there aren't any surprises in terms of design which will take cues from the HCD-14 Genesis Concept but considerably toned down to be feasible for production.

Hyundai says the new Genesis sedan is a safer car thanks the improved body structure and rigidity which has provided good results in safety crash tests. Safety features on-board will include pre-safe belts and an emergency fastening device system. The first one will warn the passenger prior to tightening the seatbelt while the latter will automatically tighten the seatbelt in case of a crash.

The 2014 Genesis will be offered with the company's new all-wheel drive system called HTRAC which will electronically control torque split between the axles depending on road conditions. An improved stability in corners will be possible thanks to an electronic control suspension system called Advanced Traction Cornering Control, while high-speed stability has also increased as a result of implementing a Rack-mounted Motor Driven Electric Power Steering (R-MDPS).

Source: Hyundai
Published Oct 24, 2013 1:51 am By Adrian Padeanu
Posted in:

Hyundai Motor previews all-new Genesis sedan

  • All-new Genesis sedan to launch in Korea later this year, with introduction to major markets in 2014
  • Upgraded chassis and interior give class-leading ability
  • Computer rendering of new Genesis sedan previews ‘Fluidic Sculpture 2.0’ exterior design language
  • Local market business case under review by Hyundai Motor Company Australia

24 October, 2013 - Hyundai Motor Company, South Korea’s largest automaker, today held an ‘all-new Genesis sedan Media Preview’ for the Korean media at Hyundai Motor Group’s R&D Centre and officially unveiled the first image renderings of the car. The purpose of the pre-launch media event was to promote its domestic launch scheduled later this year. Staging its world-premiere in Korea, the all-new Genesis sedan will debut in major markets next year.

“Launched in 2008, Hyundai’s first premium rear-wheel drive sedan Genesis surprised the industry with its outstanding product competitiveness,” said Moon Sik Kwon, head of Hyundai Motor Group’s R&D Centre, in his welcome remarks. “The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market.”

With a total investment of AUD$500 million, the project began with the aim of developing a world-class premium rear-wheel drive sedan, and it took four years to develop the current model.

Its main strengths are: premium and distinctive design, best-in-class chassis system, premium European brands’ level of driving and ride &handling performance, cutting-edge safety and convenience features.

With emotional touches included in every detail, conveying Hyundai’s brand identity ‘Modern Premium,’ the all-new Genesis sedan has secured best-in-class basic product competitiveness through numerous tests carried out in various locations worldwide, including the famed Nürburgring in Germany.

DESIGN
Since its introduction in 2009, Hyundai’s unique design philosophy ‘Fluidic Sculpture’ has evolved to the next level and the all-new Genesis sedan is the first model to adopt Fluidic Sculpture 2.0.

While maintaining its original essence, Fluidic Sculpture 2.0 is defined by core elements: Simple and harmonious design with refined fluidic design elements, modern Hyundai look with a singular hexagonal grille, easy-to-understand and pleasant design and rich visuotactile colour, material and finishing of the car.

Designed based on this new philosophy, the all-new Genesis boasts a premium sports sedan look with refined, ‘in-motion’ design aesthetics. A single-frame premium hexagonal grille makes a bold front statement, while fluidic and voluminous surfacing complete the side lines. Meanwhile, the high-tech, sculptural surface emphasizes the rear design.

Its interior design aligns with the premium exterior, adopting consistent design details that fully reflect careful consideration of ergonomics and intuitive operation. Tailored design specifications for all materials and master craftsmanship-level finish strengthen its premium image.

The all-new Genesis sedan also focuses on Human Machine Interface (HMI), which lets drivers intuitively recognize vehicle functions, allowing for more convenient and effective use of those functions.

Switches are categorized depending on their function, facilitating easier control. Symbols are standardized for intuitive recognition, and the feel of the grip and control have been improved as well.

Starting with the all-new Genesis sedan, future models will be designed based on Fluidic Sculpture 2.0 and its HMI principles.

SAFETY
The all-new Genesis sedan significantly improved its safety in crash tests due to improved body structure and rigidity.

Its torsional and bending stiffness have been increased by applying more ultra-high-strength steel, hot-stamping and double-section structure on the front, partitioned engine room design as well as improved rear and centre floor structures.

Passenger safety has been improved by the application of advanced seatbelt functions such as Emergency Fastening Device system (EFD), which tightly fastens passengers in crashes, and Pre-Safe seatbelt, which warns of danger in advance by tightening the seatbelt.

PERFORMANCE
With improved suspension and application of various advanced technologies, the all-new Genesis sedan offers top-class driving and ride & handling performances. Greatly improved lateral stiffness of the front and rear suspensions and excellent weight balance contribute to the making of a stable chassis. Meanwhile, application of electronic control suspension such as Advanced Traction Cornering Control (ATCC) enables greater stability in corners.

Furthermore, Rack-mounted Motor Driven Electric Power Steering (R-MDPS) was first applied to the model with a variable gear ratio, which provides high-speed stability and direct response at low and medium speeds.

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Comments (10)

ATS-V
I don`t care what anyone say about it... I`m already in line when it comes the use...I love itttt
Oct 25, 2013 1:34 am
0 0
CoyRoy
What a beautiful car!!!
Oct 24, 2013 1:58 pm
2 0
Truth
When Hyundai comes out with a new good looking car, whether its copied from other cars or not(current Sonata), people criticizes it for copying. But when Ford Fusion came out, apprantly copying Aston Martin cars, People Praises it for copying Aston Martin. This is called, Double Standard, or Biased
Oct 24, 2013 12:57 pm
0 0
SnakesInMyPants
Who's praising ford for copying? I for one am not.
Oct 24, 2013 4:30 pm
0 0
mongo
It looks great. But does it have its own identity? No!
Oct 24, 2013 7:47 am
2 1
cyberac
Agreed. I see a bit of Audi (grille), BMW (headlamps), and Mazda 6 or Infiniti (profile and rear half of car) ... I guess THAT'S what they refer to a "hybrid"! lol
Oct 24, 2013 9:31 am
0 1
manual-trans
Of course it does have its own identity! This is a uniquely Hyundai Genesis; designed by one of the world greatest car designers and manufactured by a great Korean company.
Oct 24, 2013 10:46 pm
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alihijazi
Hyundai is always clever at making a car that resembles all other cars; come on innovate do not imitate
Oct 24, 2013 3:33 am
1 1
Bozzor
I see definite BMW, Maserati and Aston Martin in that: and the end result is stunning.
Oct 24, 2013 3:08 am
0 1
AOS
Peugeot 508 + BMW 6 series = Hyundai Genesis?
Oct 24, 2013 2:09 am
0 1
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