Ford Mondeo Vignale concept previews premium trim due 2015 for several models

2013 Ford Vignale 04.09.2013
2013 Ford Vignale 04.09.2013

Mondeo, S-MAX and Edge to get Vignale trim

Ford has revealed a posh concept based on the outgoing Mondeo which serves as a preview for future upper-spec versions of various models.

Slotting above the Titanium X in Ford's trim hierarchy, Vignale will be available starting 2015 when it will make its debut on the new Mondeo/Fusion. It will also be introduced for the S-MAX and Edge and will target the "10-15 percent of potential buyers who want an ever higher specification."

Seen here is a preview based on the soon-to-be-replaced Mondeo which has received a new upscale front bumper and a chrome grille. Ford has also chromed the door handles and mirror caps to create a more premium feel, while the 20-inch alloys have been specifically designed for this concept.

The cabin features elegant leather seats with a corresponding pattern on the doors, along with leather-wrapped center console, instrument panel and steering wheel. The Mondeo Vignale features integrated Wi-Fi and comes with a Vignale-branded storage drawer in the trunk.

Source: Ford
  • Ford of Europe announces plans to launch Vignale – a unique exclusive product and ownership experience – in early 2015
  • Ford reveals new Ford Mondeo Vignale Concept – an initial vision of how unique interior and exterior design touches, premium craftsmanship, exclusive specificationandtechnologies might be combined
  • The first Ford Vignale model will be based on the all-new Mondeo, with others to follow  

COLOGNE, Germany, 4 September, 2013 – Ford of Europe plans to launch a new exclusive product and ownership experience in Europe called Vignale.

Ford’s initial vision for Vignale (pronounced: Vin-ya-lay), the Ford Mondeo Vignale Concept, features unique design elements, high quality craftsmanship, exclusive specification and advanced technologies.

“Vignale represents the highest expression of the Ford brand in Europe from both a product and from an ownership experience perspective,” said Stephen Odell, Ford president of Europe, Middle East and Africa. “The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity.”

Ford presented the new Ford Mondeo Vignale Concept in four-door saloon and estate body styles, both featuring 20in Vignale alloy wheels with in-depth detailing and high-quality finish, “Vignale” badging, chrome door handles and mirror caps, mesh grille, unique front bumper and fog lamp design, and exclusive “Nocciola” dark brown coachwork.

It also features quilted trim, chrome lower mouldings, leather armrests, and exclusive seating with “Vignale” detailing and high-quality, soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre arm-rest. Embossed scuff plates and luxury floor-mats enhance an ambience that combines traditional coach-building with contemporary design and material trends.

Ford SYNC with MyFord Touch in-car connectivity system will enable integration of smartphones and deliver wi-fi capability, while new-generation adaptive LED headlamps enhance visibility and vision.

Ford continues to develop a unique interpretation of modern luxury and design, and this year it was the first auto manufacturer to participate in the world’s leading furniture design show – Salone Internazionale del Mobile in Milan. The company’s design DNA and the influence of furniture and fashion trends was reflected in Ford Design’s bespoke chair, lamp and watch displayed at the event.

“Influences that range from architecture to fashion combine to give the Mondeo Vignale Concept a sense of high quality and a feeling of timelessness – alongside the very latest advanced technologies,” said Stefan Lamm, exterior design director, Ford of Europe.

With the full Vignale experience more than 18 months from commercial launch, Ford will roll out further details of both product and consumer benefits in the coming months.

Ford Vignale, which starts with the Mondeo Vignale saloon and wagon in early 2015 and will be extended to further models, responds to an increasing trend towards time-saving services, and reflects demand for high-end Ford products. Higher specification models currently account for more than half of Ford’s large car sales in Europe.

Vignale is also inspired by exclusive services from beyond the world of automotive. These include VIP air-travel services that offer chauffeuring, dedicated check-in and security and clubhouse access; and exclusive banking and credit card services with dedicated relationship managers, reward points, concierge services and partner brands such as hotel chains, restaurants and entertainment venues.

“Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury,” said Gaetano Thorel, Marketing vice president, Ford of Europe.

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Comments (6)

Mezayen12345 Mezayen12345
Why are they doing this? Ford make Lincoln your global luxury brand. This is a waste of time
Sep 4th, 2013 3:38pm
0 0
codatronca codatronca
What a waste of beautifull historic name...
Sep 4th, 2013 12:22am
0 0
tom43 tom43
Europe would be happy about seeing any new Mondeo....
Sep 3rd, 2013 9:54pm
2 0
Madness Madness
It's been a while alright.....
Sep 3rd, 2013 11:33pm
0 0
Gile Gile
I wonder if you can also open fuel reservoir with a button on the steering wheel...
Sep 3rd, 2013 9:50pm
2 0
adrian.padeanu adrian.padeanu
Plenty of room left for another button :)
Sep 3rd, 2013 9:52pm
1 0