2014 Toyota Sai unveiled in Japan

2014 Toyota Sai facelift 29.8.2013
2014 Toyota Sai facelift 29.8.2013

Finally worthy of the Lexus badge

Toyota has unveiled the facelifted Sai in Japan.

Looking far more aggressive than its predecessor, the updated model has a new front fascia with a revised grille and LED headlights. The sporty styling continues out back as there's a new rear bumper and a revised trunk with full-length taillights. The model also gains 16-inch aluminum wheels and three new exterior colors including Red Mica Metallic, Grey Mica Metallic and Clear Stream Metallic.

The cabin has been significantly improved with higher quality materials and a modern design. Notable highlights include a new center console, revised switchgear, additional wood grain trim and metal plated accents. Customers can also order a new 10-speaker SD Navigation system with a microSD card slot, Blu-ray compatibility and two USB inputs.

Motivation is provided by a 2.4-liter (2,362cc) engine that develops 150 HP (110 kW) and 187 Nm (138 lb-ft) of torque. It is backed up by an electric motor that produces 143 HP (105 kW) and 270 Nm (199 lb-ft) of torque. This setup enables the model to have a combined maximum output of 190 HP (140 kW) and a fuel-economy rating of 22.4 km/L (4.4 L/100km / 52.6 mpg US / 63.2 mpg UK) in the JC08 test cycle.

The Sai is currently on sale in Japan and pricing starts at ¥3,210,000 ($32,610 / €24,655).

Source: Toyota

TMC Launches Redesigned 'Sai' Hybrid Sedan in Japan

Toyota City, Japan, August 29, 2013—Toyota Motor Corporation (TMC) announces the launch in Japan of the partially redesigned "Sai" hybrid sedan. Sales began today through Toyota dealerships across Japan.

The Sai was first launched in 2009, with the name and concept taken from two different Chinese written characters (both pronounced "sai") meaning talent and coloration. Both the interior and exterior have been revamped with ultra-wide headlamps and other features to evoke greater luxuriousness and modernity, with the updated styling appealing to consumers of all ages. Improved body rigidity and aerodynamics provides superior, lighter handling as well as better ride.

A new level of environment-friendliness has been achieved with the new Sai achieving fuel economy of 22.4 km/L and C02 emissions of 104 g/km under the Japanese Ministry of Land, Infrastructure, Transport and Tourism JC08 test cycle. Moreover, use of recycled materials has also been greatly expanded with approximately 80 percent of the interior surface area made from Ecological Plastic

With the Sai, TMC has achieved its target of 20 percent usage of Ecological Plastic and recycled resin materials for resin parts in vehicles two years ahead of schedule. This target was detailed in the Toyota Recycle Vision, TMC's vehicle environmental technology guideline stipulated under the Fifth Toyota Environmental Action Plan (a five-year plan covering 2011-2015). The Sai is thus aimed to stand at the forefront of environment-friendliness.

Advanced, Luxurious Interior and Exterior
The Sai exterior was completely overhauled for an advanced, modern look. Character lines flow seamlessly from the front
emblem, through the sides, and to the rear, for a smart, sleek form.
Ultra-wide headlamps stretching across almost the entire front mask highlight the bold, intrepid design. Powerful LED
beams are projected forward from the headlamps extending across both sides to create a front view unique to the Sai. Thick
horizontal lines, stacked from the hood down to the bumper, further accent the front.
A broad feeling of stability is conveyed by the rear view which flows smoothly from the rear emblem to the combination tail
lamps. Rear reflectors, placed at the extreme bottom of each side of the bumper, further emphasize vehicle stability and
result in a unique configuration that is easily identifiable.
The standard 16-inch aluminum wheels feature a combination of machine-cut highlights and black paintwork to bring the
surrounding bodywork into stark relief, while emphasizing the sporty look of the wheels. Available as options3
, 18-inch
aluminum wheels combine clean machine-cuts and metallic gray paintwork with multiple spokes that underscore the
vehicle's sense of speed.
Three new exterior colors—Red Mica Metallic, Grey Mica Metallic, Clear Stream Metallic—bring the total available colors to
The dashboard, including the center console and instrument cluster, has been redesigned with wood-grain and metal-plating
accents to create a modern and luxurious interior.
The luxurious look is further refined with a center console that extends seamlessly from the video display to the console box.
The cockpit clearly delineates between display and command zones, and also incorporates the refined and evolutionary
Remote Touch control system for enhanced elegance and user-convenience.
The sophisticated interior features stitched fabric on the shifter knob, armrests and gauge hood, as well as audio dials etched
from aluminum.
Switches and instrument gauges are illuminated with a clear blue4
, with the glow of the metal-plated center console
moldings also providing cabin illumination.
There are three colors (four types) of interior to choose from including a new gentle, relaxing, and warm red color, inspired
by the Japanese akane plant.
Vastly Improved Basic Performance
The use of reinforced sound insulation material, sound-reducing glass, and a refined engine mount reduces unwanted noise
within the cabin to an extreme low, allowing quietness surpassing other typical high-end models of the large sedan class.
Aero-stabilizing fins, performance dampers3
and additional spot-welding points combine to deliver a more comfortable ride
and more stable handling.
Hybrid-system control technology was updated to achieve fuel economy of 22.4 km/L and CO2 emissions of 104 g/km under
the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT) JC08 test cycle. The vehicle also exceeds the
MLIT fuel efficiency standard for 2015 by 20 percent and achieves emissions levels 75 percent lower than the 2005
standards under the MLIT's Approval System for Low-Emission Vehicles, making it eligible for tax reductions under the Japanese government's tax incentive program for environment-friendly vehicles.
The new Sai also features a new Sports Drive mode. A slight press of the accelerator results in a powerful increase in speed
which, coupled with an adjustment in power steering controls, provides greater driving response.
Cutting-Edge Environmental Technology
The use of recycled resin materials has been greatly expanded to include usage in a total of approximately 100 parts,
including the lower grille, the underfloor cover, and even in the pigments used in the interior coloring (for which using
recycled materials has traditionally been difficult). Eighty percent of the interior surface area is now made from plant-based
Ecological Plastic. The weight of recycled resin materials has been increased by approximately a factor of three, leading to
an even more environment-friendly car.
Cutting-edge Equipment That Anticipates the Future
Now available is a cutting-edge, 10-speaker SD Navigation system5
. With a microSD card slot, Blu-ray compatibility and
improved features (such as two USB slots instead of one), the Sai seeks to meet the ever-changing needs of consumers.
Available as an option3
, an electrical socket for accessories (AC 100 V, 1500 W) can enable the use of the hybrid system
battery as a power supply in the event of an emergency.

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Comments (10)

MiguelAnge MiguelAnge
When Japeneses car makers would hire skilleed designers, they could be taken more seriously as leaders. Who wold care about BMW if all designs would be as sexy as irons?!
Aug 30th, 2013 7:31pm
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Aug 30th, 2013 1:24am
0 4
RaulLeal RaulLeal
this should be the Avensis in Europe...love the interior!!
Aug 30th, 2013 1:20am
0 0
Toyota keeps the best designs for japan.
Aug 29th, 2013 10:00pm
4 0
HermanCampbell HermanCampbell
Wasnt this imported to the US as a Lexus for a sort time?
Aug 29th, 2013 9:59pm
1 0
michaelg michaelg
Yes, it was the rebadged as the Lexus HS 250h
Aug 29th, 2013 10:08pm
2 0
tetu310 tetu310
In Japan there's still HS250h alive and it even got facelift recently. I see both SAI and HS driving rather frequently on road
Aug 30th, 2013 3:05pm
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AlexHohDesu AlexHohDesu
The name means Sh*t or Cr*p in the Hokkien dielact. And weirdly, as far as looks go, it is among the least shittiest car in the Toyota range. Why all good(or at least good looking)Toyotas are sold in Japan. But I have a hint it won't be popular in Southern China, Taiwan or ethnic chinese of South East Asia.
Aug 29th, 2013 8:24pm
2 3
poopah poopah
it also means "driving" in Hokkien, depending on the intonation
Aug 30th, 2013 8:22am
1 0