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Chevrolet dealers asking $10,000 over sticker for the 2014 Corvette - report

 Chevrolet dealers asking $10,000 over sticker for the 2014 Corvette - report
2014 Chevrolet Corvette Stingray

The gouging continues

The Chevrolet Corvette carries a base price of $51,995 but if you looking to pick one up, you might be asked to pay significantly more than that.

According to Automotive News, some dealers are asking customers to pay $10,000 over the sticker price. This hasn't gone over well with consumers who have taken to the internet to vent about the price gouging.

General Motors says they can't control dealership pricing but some retailers are sticking to the suggested MSRP. As Coughlin Chevrolet Corvette sales manager Rick Conti explained, "Guys who go above sticker - that's a one-shot deal. These are customers who you're going to see again and they'll remember that."

Despite this, one dealership manager revealed they sent a mystery shopper to several rival dealerships and have been given quotes $10,000 to $20,000 over the sticker price.

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Comments (14)

BlarkKent
Why would anyone be so stupid as to pay more than sticker. I'll wait till April or May and the same dealers will be begging me to buy one. I love it but in the end it is just another car. GM will make more than they can sell...they Always do!
Sep 22, 2013 12:02 am
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Aesthetics
GM must revoke these outlets if they want to keep standards
Aug 13, 2013 9:32 am
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truevette1
I have been a corvette fan for 30 years, but I agree with the posts that cite the rampant greed regarding the 2014. I just sold my 2010 GS in preparation for the C7 purchase. I guess I will be visiting the Benz dealerships!!
Aug 12, 2013 10:58 pm
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benzboy
Thankyou Jesus and Testify, Brother
Aug 13, 2013 12:25 am
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Naturally Aspirated
GM.. if you weren't ready to ask $52k for a corvette.. then you shouldn't have done it.. good luck trying to calm down your angry customers who have already ordered one.. and 10k!! that's not even reasonable by any standard
Aug 12, 2013 2:56 pm
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benzboy
Hey GM if your listening, Try and Gouge me , Hell I will stay with Mercedes Benz.
Aug 12, 2013 1:34 pm
1 1
benzboy
Agree, I remember when that crappy Prowler came out, and some dealers I saw were tacking on a 30K price increase. Well look what happened to that car.
Aug 12, 2013 1:27 pm
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tomi.ro
boycott them...corvette and viper asking more and more. buy foreign and show them bastards. imagine they received bailout from the government with citizens' money, and they act high and mighty
Aug 12, 2013 11:34 am
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EJ
Or you could just wait until the price comes down out of the stratosphere. Personally if I were a dealer, I would do the same thing. There are people who are willing to pay extra to have the latest and greatest, and are content with that choice, which is cool. However as a consumer, you have the right to not shop at that location, and the Corvette is a luxury item that is a want and not a need. If everyone decided not to buy at that price, then the demand would go down and the pricing would eventually as well. The biggest issue is whether you can sell at such high markups and still keep repeat customers. To be honest, I personally wouldn't have a problem paying the $10K if I really wanted the car and the money was readily available.
Aug 12, 2013 5:46 pm
1 0
tomi.ro
Thank you for expanding the definition of boycott. This is exactly what i just said with one word :D.
Aug 12, 2013 7:05 pm
1 0
EJ
@tomi.ro I see more than one word in your post, but I digress. The definition isn't the point, but the action is. You are saying buy a foreign brand instead of a corvette. I am saying buy the corvette but wait until the price comes down. Big difference. Additionally, I am not sure I understand your argument - you are pulling the bailout card, yet you want them to sell less product, by boycotting them and thus reducing the return on the investment the taxpayers made? No matter if I disagree with a philosophy, I always wish for the success of a business in the US if they are selling a product of value, which the corvette clearly is, as it has been around for longer than most brands. To be honest, I was never a big fan of the car, but I still hope it sells like hotcakes.
Aug 14, 2013 9:23 am
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zayak9
After reading the brief narrative of this article it should raise many question about the relationship with the manufacturer and dealerships. "GM says they can't control dealerships pricing..." In this day and age it would be logical to know that GM can and does control the dealership's pricing. If GM had a real problem with the gouging then they would step up and say "no more" or not allow the particular dealership the inventory. But they (and all the others manufacturers)don't do this. The car cost "X" and as long as the dealership pays "X" then GM is satisfied. What the dealership makes above and beyond is dealersip profit ~federal govt should step in and collect the "extra" to help GM pay back the tax payers for their bailout money~. The best heard complaint about price gouging will be no one buying the car. Let those cars sit, at the GM plant or at dealerships. Those folk with big pockets who want to pay the extra let them pay extra to be first or what ever it is that justifies that foolishness. Hey GM rather than put a MSRP sticker on the window put a ACTP (Actual Cost To Produce) sticker. This way the costumer will know just how much he/she was in over actual cost.
Aug 12, 2013 11:33 am
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EJ
There are certain laws that limit the amount of influence the automaker has over its dealers, unfortunately. For example, research the whole debacle that Tesla is having in Texas. Dealers have a lot more power than most people think, especially when it comes to sales.
Aug 12, 2013 5:42 pm
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zayak9
Weeeeell...hmmm that sounds so, how should I say it, typical. No doubt there are law, rules, pratices and trends. So how do we bring about a change? I would dare say that if GM would go to federal civil court in the interest of their name and customers about gouging some judge would, after they came to from passing out, rule in their favor. If GM would when they advertise the car announce that they suggest the car cost x or they only require X from the dealership for the car it would blow the lid off of the standard gouging of the car. Now don't get me wrong, if you are dumb enough to pay the extra just to have it then shame on you and keep your mouth shut. Ultimately the customer will rule if they let the dang thing sit. I will take look into Tesla vs. Texas.
Aug 19, 2013 1:42 pm
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