Lincoln confirms four all-new models by 2016

Lincoln future lineup slides 14.6.2013
Lincoln future lineup slides 14.6.2013

Company also promises an improved buying experience

Lincoln is in the midst of a major product revamp and new details are starting to emerge about the company's future lineup.

During a presentation at the Deutsche Bank Global Industrials Conference, Lincoln Global Director Matt Vandyke confirmed the brand will launch four all-new models by 2016. He also announced the MKC concept will be representative of future Lincoln products.

Vandyke also revealed Lincoln expects significant growth in the "small premium car" market. The company has previously hinted at the possibility of entering this segment with the C concept and Reuters' sources have confirmed an entry-level model is under consideration. This isn't surprising since Lincoln says their new products will be placed in the "largest and fastest growing segments."

While the company still faces an uphill battle, Lincoln is hoping an improved buying experience will sway buyers in the United States. Under this initiative, the company will have dedicated retail facilities and staff as well as a variety of new services including a new car delivery program and online concierge services.

Lincoln is also pinning their hopes on a successful Chinese launch in the second half of 2014. In order to achieve this, the company plans to have "warm and inviting" dealerships with personalization studios and doorman who will invite people into the store.

Source: Ford and Reuters
Published Jun 14th, 2013 6:00pm By Michael Gauthier
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Comments (5)

they need a new rwd car
Apr 18th, 2014 6:48am
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HermanCampbell HermanCampbell
I honestly think Lincoln is on a role with the new MKZ and MKC. I'm really curious what the next Navigator is going to look like though and I still have a feeling a rwd Lincoln is in the works
Aug 27th, 2013 4:21pm
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sensei sensei
Please get rid of the Pringles mustache.
Jun 17th, 2013 10:35am
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Aesthetics Aesthetics
mkc potentially would be the best looking suv in any market. love it although i advice vertical grill slanted to match vertical side angle rather than horizonal because horizontal makes it look stretched.
Jun 14th, 2013 9:43pm
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Dude von Dudenstein Dude von Dudenstein
Lincoln, bring it on! I really like the MKZ, and the MKC concept, but my car of choice will be Cadillac. However, sometimes I'd like that a modern Cadillac would be less like a reverse-engineered BMW. I think, especially for the upcoming flagship, that a luxury car should focus more on comfort and less on sportiness, and that's what Lincoln and Cadillac have always been doing, as well as Jaguar. The Germans, especially BMW and Audi, focus so much on sportiness, that it may go at comfort's expense. Anyway, good luck to Lincoln, and may the Cadillac vs Lincoln rivalry arise again!
Jun 14th, 2013 6:20pm
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