An analysis made by Berstein Research shows Volkswagen lost a whopping 6.27M USD on each Bugatti Veryon sold since the supercar was introduced in 2005.
The Volkswagen Group knew right from the start the Bugatti Veyron would be sold at a loss but still launched the car as a technical showcase. Berstein Research's figures show Volkswagen lost approximately 6.27M USD on each Veyron they have ever made, a figure which is very hard to believe and makes us wonder why Volkswagen is still selling the Veyron even though they are losing so much money per car.
The Veyron isn't Volkswagen's only model which is sold at a loss as the Phaeton (on sale since 2001) is causing the automaker to lose about 38,252 USD on each unit. The Renault Vel Satis was also a model which incurred a loss for its automaker, with a 25,459 USD bill for every unit sold. The list goes on with the Peugeot 1007 (20,927 USD), Audi A2 (10,247 USD), Jaguar X-Type (6,376 USD), Smart ForTwo (6,080 USD), Renault Laguna (4,826 USD), Fiat Stilo (3,712 USD) and the first-gen Mercedes-Benz A-Class (1,962 USD).
Overall, the biggest loss was at Daimler's Smart with 4.55B USD between 1995 and 2006. Second place goes to Fiat with a 2.86B USD for the Stilo (2001-2009). Up next is the Volkswagen Phaeton (2.71B USD), Peugeot 1007 (2004-2009) with 2.57B USD, first-gen Mercedes-Benz A-Class (2.32B USD), Bugatti Veyron and Jaguar X-Type with 2.31B USD each, Renault Laguna (2006-2012) with 2.1B USD, Audi A2 (1.93B USD) and the Renault Vel Satis which incurred a loss of 1.61B USD during production (2001-2009).