Presented in an exclusive and sophisticated four-door saloon body style, and also as a wagon, the all-new Mondeo Vignale Concept combines traditional coach-building with contemporary design and material trends. Smart technologies include front and rear Park Assist with Rear View Camera to make parking easier. The interior features leather armrests for door interiors, and exclusive seating with “Vignale” detailing and premium soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre armrest.
“Our vision for the Vignale product range is to deliver vehicles with true upmarket credentials,” said Martin Smith, executive design director, Ford of Europe. “We wanted to create something unique for Ford, with world-class quality and craftsmanship.”
Ford’s vision for the Vignale experience includes time-saving services such as collection and delivery for vehicle servicing, free lifetime carwashes and invitations to exclusive events.
“Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury – and they would be made to feel special from the moment they walk in the door,” said Gaetano Thorel, European Marketing vice president.