LOG IN

Share

BMW Individual unveils the one-off 760Li Sterling inspired by Robbe & Berking

 BMW Individual unveils the one-off 760Li Sterling inspired by Robbe & Berking
BMW 760Li Sterling 23.10.2013

Featuring silver trim inside and out

BMW Individual has introduced the new 760Li Sterling which draws inspiration from silver manufacturer Robbe & Berking.

Designed to make a "uniquely exclusive statement," the one-off model has a Singapore Grey exterior which contrasts with the silver plated accents on the grille, rear trim strip and V12 badging. The car also has sterling silver BMW logos which are painted with blue and white enamel.

The expensive material carries over to the cabin as there's sterling silver trim and silver-plated sill plates. There's also Merino leather upholstery, an Alcantara roof liner, two silver goblets and a silver carafe.

According to Robbe & Berking CEO Oliver Berking, "BMW and Robbe & Berking share far more than a passion for elegant, classic yachts – we apply the same standards to our products: in addition to pure technical utility, pleasing the customer is a foreground consideration."

Source: BMW

The BMW Individual 760Li Sterling inspired by ROBBE & BERKING.

A manufactory implies one-off products, traditional craftsmanship, perfection and the fulfilment of the most discerning requirements. Those are the principles which the BMW Individual Manufaktur has followed for more than 20 years now. What began in the early 1990s as a bespoke BMW 750Li for Karl Lagerfeld has since evolved into a byword for customisation at the very highest level. “The BMW Individual Manufaktur is not so much a place as an idea that becomes reality on a daily basis. That idea is total customer orientation,” explains Friedrich Nitschke, President BMW M GmbH. “Here each vision of exclusivity is turned into reality.” But BMW Individual not only creates one-of-a-kind automobiles, it also designs and completes market-specific special editions and models, for example in its collaborations with watchmaker Girard Perregaux or with the renowned concert grand manufacturers Steinway & Sons. Besides the BMW Individual Manufaktur there is also the BMW Individual Collection, which rounds off the BMW Individual offering with equipment ranges that are perfectly matched to the various BMW model series and include exclusive paint finishes, high-quality leather appointments and interior trims.

Striving for perfection.
Through its joint ventures with renowned enterprises, the BMW Individual Manufaktur has in recent years managed to push the envelope further while at the same time setting new benchmarks for exclusivity. The highlight to date is the BMW Individual 760Li Sterling inspired by ROBBE & BERKING. ROBBE & BERKING are among the most tradition-steeped silver manufacturers of our day. Each of their products is an expression of consummate craftsmanship and corroborates the company claim to create pleasure not just for a lifetime but for generations. “BMW and ROBBE & BERKING share far more than a passion for elegant, classic yachts – we apply the same standards to our products: in addition to pure technical utility, pleasing the customer is a foreground consideration,” explains Oliver Berking, the fifth-generation owner and CEO of ROBBE & BERKING. “At the same time our products embody the ethos of the manufactory – a striving towards perfect craftsmanship and timeless elegance coupled with keen attention to the smallest detail. The BMW Individual 760Li Sterling inspired by ROBBE & BERKING is a wonderful illustration of this.”
Adrian van Hooydonk, Senior Vice President BMW Group Design, adds this: “On my first visit to ROBBE & BERKING, I was particularly impressed by the high degree of tradition-led handcraftsmanship and the rigorous pursuit of optimal solutions. That passion is also the hallmark of our shared product.”

Related Articles

Add comment

subscribe to comments
comment rules Add comment

Comments (5)

SirLukkas
I'm a sucker for limited editions. This one is no exception.
Oct 23, 2013 8:22 pm
0 0
SPORTINGUISTA_29
great car this one
Oct 23, 2013 3:15 pm
2 1
T1
S class all the way!
Oct 23, 2013 1:58 pm
2 1
hunker7
7 series is about 5-10 years behind A8/S-Class imo.
Oct 23, 2013 1:03 pm
2 3
Homerlovesbeer
Wow, beautiful craftsmanship.
Oct 23, 2013 10:57 am
4 1
http://content.worldcarfans.co/templates/0/18