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Audi R8 e-tron won't go on sale after all, battery tech to blame

 Audi R8 e-tron wont go on sale after all, battery tech to blame
Audi R8 e-tron 03.1.2013 [3rd Jan, 2013] [3rd Jan, 2013]

Long charging times and limited range

Audi has finally confirmed the R8 e-tron won't be reaching production phase after all.

They built ten units but none of them will be sold as Audi wants to use them for further development and testing. The main reason why the electrified R8 won't go on sale is because the battery technology hasn't been developed as quickly as the company wanted.

In addition, battery manufacturing costs have not decreased compared to what Audi predicted which makes the car unviable for production. Various reports are indicating Audi is not happy about the car's long charging times and limited range, yet other reasons why the car won't see the light of day, at least for a while.

Source: Audi via autocar.co.uk

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Comments (23)

 RomanKadler RomanKadler
I simply don't understand why huge concerns like VW, Mercedes or Toyota cannot develop batteries such as Tesla or better. The only explanation that makes sense to me is that they for some reason don't really want to do that. If they really did, with they budgets, they would have done it long time ago and today's electric cars would have range of 1000 km+. Too much oil left.
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May 29, 2013 5:48 am
 BeEmWe BeEmWe
It isn't the first time we hear big claims, and then fail!
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May 29, 2013 4:13 am
 FOXHOUND FOXHOUND
Maybe they should use the same battery company that fisker uses, OOOOH UMM NO WAIT...
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May 29, 2013 2:33 am
 hunker7 hunker7
Good. They rather do this, then put it into production and it gets thumbs down. They have time to work on in, and when they bring out R8 succesor, they can bring out hybrid. So not bad news after all.
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May 28, 2013 1:18 pm
 Microice Microice
not sure if this is good or bad. as a supercar some of the thrills will be the soundtrack and changing gears which this would not provide. the 918 has both and the electic SLS is out but im not sure everyone is willing to pay so much for just speed and looks without the other bits that make driving such cars a pleasing package. In the end it would seem like the guy in a S4 is having a better time than the one in an electric R8.
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May 28, 2013 11:00 am
 CDspeed CDspeed
This sounds like a cover up for the panicked press release they sent out in haste blasting Tesla. Cowards.
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May 28, 2013 9:26 am
 PaganiC9_pl0x PaganiC9_pl0x
I strongly suspect evolutions of this tech in 918 spyder/ fisker karma style hybrid variants. Using a small combustion engine as a generator? That could prove lucrative for Audi. A 180bhp version of the GTD diesel connected to electric drive could prove a torquey formidable performance and economic car.
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May 28, 2013 9:16 am
 alihijazi alihijazi
combustion engines will prevail
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May 28, 2013 9:06 am
 Roken Roken
A shame, guess this makes the release of the e-cell SLS all the more admirable, even if the car is pretty pointless.
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May 28, 2013 9:04 am
 tomi.ro tomi.ro
of course. they wanted the battery pack to be purchased at 0.1 euro and then they would sell it with 5000% profit margin. leave the electric stuff to tesla and they will sell for reasonable prices in the same market environment
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May 28, 2013 9:02 am