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2014 Ford C-Max Hybrid revealed

 2014 Ford C-Max Hybrid revealed
2014 Ford C-Max 16.8.2013

Features a number of changes to improve fuel efficiency

Ford has introduced the 2014 C-Max Hybrid which benefits from a number of changes to improve fuel efficiency.

Set to go in December, the updated model has a number of aerodynamic tweaks including new A-pillar moldings, revised tire deflectors, improved hood seals and new tailgate deflectors. The model also has revised gearing, low-friction engine oil and software tweaks for the active grille shutter and climate control system.

Despite the changes, Ford is adjusting the car's fuel economy label to "better match performance and improve customer satisfaction." Testing hasn't been completed on the 2014 model, but 2013 C-Max Hybrids will be rated at 43 mpg combined which is 4 mpg less than the previous rating. To appease buyers who were upset that the car didn't get anywhere near its claimed fuel economy rating, Ford will be making "goodwill" payments of $325 or $550 to 2013 C-Max Hybrid owners.

Source: Ford

FORD UPGRADES 2014 C-MAX HYBRID FOR BETTER FUEL ECONOMY, CHANGES 2013 LABEL TO IMPROVE CUSTOMER SATISFACTION

  • 2014 Ford C-MAX Hybrid on sale later this year is upgraded with new transmission gearing and enhanced aerodynamics to further improve fuel efficiency performance
  • Ford voluntarily changing its approach to C-MAX Hybrid fuel economy labeling going forward to better match performance and improve customer satisfaction
  • Label changes will result in a lower 2013 C-MAX Hybrid miles-per-gallon label – though still class-leading and a better combined label than the Toyota Prius v; current C-MAX Hybrid owners will receive a goodwill payment for the difference
  • Customer demand for C-MAX Hybrid remains very strong, with two-thirds of buyers from imports; C-MAX Hybrid helps drive Ford to best quarterly hybrid U.S. sales ever

Underscoring its commitment to fuel economy leadership, Ford Motor Company today said it is upgrading the 2014 Ford C-MAX Hybrid, which will go on sale in December. The company also is changing the way it tests and labels the 2013 C-MAX Hybrid for fuel economy to better match performance and improve customer satisfaction.

The upgrades build on powertrain software updates Ford announced last month for the 2013 C-MAX Hybrid. The 2014 C-MAX also will benefit from several hardware changes, including:

  • Gearing changes that result in a more efficient transmission drive ratio
  • New hood seal, front and rear tire deflectors, A-pillar moldings and the addition of rear lift gate deflectors to improve vehicle aerodynamics
  • New engine oil with reduced friction

The enhancements to the 2014 C-MAX Hybrid are expected to improve customers’ on-road fuel economy, especially at highway speeds.

“Ford is absolutely committed to being a leader in the hybrid market and to top fuel efficiency across our lineup,” said Raj Nair, group vice president, global product development. “We are taking actions with our popular C-MAX Hybrid so that customers are even more satisfied with the vehicle’s on-road fuel efficiency performance.”

The variability of on-road fuel economy is greater for hybrids than for conventional vehicles. Relatively small differences in driver behavior and driving conditions can have a significant effect on the degree to which a hybrid’s gasoline engine is used for propulsion, which affects fuel efficiency.

Changes to C-MAX Hybrid fuel economy labeling process
In addition to improving the vehicle itself, Ford is changing the way it generates the miles-per-gallon label for C-MAX Hybrid going forward. Previously – and consistent with EPA’s General Label rules – testing of the Fusion Hybrid was used to generate fuel economy labels for a family of vehicles, including both Fusion Hybrid and C-MAX Hybrid. The result was the same fuel economy label values for both vehicles.

While the company could continue to use EPA’s General Label for C-MAX Hybrid, Ford voluntarily has decided to test and label C-MAX Hybrid separately going forward. The result will be a lower miles-per-gallon label for the 2013 C-MAX Hybrid. Testing to generate a label for the 2014 C-MAX Hybrid is not yet complete.

The revised 2013 Ford C-MAX Hybrid label will carry a class-leading EPA combined fuel economy value of 43 mpg – topping the combined label value of 42 mpg for the Toyota Prius v.

Because this voluntary step results in miles-per-gallon values different from the original C-MAX Hybrid label, Ford also is making a goodwill payment to current C-MAX Hybrid owners for the estimated average fuel cost of the difference between the two labels. Customers who purchased their vehicle will receive a check from Ford for $550. Customers who leased their vehicle will receive a check for $325.

Existing customers will be notified by mail, and Ford is working with dealers to re-label vehicles on dealer lots. Customers with questions can contact the Ford Customer Relationship Center at http://corporate.ford.com/owner-services/customer-support/contact-ford, or +1-800-392-3673.

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Comments (1)

 KarlT KarlT
"Revealed" just seems anticlimactic for a car/class such as this...
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August 17, 2013 7:58 am