Ford Mondeo Vignale concept debuts at Frankfurt Motor Show

Ford Mondeo Vignale concept live at 2013 Frankfurt Motor Show 11.09.2013
Ford Mondeo Vignale concept live at 2013 Frankfurt Motor Show 11.09.2013

Vignale trim due in 2015

Ford has unveiled this week in Frankfurt the Mondeo Vignale concept which announces a new range-topping trim.

Vignale will be available from 2015 at first on the new-gen Mondeo/Fusion and then on the S-MAX and Edge. It will be slotted above the Titanium X trim and promises to offer more luxurious amenities both inside and out for those who want a more premium Ford. The Blue Oval company says it was designed for "10-15 percent of potential buyers who want an ever higher specification."

Ford is showcasing at IAA in Frankfurt a four-door Mondeo Vignale sedan concept featuring a bespoke exterior paint scheme with elegant 20-inch alloys and a chrome finish on the door handles and mirror caps. Inside it gets upper-spec leather upholstery matched with a leather-wrapped steering wheel, instrument panel and center console. It also boasts a Vignale-branded storage drawer in the trunk and comes with built-in Wi-Fi and front/rear Park Assist with Rear View Camera.

Source: Ford

Presented in an exclusive and sophisticated four-door saloon body style, and also as a wagon, the all-new Mondeo Vignale Concept combines traditional coach-building with contemporary design and material trends. Smart technologies include front and rear Park Assist with Rear View Camera to make parking easier. The interior features leather armrests for door interiors, and exclusive seating with “Vignale” detailing and premium soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre armrest.

“Our vision for the Vignale product range is to deliver vehicles with true upmarket credentials,” said Martin Smith, executive design director, Ford of Europe. “We wanted to create something unique for Ford, with world-class quality and craftsmanship.”

Ford’s vision for the Vignale experience includes time-saving services such as collection and delivery for vehicle servicing, free lifetime carwashes and invitations to exclusive events.

“Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury – and they would be made to feel special from the moment they walk in the door,” said Gaetano Thorel, European Marketing vice president.

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Comments (1)

philzecat philzecat
Ford has killed Ghia name, I hope they won't kill Vignale as well !!
Sep 11th, 2013 7:32pm
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